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Deficits and Economic Recovery A research study on investment and deficit reduction August 12, 2010
Methodology This presentation is based primarily on a national survey conducted by Greenberg Quinlan Rosner for Democracy Corps, Citizen Opinion, and Campaign for America’s Future. The survey was of 1,000 2008 voters (980 landline, 120 cell phone weighted; 853 landline, 147 cell phone unweighted) and conducted July 26-29, 2010. Margin of error: 3.1 percentage points.  All data shown reflects results from 866 likely 2010 voters (910 unweighted; margin of error of 3.2 percentage points) unless otherwise noted.
Demographic Composition of the Rising American Electorate (RAE) Unmarried Women 18-29 Year Olds African Americans Latinos 24.7% 21.3% 11.8% 9.5% Other Race 5.3% Source: Census Bureau, November 2008 CPS Voting Eligible Population
New base voters dominate drop-off electorate Voting Population *Note: Data for voting population from U.S. Census Bureau CPS report. Data for 2010 likely voters and drop-off voters from national survey conducted July 26-29, 2010 among 866 likely voters and 134 drop-off voters.  2010 Drop-Off Voters 2010 Likely Voters
Greenberg Quinlan Rosner Page   |  Economic future and deficits
Health care The federal budget deficit Illegal immigration The economy/jobs Energy/Environment/ Gulf oil spill Economy more than deficits most salient issue of the day Wars in Iraq and  Afghanistan Other CNN/ORC, July 21, 2010: Which of the following is the most important issue facing the country today? CBS, July 12, 2010: What do you think is the most important problem facing this country today?  CNN/ORC  CBS News
Support for action: Investment and deficit reduction equal imperatives Now, I'd like to rate your feelings toward some people and organizations, with one hundred meaning a VERY WARM, FAVORABLE feeling; zero meaning a VERY COLD, UNFAVORABLE feeling; and fifty meaning not particularly warm or cold.   20 61 19 60 A plan to dramatically reduce the deficit over the next five years  A plan to invest in new industries and rebuild the country over the next five years
Greenberg Quinlan Rosner Page   |  Jobs and deficits: progressive priorities clear
Short term: help now with layoffs and service cuts +28 +4 *Note: The full question with context was asked of one-half the sample, while the section that is not underlined/in bold was asked of the other half of the sample for comparison. Clean Read With Context Over the past year, 45 states have had to layoff teachers, police, fire fighters and other employees due to the recession. Next year, states will face continued revenue shortfalls as a result of the weak economy, with some 300,000 teachers and other education workers potentially facing layoffs.  Would you favor or oppose the federal government providing more funding to the states to prevent further service cuts and layoffs?
Non-RAE heavily swayed by context; RAE already supportive +17 +34 *Note: The full question with context was asked of one-half the sample, while the section that is not underlined/in bold was asked of the other half of the sample for comparison. RAE corresponds to the Rising American Electorate delineated previously. RAE Non-RAE Over the past year, 45 states have had to layoff teachers, police, fire fighters and other employees due to the recession. Next year, states will face continued revenue shortfalls as a result of the weak economy, with some 300,000 teachers and other education workers potentially facing layoffs.  Would you favor or oppose the federal government providing more funding to the states to prevent further service cuts and layoffs? +40 +19 Clean Read With Context Clean Read With Context
Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Long term: protect Medicare and Social Security  First Statement:  The federal deficit is a big national problem but we should not make major spending cuts in Social Security or Medicare. Second Statement:  The federal deficit is such a national problem that we have to cut spending broadly, including possible future cuts to Social Security and Medicare. +40 +69 +26 +22
Total 18-49 Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Young nearly as concerned as elderly about entitlement cuts First Statement:  The federal deficit is a big national problem but we should not make major spending cuts in Social Security or Medicare. Second Statement:  The federal deficit is such a national problem that we have to cut spending broadly, including possible future cuts to Social Security and Medicare. +40 +33 +48 50 and Older
Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Independents, Democrats for progressive tax over national sales tax First Statement:  With inequality at its most extreme since the Great Depression, we should raise new revenue with higher taxes on the wealthy, not with a national sales tax that hits working people harder. Second Statement:  In order to raise new revenue to address the deficit, we should institute a national sales tax, rather than increase income taxes on the highest income earners because that hits those able to save and invest. +23 +64 +16 +20
Greenberg Quinlan Rosner Page   |  Proposals to address deficit
Deficits: Oppose cutting Social Security, support progressive taxes Now I'd like to read you a list of proposals to help close the federal budget deficit. After I read each item, please tell me whether you FAVOR or OPPOSE that proposal.  Let Bush tax cuts for those making over 250k expire Eliminate tax breaks and subsidies for corporations Create a tax on excessive Wall Street bank profits Lift Social Security payroll tax cap on incomes higher than 107k Eliminate tax breaks for corporations that outsource jobs Create half-cent tax on stock transactions Create carbon tax for utilities and manufacturing Increase Medicare age from 65 to 67 Create a 3 percent federal sales tax Raise retirement age for Social Security to 70 Eliminate Medicare and create 11k annual voucher
Democrats and independents unified on progressive approaches Create a tax on excessive Wall Street bank profits Lift Social Security payroll tax cap on incomes higher than 107k Eliminate tax breaks for corporations that outsource jobs Let Bush tax cuts for those making over 250k expire Now I'd like to read you a list of proposals to help close the federal budget deficit. After I read each item, please tell me whether you FAVOR or OPPOSE that proposal.
Majorities reject entitlement cuts Eliminate Medicare and create 11k annual voucher Raise retirement age for Social Security to 70 Increase Medicare age from 65 to 67 Create a 3 percent federal sales tax Now I'd like to read you a list of proposals to help close the federal budget deficit. After I read each item, please tell me whether you FAVOR or OPPOSE that proposal.
Current standing of economic indicators Greenberg Quinlan Rosner Page   |
Direction of the country: rise in wrong track for three straight months Net Difference Generally speaking, do you think things in the country are going in the right direction, or do you feel things have gotten pretty seriously off on the wrong track?   -18 2006 Election Iraq surge 2006 2010 2008 Election Financial Crisis -33 -42 -36 -31 -35 -41 -43 -48 -47 -35 -50 -45 -52 -63 -75 -33 -11 -3 -9 -18 2008 Stimulus Package Passes -22 2009 -23 -34 -24 -31 *Note: From full sample of 2008 voters, based on research for Citizen Opinion. -40 Health Care Reform Passes
Passage of Recovery Act First net job growth: 14,000  New Jobs 208,000  New Jobs 431,000  New Jobs 2008 Election *Note: Data from Democracy Corps surveys prior to March 2010. Based on research for Citizen Opinion. Data reflects full sample. National economic indicator: cool ratings on the rise Now, I'd like to rate your feelings toward some people and organizations, with one hundred meaning a VERY WARM, FAVORABLE feeling; zero meaning a VERY COLD, UNFAVORABLE feeling; and fifty meaning not particularly warm or cold.  The state of the economy… Net Difference -65 -71 -70 -70 -58 -50 -50 -48 -40 -45 -59 -45 -37 -57 -70 -50 -52 -43 -42 -52 83,000  New Jobs 71,000  New Jobs
*Note: Data from Democracy Corps surveys prior to March 2010. Based on research for Citizen Opinion. Data reflects full sample. Real economic indicator: fewer believe economy improving Now, thinking about the nation’s economy, do you believe the economy has already bottomed out and is starting to improve, is at the bottom but is not yet getting any better or has not yet bottomed out and will still get worse? Total Seen Worst: 60 39,000 New Jobs First net job growth: 14,000  New Jobs 208,000  New Jobs 290,000  New Jobs 431,000  New Jobs 83,000  New Jobs 71,000  New Jobs
Real economic indicators: negative indicators rise, jump in foreclosures I'm going to read you a list of economic experiences some people have recently had. For each one, please tell me if you have directly experienced this in the last year, if your family has directly experienced this in the last year, or if someone you know well, like a friend, neighbor or co-worker, has experienced this or if no one you know well has experienced it.  First net job growth: 14,000  New Jobs 39,000 New Jobs 208,000  New Jobs 290,000  New Jobs *Note: Data from Democracy Corps surveys prior to March 2010. Based on research for Citizen Opinion.   Data reflects the total of those who have felt a personal impact of an impact on someone in their family. Data reflects full sample. 431,000  New Jobs 83,000  New Jobs 71,000  New Jobs
Recession real indicators for white non-college I'm going to read you a list of economic experiences some people have recently had. For each one, please tell me if you have directly experienced this in the last year, if your family has directly experienced this in the last year, or if someone you know well, like a friend, neighbor or co-worker, has experienced this or if no one you know well has experienced it.  First net job growth: 14,000  New Jobs 230,000  New Jobs 290,000  New Jobs 39,000 New Jobs *Note: Data from Democracy Corps surveys prior to March 2010. Based on research for Citizen Opinion.   Data reflects the total of those who have felt a personal impact of an impact on someone in their family. Data reflects full sample.  431,000  New Jobs 83,000  New Jobs 71,000  New Jobs
Recession real indicators: unmarried women, minority and young I'm going to read you a list of economic experiences some people have recently had. For each one, please tell me if you have directly experienced this in the last year, if your family has directly experienced this in the last year, or if someone you know well, like a friend, neighbor or co-worker, has experienced this or if no one you know well has experienced it.  First net job growth: 14,000  New Jobs 208,000  New Jobs 290,000  New Jobs 39,000 New Jobs *Note: Data from Democracy Corps surveys prior to March 2010. Based on research for Citizen Opinion.   Data reflects the total of those who have felt a personal impact of an impact on someone in their family. The new American electorate refers to unmarried women, respondents under the age of 30, and minorities. Data reflects full sample. 431,000  New Jobs 83,000  New Jobs 71,000  New Jobs
Greenberg Quinlan Rosner Page   |  Jobs and deficits
Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Deficit higher priority than investment (without description) First Statement:  Reducing the deficit is important to our future, but even more important is new investment to foster new skills and industries. Second Statement:  Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending. +9 +39 +52 +19
Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Deficit-investment combined over just spending cuts First Statement:  Investing to foster new skills and industries is so important to our future we must BOTH make key investments and reduce the deficit over time. Second Statement:  Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending. +10 +45 +14 +1
Total Non College Total College Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. More educated favor dual approach to recovery than just deficit focus First Statement:  Investing to foster new skills and industries is so important to our future we must BOTH make key investments and reduce the deficit over time. Second Statement:  Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending. +10 +2 +21
Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. First Statement:  Moving now to reduce the deficit will mean higher unemployment. Second Statement:  Moving now to reduce the deficit will mean lower unemployment. +14 +3 +26 +16 Deficit reduction impacts employment
Greenberg Quinlan Rosner Page   |  Investment as important as debt to future
President Obama’s economic recovery or stimulus plan The bailouts of the big banks and auto industry Lobbyists and special interests putting unneeded spending in the budget The wars in Iraq and Afghanistan The economic recession that cut tax  revenue and required support for the  unemployed What caused debt: wars and bailouts The Bush tax cuts for corporations and top earners The cost of the Medicare Prescription Drug benefit Now I’d like to read you a list of things that some people say have caused the national deficit to grow over the past several years. After I read this list, please tell me which TWO, in your opinion, are most responsible for the federal deficit growing significantly over the past several years.
When you think about a large federal deficit, which TWO of the following consequences do you worry about the most? The next generation being left to  pay the bills Inability of Social Security to pay future benefits Cutbacks of key government services like teachers, building and maintaining highways, and transportation An economy weighed down by debt that can’t grow and create jobs China will be stronger than US Why debt a problem? Economy and Social Security A lack of credit for the consumers and businesses that can’t borrow and invest Interest payments in the budget crowding out other spending
Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. For economy: investment at parity with major cuts First Statement:  While we need a plan for deficit reduction, our highest priority should be investment and tax credits for education, science and technology, and renewable energy in order to build a new foundation for economic growth that raises the revenue to reduce the deficit in the long-run. Second Statement:  We need to make major cuts in the deficit our highest priority because by cutting our debt, American companies and the U.S. economy will be stronger and more competitive.  +3 +52 +41 +5
Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Country on track: Investment equal to cutting spending and taxes First Statement:  To get our country back on track, we must invest in education, science, technology, and in new industries like renewable energy that will create new jobs, while also working to reduce the federal deficit each year. Second Statement:  To get our country back on track, we must cut the federal deficit by cutting spending and taxes so businesses can prosper and the private sector can start creating jobs. +1 +68 +53 +17
Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. On future: Investment equal to deficit reduction First Statement:  We should be making investments vital to our future by spending on education and training, research and development, and a modern infrastructure for the 21 st  century. Second Statement:  We need to catch up with a changing world, but government spending is out of control and we need to reduce the deficit boldly so that America can compete in a very challenging 21 st  century. Tied +58 +41 +22
Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. No more support for investment if coupled with deficit reduction First Statement:  We need to reduce deficits over time, while making investments vital to our future by spending on education, training, research, and a modern infrastructure for the 21 st  century. Second Statement:  We need to catch up with a changing world, but government spending is out of control and we need to reduce the deficit boldly so that America can compete in a very challenging 21 st  century. +4 +42 +36 +20
Greenberg Quinlan Rosner Page   |  Big narratives about economic future
Now I’m going to read you some things a leader is saying about government investment, the economy and deficits. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader? When the economy crashed, banks and consumers held on for dear  life – and only the government could get the economy moving… We need to act now to put people to work… We need government investment in jobs, education and infrastructure in the short term while being mindful of reducing the deficit over the long-term Note: See full statements text on the next two slides. Summary: Investment framework We have a budget deficit, but the fact is we also have a massive public investment deficit… we need to rebuild the infrastructure that is vital to our economy. This will create jobs… and generate revenues that can help pay down the budget deficit. A recovery to the old economy isn’t possible or desirable… We have to build a new economy on a new foundation, by investing in education and training in 21 st  century infrastructure… the new green industrial revolution, and balancing our trade so we make products and create jobs in America. Reducing the deficit is very important to our future economy and preserving critical public benefits… Restore the higher tax rates for those earning over 250 thousand dollars a year, and for excessive CEO bonuses, institute a small transaction tax on stock trades, and wipe out lobbyist-created special corporate subsidies...
We have a budget deficit, but the fact is we also have a massive public investment deficit – in roads, sewers, schools, trains, renewable energy, and other basic parts of our communities. To be competitive, we need to rebuild the infrastructure that is vital to our economy. This will create jobs, help business compete, improve our communities and generate revenues to help pay down the budget deficit. Investment deficit Strongest investment messages: modernizing infrastructure Now I’m going to read you some things a leader is saying about government investment, the economy and deficits. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader? A recovery to the old economy isn’t possible or desirable. That economy was based on personal debt, the housing bubble, trade deficits, stagnant wages, and a growing gap between CEOs and the rich, and everyone else. We have to build an economy on a new foundation, by investing in education and training in 21 st  century infrastructure, capturing a lead role in the new green industrial revolution, and balancing our trade so we make products and create jobs in America. New foundation
When the economy crashed, banks and business and consumers held on for dear life – and only the government could get the economy moving, just as FDR had done in the Great Depression. And it is still true, with unemployment over 9 percent. We need to act now to put people to work and help those who have lost their jobs through no fault of their own. We need government investment in jobs, education, and infrastructure in the short-term, while being mindful of reducing the deficit over the long-term.  FDR and the Great Depression Progressive taxes, historical context also earn majority positive feelings Now I’m going to read you some things a leader is saying about government investment, the economy and deficits. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader? Reducing the deficit is very important to our future economy and preserving critical public benefits for ordinary people, like teachers and police, Social Security and Medicare. We can reduce the deficit by cleaning up what got us in this mess. Restore the higher tax rates for those earning over 250 thousand dollars a year and for excessive CEO bonuses, institute a small transaction tax on stock trades, and wipe out the lobbyist-created special corporate interest subsidies. That is the right way for us. Progressive deficit reduction
Now I’m going to read you some things a leader is saying about government investment, the economy and deficits. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader? FDR and the  Great Depression Democrats energized by investment narrative Investment deficit New foundation Progressive deficit  reduction
Now I’m going to read you some things a leader is saying about deficits, government spending, and the economy. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader? China owns more of our debt than anyone and our finances risk being overextended. We need to aggressively pay down the debt by spending less on government programs across the board, even on popular programs such as Social Security.  Note: See full statements text on the next two slides. Deficit narratives The budget deficit has ballooned in the last several years because of bailouts… and a large government stimulus program. If we do not begin to bring the deficit down by a large amount… we risk serious financial instability like in California and Greece. We should cut spending across the board except for the military. We should also sustain the Bush tax cuts and cut taxes on businesses. That will stimulate private business to create the new jobs that will generate the revenue to pay for the tax cuts. …  The best way to revive the economy is to reduce government spending, cut taxes and leave the private sector to create jobs. Government should have as small a role as possible in our economy, so we need to spend less on programs to revive the economy.
We cannot grow the economy by growing government. The best way to revive the economy is to reduce government spending, cut taxes and leave the private sector to create jobs. Government should have as small as role as possible in our economy, so we need to spend less on programs to revive the economy.  Reduce government’s role We cannot afford more government giveaways to special interests. The budget deficit has ballooned in the last several years because of bailouts for banks and auto companies and a large government stimulus program. If we do not begin to bring the deficit down by a large amount quickly, we risk serious financial instability like in California and Greece. Blame bailouts Top deficit messages: reducing government role, blame bailouts Now I’m going to read you some things a leader is saying about government investment, the economy and deficits. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader?
The exploding federal budget deficit is making the U.S. lag in this global economy. China owns more of our debt than anyone and our finances are at risk from being so overextended. We need to aggressively pay down our debt by spending less on government programs across the board, even on popular programs such as Social Security.  Cut government programs We can’t afford growing federal deficits. So we should cut spending across the board except for the military. We should also sustain the Bush tax cuts and cut taxes on businesses. That will stimulate private business to create the new jobs that will generate the revenue to pay for the tax cuts. Tax cuts Tax cuts, across-the-board spending cuts earn lowest ratings Now I’m going to read you some things a leader is saying about government investment, the economy and deficits. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader?
Now I’m going to read you some things a leader is saying about government investment, the economy and deficits. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader? Cut government programs Republican and independents more intense with spending frames Reduce government’s role Blame bailouts Tax cuts
Greenberg Quinlan Rosner Page   |  Engaging on investment shifts support
Voters shift toward investment as strategy for recovery +1 +9 First Statement:  Reducing the deficit is important to our future, but even more important is new investment to foster new skills and industries. Second Statement:  Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending. Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Initial Follow-up
Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Shift entirely driven by movement among Democrats Net Shift: +18 Net Shift: +3 Net Shift: 0 Republicans First Statement:  Reducing the deficit is important to our future, but even more important is new investment to foster new skills and industries. Second Statement:  Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending.
But combined approach doesn’t gain after messaging  +1 +10 Second Statement:  Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending. Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Initial Follow-up First Statement:  Investing to foster new skills and industries is so important to our future we must BOTH make key investments and reduce the deficit over time.
Greenberg Quinlan Rosner Page   |  The politics of investment
RAE Non-RAE Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. RAE favors investment in a modern economy of the 21 st  century First Statement:  We should be making investments vital to our future by spending on education and training, research and development,  and a modern infrastructure for the 21 st  century. Second Statement:  We need to catch up with a changing world, but government spending is out of control and we need to reduce the deficit boldly so that America can compete in a very challenging 21 st  century. +20 +14
RAE Non-RAE Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. RAE favors investment in science, technology and renewable energy +12 First Statement:  To get our country back on track, we must invest in education, science, technology, and in new industries like renewable energy that will create new jobs, while also working to reduce the federal deficit each year. Second Statement:  To get our country back on track, we must cut the federal deficit by cutting spending and taxes so businesses can prosper and the private sector can start creating jobs. +20
RAE Non-RAE Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. RAE split on investment versus bold spending cuts First Statement:  Reducing the deficit is important to our future, but even more important is new investment to foster new skills and industries. Second Statement:  Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending. +1 +16
Battleground: Social Security and Medicare untouchable +42 +40 First Statement:  The federal deficit is a big national problem but we should not make major spending cuts in Social Security and Medicare. Second Statement:  The federal deficit is such a national problem that we have to cut spending broadly, including possible future cuts to Social Security and Medicare spending. Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Total Vulnerable Dem.  *Note: The ‘Vulnerable Dem’ sample is of voters from districts deemed ‘vulnerable’ in the congressional battleground that are held by Democratic incumbents.
Battleground: Deficit priorities match likely voters Now I'd like to read you a list of proposals to help close the federal budget deficit. After I read each item, please tell me whether you FAVOR or OPPOSE that proposal.  Let Bush tax cuts for those making over 250k expire Eliminate tax breaks and subsidies for corporations Create a tax on excessive Wall Street bank profits Lift Social Security payroll tax cap on incomes higher than 107k Eliminate tax breaks for corporations that outsource jobs Create half-cent tax on stock transactions Create carbon tax for utilities and manufacturing Increase Medicare age from 65 to 67 Create a 3 percent federal sales tax Raise retirement age for Social Security to 70 Eliminate Medicare and create 11k annual voucher
Battleground: slight preference for spending cuts +9 Vulnerable Dem. * Note: The ‘Vulnerable Dem’ sample is of voters from districts deemed ‘vulnerable’ in the congressional battleground that are held by Democratic incumbents.  Total +6 Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. First Statement:  Reducing the deficit is important to our future, but even more important is new investment to foster new skills and industries. Second Statement:  Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending.
Battleground: bold cuts are preferred +10 Vulnerable Dem. * Note: The ‘Vulnerable Dem’ sample is of voters from districts deemed ‘vulnerable’ in the congressional battleground that are held by Democratic incumbents.  Total +9 Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. First Statement:  Investing to foster new skills and industries is so important to our future we must BOTH make key investments and reduce the deficit over time. Second Statement:  Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending.
Greenberg Quinlan Rosner Page   |  www.greenbergresearch.com Washington, DC 10 G Street NE,  Suite 500 Washington, DC 20002 Ph: +1 202 478 8300 Fax: +1 202 478 8301 London, UK 405 Carrington House,  6 Hertford Street London, UK W1J 7SU Ph: +44 (0) 207 499 5204 Fax: +44 (0) 207 499 5284 Buenos Aires, Argentina 25 de Mayo 611. Piso 4,  Oficina 3 C1002ABM, Ciudad de  Buenos Aires, Argentina Phone: +54 11 59175355

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Deficits and Economic Recovery (Full)

  • 1. Deficits and Economic Recovery A research study on investment and deficit reduction August 12, 2010
  • 2. Methodology This presentation is based primarily on a national survey conducted by Greenberg Quinlan Rosner for Democracy Corps, Citizen Opinion, and Campaign for America’s Future. The survey was of 1,000 2008 voters (980 landline, 120 cell phone weighted; 853 landline, 147 cell phone unweighted) and conducted July 26-29, 2010. Margin of error: 3.1 percentage points. All data shown reflects results from 866 likely 2010 voters (910 unweighted; margin of error of 3.2 percentage points) unless otherwise noted.
  • 3. Demographic Composition of the Rising American Electorate (RAE) Unmarried Women 18-29 Year Olds African Americans Latinos 24.7% 21.3% 11.8% 9.5% Other Race 5.3% Source: Census Bureau, November 2008 CPS Voting Eligible Population
  • 4. New base voters dominate drop-off electorate Voting Population *Note: Data for voting population from U.S. Census Bureau CPS report. Data for 2010 likely voters and drop-off voters from national survey conducted July 26-29, 2010 among 866 likely voters and 134 drop-off voters. 2010 Drop-Off Voters 2010 Likely Voters
  • 5. Greenberg Quinlan Rosner Page | Economic future and deficits
  • 6. Health care The federal budget deficit Illegal immigration The economy/jobs Energy/Environment/ Gulf oil spill Economy more than deficits most salient issue of the day Wars in Iraq and Afghanistan Other CNN/ORC, July 21, 2010: Which of the following is the most important issue facing the country today? CBS, July 12, 2010: What do you think is the most important problem facing this country today? CNN/ORC CBS News
  • 7. Support for action: Investment and deficit reduction equal imperatives Now, I'd like to rate your feelings toward some people and organizations, with one hundred meaning a VERY WARM, FAVORABLE feeling; zero meaning a VERY COLD, UNFAVORABLE feeling; and fifty meaning not particularly warm or cold. 20 61 19 60 A plan to dramatically reduce the deficit over the next five years A plan to invest in new industries and rebuild the country over the next five years
  • 8. Greenberg Quinlan Rosner Page | Jobs and deficits: progressive priorities clear
  • 9. Short term: help now with layoffs and service cuts +28 +4 *Note: The full question with context was asked of one-half the sample, while the section that is not underlined/in bold was asked of the other half of the sample for comparison. Clean Read With Context Over the past year, 45 states have had to layoff teachers, police, fire fighters and other employees due to the recession. Next year, states will face continued revenue shortfalls as a result of the weak economy, with some 300,000 teachers and other education workers potentially facing layoffs. Would you favor or oppose the federal government providing more funding to the states to prevent further service cuts and layoffs?
  • 10. Non-RAE heavily swayed by context; RAE already supportive +17 +34 *Note: The full question with context was asked of one-half the sample, while the section that is not underlined/in bold was asked of the other half of the sample for comparison. RAE corresponds to the Rising American Electorate delineated previously. RAE Non-RAE Over the past year, 45 states have had to layoff teachers, police, fire fighters and other employees due to the recession. Next year, states will face continued revenue shortfalls as a result of the weak economy, with some 300,000 teachers and other education workers potentially facing layoffs. Would you favor or oppose the federal government providing more funding to the states to prevent further service cuts and layoffs? +40 +19 Clean Read With Context Clean Read With Context
  • 11. Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Long term: protect Medicare and Social Security First Statement: The federal deficit is a big national problem but we should not make major spending cuts in Social Security or Medicare. Second Statement: The federal deficit is such a national problem that we have to cut spending broadly, including possible future cuts to Social Security and Medicare. +40 +69 +26 +22
  • 12. Total 18-49 Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Young nearly as concerned as elderly about entitlement cuts First Statement: The federal deficit is a big national problem but we should not make major spending cuts in Social Security or Medicare. Second Statement: The federal deficit is such a national problem that we have to cut spending broadly, including possible future cuts to Social Security and Medicare. +40 +33 +48 50 and Older
  • 13. Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Independents, Democrats for progressive tax over national sales tax First Statement: With inequality at its most extreme since the Great Depression, we should raise new revenue with higher taxes on the wealthy, not with a national sales tax that hits working people harder. Second Statement: In order to raise new revenue to address the deficit, we should institute a national sales tax, rather than increase income taxes on the highest income earners because that hits those able to save and invest. +23 +64 +16 +20
  • 14. Greenberg Quinlan Rosner Page | Proposals to address deficit
  • 15. Deficits: Oppose cutting Social Security, support progressive taxes Now I'd like to read you a list of proposals to help close the federal budget deficit. After I read each item, please tell me whether you FAVOR or OPPOSE that proposal. Let Bush tax cuts for those making over 250k expire Eliminate tax breaks and subsidies for corporations Create a tax on excessive Wall Street bank profits Lift Social Security payroll tax cap on incomes higher than 107k Eliminate tax breaks for corporations that outsource jobs Create half-cent tax on stock transactions Create carbon tax for utilities and manufacturing Increase Medicare age from 65 to 67 Create a 3 percent federal sales tax Raise retirement age for Social Security to 70 Eliminate Medicare and create 11k annual voucher
  • 16. Democrats and independents unified on progressive approaches Create a tax on excessive Wall Street bank profits Lift Social Security payroll tax cap on incomes higher than 107k Eliminate tax breaks for corporations that outsource jobs Let Bush tax cuts for those making over 250k expire Now I'd like to read you a list of proposals to help close the federal budget deficit. After I read each item, please tell me whether you FAVOR or OPPOSE that proposal.
  • 17. Majorities reject entitlement cuts Eliminate Medicare and create 11k annual voucher Raise retirement age for Social Security to 70 Increase Medicare age from 65 to 67 Create a 3 percent federal sales tax Now I'd like to read you a list of proposals to help close the federal budget deficit. After I read each item, please tell me whether you FAVOR or OPPOSE that proposal.
  • 18. Current standing of economic indicators Greenberg Quinlan Rosner Page |
  • 19. Direction of the country: rise in wrong track for three straight months Net Difference Generally speaking, do you think things in the country are going in the right direction, or do you feel things have gotten pretty seriously off on the wrong track? -18 2006 Election Iraq surge 2006 2010 2008 Election Financial Crisis -33 -42 -36 -31 -35 -41 -43 -48 -47 -35 -50 -45 -52 -63 -75 -33 -11 -3 -9 -18 2008 Stimulus Package Passes -22 2009 -23 -34 -24 -31 *Note: From full sample of 2008 voters, based on research for Citizen Opinion. -40 Health Care Reform Passes
  • 20. Passage of Recovery Act First net job growth: 14,000 New Jobs 208,000 New Jobs 431,000 New Jobs 2008 Election *Note: Data from Democracy Corps surveys prior to March 2010. Based on research for Citizen Opinion. Data reflects full sample. National economic indicator: cool ratings on the rise Now, I'd like to rate your feelings toward some people and organizations, with one hundred meaning a VERY WARM, FAVORABLE feeling; zero meaning a VERY COLD, UNFAVORABLE feeling; and fifty meaning not particularly warm or cold. The state of the economy… Net Difference -65 -71 -70 -70 -58 -50 -50 -48 -40 -45 -59 -45 -37 -57 -70 -50 -52 -43 -42 -52 83,000 New Jobs 71,000 New Jobs
  • 21. *Note: Data from Democracy Corps surveys prior to March 2010. Based on research for Citizen Opinion. Data reflects full sample. Real economic indicator: fewer believe economy improving Now, thinking about the nation’s economy, do you believe the economy has already bottomed out and is starting to improve, is at the bottom but is not yet getting any better or has not yet bottomed out and will still get worse? Total Seen Worst: 60 39,000 New Jobs First net job growth: 14,000 New Jobs 208,000 New Jobs 290,000 New Jobs 431,000 New Jobs 83,000 New Jobs 71,000 New Jobs
  • 22. Real economic indicators: negative indicators rise, jump in foreclosures I'm going to read you a list of economic experiences some people have recently had. For each one, please tell me if you have directly experienced this in the last year, if your family has directly experienced this in the last year, or if someone you know well, like a friend, neighbor or co-worker, has experienced this or if no one you know well has experienced it. First net job growth: 14,000 New Jobs 39,000 New Jobs 208,000 New Jobs 290,000 New Jobs *Note: Data from Democracy Corps surveys prior to March 2010. Based on research for Citizen Opinion. Data reflects the total of those who have felt a personal impact of an impact on someone in their family. Data reflects full sample. 431,000 New Jobs 83,000 New Jobs 71,000 New Jobs
  • 23. Recession real indicators for white non-college I'm going to read you a list of economic experiences some people have recently had. For each one, please tell me if you have directly experienced this in the last year, if your family has directly experienced this in the last year, or if someone you know well, like a friend, neighbor or co-worker, has experienced this or if no one you know well has experienced it. First net job growth: 14,000 New Jobs 230,000 New Jobs 290,000 New Jobs 39,000 New Jobs *Note: Data from Democracy Corps surveys prior to March 2010. Based on research for Citizen Opinion. Data reflects the total of those who have felt a personal impact of an impact on someone in their family. Data reflects full sample. 431,000 New Jobs 83,000 New Jobs 71,000 New Jobs
  • 24. Recession real indicators: unmarried women, minority and young I'm going to read you a list of economic experiences some people have recently had. For each one, please tell me if you have directly experienced this in the last year, if your family has directly experienced this in the last year, or if someone you know well, like a friend, neighbor or co-worker, has experienced this or if no one you know well has experienced it. First net job growth: 14,000 New Jobs 208,000 New Jobs 290,000 New Jobs 39,000 New Jobs *Note: Data from Democracy Corps surveys prior to March 2010. Based on research for Citizen Opinion. Data reflects the total of those who have felt a personal impact of an impact on someone in their family. The new American electorate refers to unmarried women, respondents under the age of 30, and minorities. Data reflects full sample. 431,000 New Jobs 83,000 New Jobs 71,000 New Jobs
  • 25. Greenberg Quinlan Rosner Page | Jobs and deficits
  • 26. Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Deficit higher priority than investment (without description) First Statement: Reducing the deficit is important to our future, but even more important is new investment to foster new skills and industries. Second Statement: Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending. +9 +39 +52 +19
  • 27. Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Deficit-investment combined over just spending cuts First Statement: Investing to foster new skills and industries is so important to our future we must BOTH make key investments and reduce the deficit over time. Second Statement: Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending. +10 +45 +14 +1
  • 28. Total Non College Total College Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. More educated favor dual approach to recovery than just deficit focus First Statement: Investing to foster new skills and industries is so important to our future we must BOTH make key investments and reduce the deficit over time. Second Statement: Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending. +10 +2 +21
  • 29. Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. First Statement: Moving now to reduce the deficit will mean higher unemployment. Second Statement: Moving now to reduce the deficit will mean lower unemployment. +14 +3 +26 +16 Deficit reduction impacts employment
  • 30. Greenberg Quinlan Rosner Page | Investment as important as debt to future
  • 31. President Obama’s economic recovery or stimulus plan The bailouts of the big banks and auto industry Lobbyists and special interests putting unneeded spending in the budget The wars in Iraq and Afghanistan The economic recession that cut tax revenue and required support for the unemployed What caused debt: wars and bailouts The Bush tax cuts for corporations and top earners The cost of the Medicare Prescription Drug benefit Now I’d like to read you a list of things that some people say have caused the national deficit to grow over the past several years. After I read this list, please tell me which TWO, in your opinion, are most responsible for the federal deficit growing significantly over the past several years.
  • 32. When you think about a large federal deficit, which TWO of the following consequences do you worry about the most? The next generation being left to pay the bills Inability of Social Security to pay future benefits Cutbacks of key government services like teachers, building and maintaining highways, and transportation An economy weighed down by debt that can’t grow and create jobs China will be stronger than US Why debt a problem? Economy and Social Security A lack of credit for the consumers and businesses that can’t borrow and invest Interest payments in the budget crowding out other spending
  • 33. Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. For economy: investment at parity with major cuts First Statement: While we need a plan for deficit reduction, our highest priority should be investment and tax credits for education, science and technology, and renewable energy in order to build a new foundation for economic growth that raises the revenue to reduce the deficit in the long-run. Second Statement: We need to make major cuts in the deficit our highest priority because by cutting our debt, American companies and the U.S. economy will be stronger and more competitive. +3 +52 +41 +5
  • 34. Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Country on track: Investment equal to cutting spending and taxes First Statement: To get our country back on track, we must invest in education, science, technology, and in new industries like renewable energy that will create new jobs, while also working to reduce the federal deficit each year. Second Statement: To get our country back on track, we must cut the federal deficit by cutting spending and taxes so businesses can prosper and the private sector can start creating jobs. +1 +68 +53 +17
  • 35. Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. On future: Investment equal to deficit reduction First Statement: We should be making investments vital to our future by spending on education and training, research and development, and a modern infrastructure for the 21 st century. Second Statement: We need to catch up with a changing world, but government spending is out of control and we need to reduce the deficit boldly so that America can compete in a very challenging 21 st century. Tied +58 +41 +22
  • 36. Total Republicans Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. No more support for investment if coupled with deficit reduction First Statement: We need to reduce deficits over time, while making investments vital to our future by spending on education, training, research, and a modern infrastructure for the 21 st century. Second Statement: We need to catch up with a changing world, but government spending is out of control and we need to reduce the deficit boldly so that America can compete in a very challenging 21 st century. +4 +42 +36 +20
  • 37. Greenberg Quinlan Rosner Page | Big narratives about economic future
  • 38. Now I’m going to read you some things a leader is saying about government investment, the economy and deficits. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader? When the economy crashed, banks and consumers held on for dear life – and only the government could get the economy moving… We need to act now to put people to work… We need government investment in jobs, education and infrastructure in the short term while being mindful of reducing the deficit over the long-term Note: See full statements text on the next two slides. Summary: Investment framework We have a budget deficit, but the fact is we also have a massive public investment deficit… we need to rebuild the infrastructure that is vital to our economy. This will create jobs… and generate revenues that can help pay down the budget deficit. A recovery to the old economy isn’t possible or desirable… We have to build a new economy on a new foundation, by investing in education and training in 21 st century infrastructure… the new green industrial revolution, and balancing our trade so we make products and create jobs in America. Reducing the deficit is very important to our future economy and preserving critical public benefits… Restore the higher tax rates for those earning over 250 thousand dollars a year, and for excessive CEO bonuses, institute a small transaction tax on stock trades, and wipe out lobbyist-created special corporate subsidies...
  • 39. We have a budget deficit, but the fact is we also have a massive public investment deficit – in roads, sewers, schools, trains, renewable energy, and other basic parts of our communities. To be competitive, we need to rebuild the infrastructure that is vital to our economy. This will create jobs, help business compete, improve our communities and generate revenues to help pay down the budget deficit. Investment deficit Strongest investment messages: modernizing infrastructure Now I’m going to read you some things a leader is saying about government investment, the economy and deficits. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader? A recovery to the old economy isn’t possible or desirable. That economy was based on personal debt, the housing bubble, trade deficits, stagnant wages, and a growing gap between CEOs and the rich, and everyone else. We have to build an economy on a new foundation, by investing in education and training in 21 st century infrastructure, capturing a lead role in the new green industrial revolution, and balancing our trade so we make products and create jobs in America. New foundation
  • 40. When the economy crashed, banks and business and consumers held on for dear life – and only the government could get the economy moving, just as FDR had done in the Great Depression. And it is still true, with unemployment over 9 percent. We need to act now to put people to work and help those who have lost their jobs through no fault of their own. We need government investment in jobs, education, and infrastructure in the short-term, while being mindful of reducing the deficit over the long-term. FDR and the Great Depression Progressive taxes, historical context also earn majority positive feelings Now I’m going to read you some things a leader is saying about government investment, the economy and deficits. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader? Reducing the deficit is very important to our future economy and preserving critical public benefits for ordinary people, like teachers and police, Social Security and Medicare. We can reduce the deficit by cleaning up what got us in this mess. Restore the higher tax rates for those earning over 250 thousand dollars a year and for excessive CEO bonuses, institute a small transaction tax on stock trades, and wipe out the lobbyist-created special corporate interest subsidies. That is the right way for us. Progressive deficit reduction
  • 41. Now I’m going to read you some things a leader is saying about government investment, the economy and deficits. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader? FDR and the Great Depression Democrats energized by investment narrative Investment deficit New foundation Progressive deficit reduction
  • 42. Now I’m going to read you some things a leader is saying about deficits, government spending, and the economy. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader? China owns more of our debt than anyone and our finances risk being overextended. We need to aggressively pay down the debt by spending less on government programs across the board, even on popular programs such as Social Security. Note: See full statements text on the next two slides. Deficit narratives The budget deficit has ballooned in the last several years because of bailouts… and a large government stimulus program. If we do not begin to bring the deficit down by a large amount… we risk serious financial instability like in California and Greece. We should cut spending across the board except for the military. We should also sustain the Bush tax cuts and cut taxes on businesses. That will stimulate private business to create the new jobs that will generate the revenue to pay for the tax cuts. … The best way to revive the economy is to reduce government spending, cut taxes and leave the private sector to create jobs. Government should have as small a role as possible in our economy, so we need to spend less on programs to revive the economy.
  • 43. We cannot grow the economy by growing government. The best way to revive the economy is to reduce government spending, cut taxes and leave the private sector to create jobs. Government should have as small as role as possible in our economy, so we need to spend less on programs to revive the economy. Reduce government’s role We cannot afford more government giveaways to special interests. The budget deficit has ballooned in the last several years because of bailouts for banks and auto companies and a large government stimulus program. If we do not begin to bring the deficit down by a large amount quickly, we risk serious financial instability like in California and Greece. Blame bailouts Top deficit messages: reducing government role, blame bailouts Now I’m going to read you some things a leader is saying about government investment, the economy and deficits. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader?
  • 44. The exploding federal budget deficit is making the U.S. lag in this global economy. China owns more of our debt than anyone and our finances are at risk from being so overextended. We need to aggressively pay down our debt by spending less on government programs across the board, even on popular programs such as Social Security. Cut government programs We can’t afford growing federal deficits. So we should cut spending across the board except for the military. We should also sustain the Bush tax cuts and cut taxes on businesses. That will stimulate private business to create the new jobs that will generate the revenue to pay for the tax cuts. Tax cuts Tax cuts, across-the-board spending cuts earn lowest ratings Now I’m going to read you some things a leader is saying about government investment, the economy and deficits. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader?
  • 45. Now I’m going to read you some things a leader is saying about government investment, the economy and deficits. Please tell me if each of this leader’s statements makes you much more positive, somewhat more positive, a little more positive, no more positive, or more negative about this leader? Cut government programs Republican and independents more intense with spending frames Reduce government’s role Blame bailouts Tax cuts
  • 46. Greenberg Quinlan Rosner Page | Engaging on investment shifts support
  • 47. Voters shift toward investment as strategy for recovery +1 +9 First Statement: Reducing the deficit is important to our future, but even more important is new investment to foster new skills and industries. Second Statement: Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending. Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Initial Follow-up
  • 48. Democrats Independents Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Shift entirely driven by movement among Democrats Net Shift: +18 Net Shift: +3 Net Shift: 0 Republicans First Statement: Reducing the deficit is important to our future, but even more important is new investment to foster new skills and industries. Second Statement: Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending.
  • 49. But combined approach doesn’t gain after messaging +1 +10 Second Statement: Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending. Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Initial Follow-up First Statement: Investing to foster new skills and industries is so important to our future we must BOTH make key investments and reduce the deficit over time.
  • 50. Greenberg Quinlan Rosner Page | The politics of investment
  • 51. RAE Non-RAE Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. RAE favors investment in a modern economy of the 21 st century First Statement: We should be making investments vital to our future by spending on education and training, research and development, and a modern infrastructure for the 21 st century. Second Statement: We need to catch up with a changing world, but government spending is out of control and we need to reduce the deficit boldly so that America can compete in a very challenging 21 st century. +20 +14
  • 52. RAE Non-RAE Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. RAE favors investment in science, technology and renewable energy +12 First Statement: To get our country back on track, we must invest in education, science, technology, and in new industries like renewable energy that will create new jobs, while also working to reduce the federal deficit each year. Second Statement: To get our country back on track, we must cut the federal deficit by cutting spending and taxes so businesses can prosper and the private sector can start creating jobs. +20
  • 53. RAE Non-RAE Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. RAE split on investment versus bold spending cuts First Statement: Reducing the deficit is important to our future, but even more important is new investment to foster new skills and industries. Second Statement: Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending. +1 +16
  • 54. Battleground: Social Security and Medicare untouchable +42 +40 First Statement: The federal deficit is a big national problem but we should not make major spending cuts in Social Security and Medicare. Second Statement: The federal deficit is such a national problem that we have to cut spending broadly, including possible future cuts to Social Security and Medicare spending. Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. Total Vulnerable Dem. *Note: The ‘Vulnerable Dem’ sample is of voters from districts deemed ‘vulnerable’ in the congressional battleground that are held by Democratic incumbents.
  • 55. Battleground: Deficit priorities match likely voters Now I'd like to read you a list of proposals to help close the federal budget deficit. After I read each item, please tell me whether you FAVOR or OPPOSE that proposal. Let Bush tax cuts for those making over 250k expire Eliminate tax breaks and subsidies for corporations Create a tax on excessive Wall Street bank profits Lift Social Security payroll tax cap on incomes higher than 107k Eliminate tax breaks for corporations that outsource jobs Create half-cent tax on stock transactions Create carbon tax for utilities and manufacturing Increase Medicare age from 65 to 67 Create a 3 percent federal sales tax Raise retirement age for Social Security to 70 Eliminate Medicare and create 11k annual voucher
  • 56. Battleground: slight preference for spending cuts +9 Vulnerable Dem. * Note: The ‘Vulnerable Dem’ sample is of voters from districts deemed ‘vulnerable’ in the congressional battleground that are held by Democratic incumbents. Total +6 Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. First Statement: Reducing the deficit is important to our future, but even more important is new investment to foster new skills and industries. Second Statement: Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending.
  • 57. Battleground: bold cuts are preferred +10 Vulnerable Dem. * Note: The ‘Vulnerable Dem’ sample is of voters from districts deemed ‘vulnerable’ in the congressional battleground that are held by Democratic incumbents. Total +9 Now I’m going to read you some pairs of statements. After I read each pair, please tell me whether the FIRST statement or the SECOND statement comes closer to your own view, even if neither is exactly right. First Statement: Investing to foster new skills and industries is so important to our future we must BOTH make key investments and reduce the deficit over time. Second Statement: Reducing the deficit is so important to our future that we must proceed now to make bold cuts in spending.
  • 58. Greenberg Quinlan Rosner Page | www.greenbergresearch.com Washington, DC 10 G Street NE, Suite 500 Washington, DC 20002 Ph: +1 202 478 8300 Fax: +1 202 478 8301 London, UK 405 Carrington House, 6 Hertford Street London, UK W1J 7SU Ph: +44 (0) 207 499 5204 Fax: +44 (0) 207 499 5284 Buenos Aires, Argentina 25 de Mayo 611. Piso 4, Oficina 3 C1002ABM, Ciudad de Buenos Aires, Argentina Phone: +54 11 59175355

Notas del editor

  1. Bob new title: “ Support for Action:” replaced “ Thermometers”
  2. Bob new title: “Jobs and deficits: Progressive Priorities Clear” replaced “ Investment vs. deficit: starting point”
  3. Bob wants to cut this slide
  4. New slide from Bob
  5. New slide from Bob
  6. Bob new title: “ Deficit-investment combined over just spending cuts” replace “ But both deficit and investment over deficit and spending cuts”
  7. Bob moved from slide 8
  8. Bob moved from slide 9
  9. Bob new title: “ For economy: investment at parity with major cuts” replaced “ Investment with long-term deficit at parity with deficit position”
  10. Bob new title: “ Country on track: Investment equal to cutting spending and taxes” replaced “ Investment frame equal strength with deficit frame”
  11. Bob new title: “ On future: Investment equal to deficit reduction” Replaced “ Investment frame equal to spending frame”
  12. Bob: Lead with this slide in battleground section!!!! Do we have battleground on bush top end tax cuts/taxin g banks, or all priorities?
  13. New slide for Bob Do we have battleground on bush top end tax cuts/taxin g banks, or all priorities?