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Pulpy Orange

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Pulpy Orange 18 months after launch

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Company Information
Brands of
Total Fruit Juice Market 1200 crores Fruit Juice Market 480crores Packaged Juice Market 720crores Unpackaged Juice Market 85% Mango Base 15% Other Fruits
Distribution of Packaged Juice Market 480 Crores Market 50 Million Cases 40% 24% 12% 4% 20%
Product Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why this Product? ,[object Object],[object Object],[object Object],[object Object],Reason for Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],Fruit Drinks Soft Drinks
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reason for Launch
Product Launch In Phased Manner Uttar Pradesh 31 st Aug Delhi,Mumbai 3 rd Sep Punjab,Haryana, Himachal Pradesh 4 th June Bangalore,Chennai 9 th March Hyderabad 19 th Feb
Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
Operations :- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Wada - Maharshtra Dasana – Uttar Pradesh Bareilly – Uttar Pradesh Chitoor – Andhra Pradesh
Distribution Sales Hub (Depot) Distributors Direct Channel Retailers Consumers Manufacturing Unit
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Report
69% 11% 8% 12%
Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pros ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cons ,[object Object],[object Object],[object Object],[object Object],[object Object]
Expansion :- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economic Logic ,[object Object],[object Object],[object Object],1350 Cr 2007 1650 Cr 2008 ,[object Object],2006
Economic Logic ,[object Object],[object Object],[object Object],[object Object]
Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Sincere Thanks to….
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU

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Pulpy Orange

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  • 4. Total Fruit Juice Market 1200 crores Fruit Juice Market 480crores Packaged Juice Market 720crores Unpackaged Juice Market 85% Mango Base 15% Other Fruits
  • 5. Distribution of Packaged Juice Market 480 Crores Market 50 Million Cases 40% 24% 12% 4% 20%
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  • 9. Product Launch In Phased Manner Uttar Pradesh 31 st Aug Delhi,Mumbai 3 rd Sep Punjab,Haryana, Himachal Pradesh 4 th June Bangalore,Chennai 9 th March Hyderabad 19 th Feb
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  • 13. Distribution Sales Hub (Depot) Distributors Direct Channel Retailers Consumers Manufacturing Unit
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  • 16. 69% 11% 8% 12%
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