Pulpy Orange

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[object Object],[object Object],[object Object],[object Object],[object Object],Company Information

Total Fruit Juice Market 1200 crores Fruit Juice Market 480crores Packaged Juice Market 720crores Unpackaged Juice Market 85% Mango Base 15% Other Fruits

Distribution of Packaged Juice Market 480 Crores Market 50 Million Cases 40% 24% 12% 4% 20%

Product Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why this Product? ,[object Object],[object Object],[object Object],[object Object],Reason for Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],Fruit Drinks Soft Drinks

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reason for Launch

Product Launch In Phased Manner Uttar Pradesh 31 st Aug Delhi,Mumbai 3 rd Sep Punjab,Haryana, Himachal Pradesh 4 th June Bangalore,Chennai 9 th March Hyderabad 19 th Feb

Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object]

Operations :- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Wada - Maharshtra Dasana – Uttar Pradesh Bareilly – Uttar Pradesh Chitoor – Andhra Pradesh

Distribution Sales Hub (Depot) Distributors Direct Channel Retailers Consumers Manufacturing Unit

Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pros ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cons ,[object Object],[object Object],[object Object],[object Object],[object Object]

Expansion :- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Economic Logic ,[object Object],[object Object],[object Object],1350 Cr 2007 1650 Cr 2008 ,[object Object],2006

Economic Logic ,[object Object],[object Object],[object Object],[object Object]

Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Sincere Thanks to….

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Pulpy Orange

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