OMiG Social Media Marketing - The City Bin Co.
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These are the Slides from Oisin Browne of The City Bin Co. for anybody at the Online Marketing in Galway Presentation in The Harbour Hotel on the 26th Feb 2013. The book recommended as a good place to begin for your business is called 'The New Rules of Marketing & PR' by David Meerman Scott. Don't just read it. Apply it. You can connect with me on LinkedIn ie.linkedin.com/in/oisinbrowne/ or twitter @dropthemonkey & @citybin
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OMiG Social Media Marketing - The City Bin Co.
- 2. XX X X What is Social Media Marketing?
- 3. A Good Place to Begin…
- 4. A Good Place to Begin…
- 5. Social Media Tools of the Trade! Laptop Smart Phone HD Cam Wi-fi Creativity
- 6. Social Media… To be or not to be… To Be Everywhere To Be Active To Be the Fly To Be Available To Be 1 Click away To be Looking for the Wow!
- 7. Why Social Media? To say your open for business To build & create brand awareness To control your search engine ranking To engage with your customers
- 8. What to talk, tweet & blog about… F.A.Q.’s
- 9. What to talk, tweet & blog about… Customer Testimonials
- 10. What to talk, tweet & blog about… Fun Stuff!
- 11. What to talk, tweet & blog about… Tell your Story
- 12. What to talk, tweet & blog about… Promotions
- 13. What to talk, tweet & blog about… Real Time Social Events
- 14. How it all Works… Plan what you can Create a Content Calender Post & Share to all your Social media sites Embed in your website/blog Invite followers, customers & potential clients to engage Measure the Results Repeat the Process
- 16. Connect with me ie.linkedin.com/in/oisinbrowne/ Visit The City Bin Co.’s Social Media sites: Read our blog flyingbin.com Watch us youtube.com/thecitybin Like us facebook.com/thecitybin Join us linkedin.com/company/the-city-bin-co. Follow us twitter.com/citybin Find us citybin.com See us flickr.com/photos/citybin
Notas del editor
- My Name is Oisin Browne and I’m the Guy behind the Social Media at The City Bin Co.
- To have a basic understanding of Social Media Marketing we only have to remove the last to words To be social. firstly, I’m will give you all my business card. Secondly, To return the love, I want you all to give me your business card. Finally, we need to engage and to engage we content. We’re going to play a small game. What we are doing right now is Social400 years ago they were being SocialAnd now in 2013 this is Social – Video
- With strengths in Marketing, branding and PR, The City Bin Co. has always been good at communication with customers, so so to take the leap over to social media wasn’t to hard.A little under a year ago the newly formed marketing team at The City Bin Co. was given the task to build and develop a social media platform and go into the engaging world of online videos, posting pictures, tweeting, liking, following &blogging. Not an easy task, we thoughtabout who would want to engage with a waste collection company. What does a waste company make videos about? What do we post on line? Why would anyone or our customers want to connect with us? The first step that we took was to read David Meerman Scott’s book, “The new rules of Marketing and PR’. David is a global expert in SM and PRThen, I simply applied the tips that we came across in the book step by step.we started our blog ‘The Flying bin’ using the blogger platform. The Blog is like a newsletter, It holds all the social media platforms in place. This is the company NewsRoom. When you are in the Socia Media Role you are a Journalist. Reporting for your brand, telling the brand story and recording the day to day stories growing your brand awareness and sales.3. Then we started on by one our social media channels. Just like TV..4. We embedded our Social media channels on our website. So our customers and potential customer knew we are online. ( not just a small button we deciciated a good chuck on the websiteSo how did we do this…ChannelsThey have differentedpersonities. For example on LinkedIn is a b2b facebook a more fun place to be What’’s the colour of your businessFacebook what’s your favouratecolour. You will have better engagement if you personalise the post to each platform as appose to the same to all.
- With strengths in Marketing, branding and PR, The City Bin Co. has always been good at communication with customers, so so to take the leap over to social media wasn’t to hard.A little under a year ago the newly formed marketing team at The City Bin Co. was given the task to build and develop a social media platform and go into the engaging world of online videos, posting pictures, tweeting, liking, following &blogging. Not an easy task, we thoughtabout who would want to engage with a waste collection company. What does a waste company make videos about? What do we post on line? Why would anyone or our customers want to connect with us? The first step that we took was to read David Meerman Scott’s book, “The new rules of Marketing and PR’. David is a global expert in SM and PRThen, I simply applied the tips that we came across in the book step by step.we started our blog ‘The Flying bin’ using the blogger platform. The Blog is like a newsletter, It holds all the social media platforms in place. This is the company NewsRoom. When you are in the Socia Media Role you are a Journalist. Reporting for your brand, telling the brand story and recording the day to day stories growing your brand awareness and sales.3. Then we started on by one our social media channels. Just like TV..4. We embedded our Social media channels on our website. So our customers and potential customer knew we are online. ( not just a small button we deciciated a good chuck on the websiteSo how did we do this…ChannelsThey have differentedpersonities. For example on LinkedIn is a b2b facebook a more fun place to be What’’s the colour of your businessFacebook what’s your favouratecolour. You will have better engagement if you personalise the post to each platform as appose to the same to all.
- Every trades man needs the right tools for the job and Social Media is no different. Show of hands.. Facebook, Twitter, LinkedIn, Youtube, Flickr, Pinterest and Blogging (get images)It’s quite hard to be actively everywhere at onceAnd it is hard to know where to be..SHOW OF HANDS………
- For The City Bin Co. it is to BeTo Be Everywhere your customer is or could be. The longer it takes for your own client to find you, there is a high likelihood that your competitors will find themTo Be Active where your customers are To be the Fly on the wall. Years ago before the time of WWW. Businesses would have paid a high prize to be a fly on the wall when customers were talking about them or their products. It empowers you to be active in reaching out to customers and answer feedback negative and feedbackTo Be available.. Always… Social media is not part time. Nothing is more frustrating than being in a queue that doesn’t move or phoning a number unanswered.To be one click away from the checkout.To be looking for the WOW Moments in these online engagements and turn them into content
- You can be geographically bigger than you actually are.Increasing your reach by activities such as video blogging, educating to communities that become you fans and supportersGoogle, Bing and Yahoo rang social media sites high. By being active on Social media you can own the top resultson these Search engines. For individuals ( Sales) LinkedIn4. To engage with your Potential cients and customers. If you are waiting in a dentist waiting room Old newspaper or the the ecomonist from 2009…And by engaging with your customers and keeping it current..
- FAQWOW’s TestimonalsFun StuffYour company, how you started.Promotions – Hallmark do not own these days use them.Real time Social events
- FAQWOW’s TestimonalsFun StuffYour company, how you started.Promotions – Hallmark do not own these days use them.Real time Social events
- FAQWOW’s TestimonalsFun StuffYour company, how you started.Promotions – Hallmark do not own these days use them.Real time Social events
- FAQWOW’s TestimonalsFun StuffYour company, how you started.Promotions – Hallmark do not own these days use them.Real time Social events
- FAQWOW’s TestimonalsFun StuffYour company, how you started.Promotions – Hallmark do not own these days use them.Real time Social events
- Again the word Social here again. Content must be created and posted as it happening to have the most impacyted.
- Don’t just create one video or one blog or one postOr post or blog about the same thing all the time…Keep everything consistent & personalAlways be one click away from your shop/ productYour brand/profile pic on each platform needs to be professional Pick on or two platforms such as FB or Youtube and get good at themBlog and become the expert in your fieldPlan What you Can – Set Targets,Create ContentPost & Share to all your Social Madia sitesEmbed in your Website?blogsInvite followers, customers & Potential Clients to engageMeasure the ResultsAnd… Repeat the ProcessDo it again and again. Get laser fast at doing it.
- Social Media Marketing does work. It does take time. So grab it by the horns and run with it. The city Bin Co. had a sensational first year in the social media worldAnd this year will be no different. We have exciting campaigns and project coming up over the next 6 months.. Please link up with us in the wonderful online world of Social media as these are unveiled though out 2013
- So What’s Next…Social Media Marketing does work. It does take time.So grab it by the horns and run with it. The city Bin Co. had a sensational first year in the social media worldAnd this year will be no different. We have exciting campaigns and project coming up over the next 6 months.. Please link up with us in the wonderful online world of Social media as these are unveiled though out 2013
- Youtube is where its at for me.. Put your hands together for Josef Hrehorow,Myself and Joe are going to take questions together at the end of Joes talk.