PICNIC 2011

1. M HKA PP : A serious pervasive museum
experience
Tanguy Coenen
iLab.o, IBBT-SMIT
Vrije Universiteit Brussel

2. M HKA PP : A Living lab project
Context :
• Apollon EC project on cross-border living labs
• Collaboration between IBBT, Virdual and MHKA
• Living lab user test movie

3. M HKA PP Team
• IBBT :
• Camille Reynders : design & development
• Tanguy Coenen : tech lead
• Bram Lievens : living lab overview
• Lien Mostemans : user test lead
• Kris Naessens : user test
• Karen Willens : user test
• Shirley Elprama : user test
• Koen Vervoort : panel management

4. M HKA PP Team
• Virdual
• Stéphane Gaultier : virtual space project management
• Ann Caroline Abel : virtual space development
• MHKA :
• Leen Thielemans : content & concept devel lead
• Kristof Michiels : technological liaison
• Judith Willems : content & concept development

5. Concept
• 2 spaces :
• 1 virtual space : 3D, implemented in Shiva, running on
iOS
• 1 real space : the M HKA museum of Modern art in
Antwerp
• Serious game : using game mechanics to deliver
learning content
• Target audience : between 14 and 24 years
• Our goal : to motivate young museum visitors to learn
more about the works on display in the museum

6. Concept – in the virtual space

7. Concept : in the museum
A QR code had been applied to each work participating in
the game

8. Concept – in the museum
QR codes can be used to :
• Assign a work to a frame
• Obtain more information on a work

9. Concept – in the museum
At all times, visitors van track the evolution of the game by
viewing the personal expositions of other players

10. Lessons learned
• Data collection :
• Observations during play
• Focus groups after play
• Log analysis
• Various lessons learned, some examples :
• Using QR codes in a museum is a very appealing way
to provide content related to a work of art
• An application like M HKA PP can be intenresting to
attract young people to a museum

11. Future work
• Creating MuseUs : a generic app that can be
downloaded from App store and Android market and can
be used in participating museums
• Further testing in Paris and Manchester
• Integrate more with social media : Facebook and Twitter

12. Contact
tanguy.coenen@ibbt.be