Covers the whole cycle from career planning, to applying and preparing for the interview using LinkedIn

1. Agenda LinkedIn network overview in two slides 25 Ways to use LinkedIn to get a (better) job Plan your career Learn about companies, skills, etc. Do your research Find those all-important inside connections Quickly filter down to make your target list Let your network help you Getting lucky . . . with LinkedIn Ways to go outbound Prep for the interview Your questions -- your searches

5. Members who fill in their employment history are 12 times more likely to their profile viewed

7. Do Your Research Learn about interesting/required skills Find trends and related skills, companies, jobs, etc. Find local companies where employees are talking about these skills See which of your friends know people who are hiring Search by desired salary In particular, check student jobs Relevant jobs are often also listed in groups Most people end up getting their job through a connection Give yourself some latitude in the job titles you are looking for and focus on what is available in your second degree Find relevant companies where your contacts know people You can filter companies by size, industry and location Be sure to offer something of value when requesting an introduction They may just create a job for you

8. Leverage the Network You Already Have Be connected to your work network Check to see which contacts are on LinkedIn Check for classmates & former work colleagues People You May Know & friends of friends Stay top of mind among your LinkedIn connections Share news/resource/quote, like/comment updates of contacts Update position descriptions, summary, skills, etc. Give/get recommendations Ask/answer questions, create/comment on a poll Join groups, start/participate in discussions (esp. in open groups) Stay in touch via email – create lists by tagging connections For fun: analyze your network Identify your “groups” See who connects or infiltrates another group

9. Let Opportunity Find (and Contact) You Be found by recruiters and hiring managers Use the resume importer to start Include keywords recruiters or hiring managers are searching for Search for those keywords and learn from who comes up on top Create profile in multiple languages Get headline, connections, groups and photo right to convert appearance in search results to profile views (also industry/location) To convert profile views into opportunities, include recommendations, skills, languages, certifications, patents, publications, etc. Use recommendations so people pick you from the results Request recommendations from people you have worked with Or just give them a recommendation, and they may return the favor Recommendations from managers are ideal

10. Bling Out Your Profile Generate your resume from your profile Show your expertise Answer some questions to highlight your expertise If the person asking the question selects your answer as best, you get a module on your profile showcasing your areas of expertise Fortify your profile with applications Add presentations you have given, PDFs of your work, videos, books you are reading, latest tweets/blog posts, trips, events, etc. Put your best foot forward in search engines Your LinkedIn profile will often be the first results Put your who name into the vanity URL of your public profile Add more info to your public profile

11. Do the Full-Court Press Target hiring managers with an ad You can target specifc companies and titles You can also target location, function, seniority, company size, etc. Easy to test different ad variations You can set it up that you only pay when they click Consider an upgrade Move to top of list as featured applicant & display job seeker badge Make it easy for anyone to contact you See more people who visited your profile and more information about people outside of your network Save profiles, add notes and organize people to contact into folders 10

12. Use Your Connections Anywhere Check who viewed your profile Even if not always see exact person, easy to match up with places where you applied See if your profile is coming up for the right kinds of people searching on LinkedIn Visit the profiles of recruiters and hiring managers Be sure to turn on your name and headline in the visibility setting, so they can see your profile and contact you if interested Find inside connections on Simply Hired Like on LinkedIn, but for jobs not listed on LinkedIn Can also leverage Facebook contacts Find inside connections on HotJobs, Monster, Craigslist, etc. Brings the power of your network to jobs listed on job boards

13. Know More than Employees about their Company Check LinkedIn company pages (example Evernote) See which companies and univesities company hires from See how employees break down by work experience, degrees, function, location, etc. See headcount growth (by department) Check out product and career pages (example LinkedIn) Follow companies to easily stay up to date with new job listings, new hires, company updates, etc. See for which companies employees are leaving (example Facebook) See related companies and employees who left the company To maximize chances of current or former employee talking with you, approach via common connection Remember: the more of your work contacts you are connected to, the more insiders will be just an introduction away

14. Prepare to Turn Down Offers Prepare for the interview See what people are saying about the company via Company Buzz Check who at company looked at your profile Browse profiles of interviewers Even if just get one name, can check out related profiles See what employees are talking about (example Google) Don’t forget to look up and contact who used to have this job and no longer works at the company Research your future boss Talk to people who have worked for you future boss If are premium member, use reference search

15. 40 Links To a (Better) Job http://www.linkedin.com/careerexplorer http://www.linkedin.com/search http://www.linkedin.com/groupsDirectory?recommendations= http://www.linkedin.com/groupsDirectory http://www.linkedin.com/skills/ http://www.linkedin.com/signal/ http://www.linkedin.com/jobs?search= http://www.linkedin.com/studentjobs http://www.linkedin.com/csearch/results https://www.linkedin.com/fetch/importAndInvite http://www.linkedin.com/edurec?display= http://www.linkedin.com/reconnect?displayCategories= http://www.linkedin.com/pymk-results http://www.linkedin.com/profile/connections?id=1210 http://www.linkedin.com/home http://www.linkedin.com/bookmarklet http://polls.linkedin.com http://www.linkedin.com/connections http://www.linkedin.com/profile/edit http://swarm.linkedinlabs.com/

16. Who Knew LinkedIn Had All this Stuff??? http://www.linkedin.com/profile/edit-profile-in-another-language http://www.linkedin.com/references http://resume.linkedinlabs.com/ http://www.linkedin.com/searchAnswers http://www.linkedin.com/static?key=application_directory http://www.linkedin.com/profile/public-profile-settings https://www.linkedin.com/settings/?tab=profile&modal=nsettings-wvmp-visibility https://www.linkedin.com/ads/ http://www.linkedin.com/jobseeker http://www.linkedin.com/wvmx/profile http://www.simplyhired.com/a/jobs/list/q-google/fcn-Google http://www.linkedin.com/static?key=jobsinsider_download http://www.linkedin.com/company/evernote http://www.linkedin.com/company/facebook/statistics http://buzz.linkedin.com http://www.linkedin.com/profile/view http://www.linkedin.com/rs http://inmaps.linkedinlabs.com/ http://www.linkedin.com/outlook http://www.linkedin.com/mobile