Presentation on my final thesis work for my MBA award

1. THE MARKETING OF DISTRICT ASSEMBLIES AS ATTRACTIVE LOCATIONS FOR TOURISTS AND BUSINESSES , THE CASE OF EJISU-JUABEN MUNICIPAL ASSEMBLY IN ASHANTI REGION A presentation by Owusu Yeboah Kofi. BA (POL. SCIENCE WITH PHILOSOPHY FOR THE AWARD OF MBA IN MARKETING 2010 Department of Marketing AND CORPORATE STRATEGY

3. Research objectives

4. Research questions

5. Justification

6. Methodology

7. Key findings

8. Conclusion

9. Suggestion of key findings

11. Objectives of the study To identify the marketing practices of Ejisu-Juaben Municipal (EJM) assembly as a local government organisation. To evaluate the marketing practices of EJM with respect to tourism attraction. To evaluate the marketing practices of EJM with respect to business attraction. To Make appropriate recommendation on how to improve on the marketing practices of Ejisu-Juaben municipal assembly

12. Research questions What are the Marketing practices of Ejisu-Juaben municipal assembly? How does Ejisu-Juaben Municipal assembly market itself in order to attract tourists? How does Ejisu-Juaben Municipal assembly market itself in order to attract businesses?

14. The report will serve as a base for academicians who want to conduct studies into place marketing in similar fields.

15. The study will serve as input for policy formulation especially by government to regulate District Assemblies.

17. SUMMARY OF LITERATURE (CONT). In attracting tourists to places such as municipalities, (Gidlund and Issraelsson (2009) marketers must consider the: levels of marketing activities; non-marketing; inexpert marketing; implicit marketing; and sophisticated marketing. tools for communicating tourism image; slogans, themes and positions; visual symbols; and events and deeds. images of tourism destination; tourism marketing collaboration; and tourism area life cycle discovery, launch, stagnation, and decline.

18. Gidlund and Issraelsson (2009) mentioned that in attracting businesses to municipalities marketers must also consider: levels of marketing activities; tools for communicating a place image; slogans, themes and positions; visual symbols; and events and deeds. business climate test; vibrant community must pass 6 out of the 10 questions (Kotler 1999) and the four important factors in attracting businesses: modern infrastructure; quality of life; proximity to universities; and cooperation between levels of government. Isley and McCurren (2009) added the four major essential characteristics that a vibrant entrepreneurial community must have: entrepreneurial culture; business capital; Business climate; and talent and know how

20. The population-- all staff (excluding casual workers but including both senior and junior workers) of EJM assembly administration office.

21. The population size- 200.

22. A sample size- 150(survey), and interview with NBSSI and cultural officers.

24. Research instrument used was questionnaire , and interview, and personal observation.

25. In terms of analysis, simple percentages and averages were used. In the qualitative analysis content analysis was used.

28. The municipality was operating on the non-marketing level of the Jones et.al (2008) levels of tourism marketing activities. The municipality could be placed on different image clusters even though it was skewed towards the history, heritage, and culture cluster. However, the municipality has not been deliberately built around this cluster.

30. The municipality does not have a good entrepreneurial climate with respect to Kotler et.al (1999) business climate test. The municipality scored moderate on Greenberg (1996) four important factors for attracting businesses. The municipality did not also scored high marks on Isley and McCurren (2009) essentials of a vibrant entrepreneur community.

31. Conclusion. The researcher concludes that, this work has validated the work of Kotler et al. (1999) that, Municipalities, historically have focused on investing in economic development for their municipalities rather than marketing designated to attract people and businesses to the municipalities (Gidlund and Issraelsson 2009).

32. Suggestions for future research The cost-benefit of marketing District assemblies in Ghana The impact of place marketing on residents of District assemblies.

34. Improving on the tourism marketing practices.