3. Ministry Marketing Solutions Inc., founded in 2000, is an online branding and social media PR agency that provides services for best-selling authors, nonprofit organizations and entrepreneurs. Founder, Pam Perry, who won a national contest as the Savviest in the Social Media in 2010, was featured in an article on social media in BlackEnterprise.com and is one Detroit’s top 100 Tweeters. She is a “social media evangelist” determined to convert others into “believers” in blogging, podcasting, tweeting and online branding. “I wanted to let you know I’ll be a Guest Expert on the Tyra Banks Show on Monday! Thanks to you! I’m on your mailing list, so I’m able to take part in all of the teleconferences you promote and I’ve learned soooo much! And as a 25 year old mediocre Author/Motivational Speaker I’ve been able to tell my story on Oprah and be a Guest Expert on Tyra within a month of one another. Thanks!!!” Tony A. Gaskins Jr.
4. What are the goals of this teleseminar? Learn what it takes to build your brand online How to use amp up your traditional PR tactics in social media Learn the “law of attraction” to attract clients, buyers, media and more…. d) Learn how to get more of the three “F”s* *friends, follower & fans
18. How do you do get started with limited technical knowledge & minimal PR Expertise? 1.Understand your brand 2. What do you want to be “known” as? 3. Who do you want to attract? Your target? 4. How do you want to position yourself in this target?
37. Saw Facebook update from reporter writing feature story on client’s competitor. Quickly contacted and offered additional sources; secured an interview for client that day. Client was prominently included in story they would have otherwise been left out of. USA Today Email Professionals Help Get the Word Out By, Jefferson Graham Other examples from MMS Email marketing campaigns: Ty Adams (700 Club & secured national book contract with Time Warner) Monique Robinson (Life Today and James Robison) Bellandra Foster (CBN News) ROI: Media Coverage
38. Create a professional fan page or group Keep updates consistent Cross-post content (blog, video, URLs, etc.) Ask friends, partners, customers to join Be smart – it is not an open invitation to pitch media What Now?
54. Create Linkedin account or become more active Complete your profile Use the status feature Join interesting/valuable groups Monitor updates/group updates Be the expert – post/respond/share in Answers What Now?
59. Twitter Super Stars: thought leadership listening/responding (comcastcares) adding value/sharing information building personal brand Now, let’s head over to www.twitter.com/pamperry
78. Top 5 reasons others might not follow you – it’s nothing personal You don’t have a bio or picture You don’t have any updates You have a lot of updates but are just talking to yourself You are following 2000 people and only 50 are following you All talk; no conversation
79. This is where it all starts – the blog is your springboard to Brand online…. You must: write, comment, engage, learn & share!
80. Let’s look at some blogs www.MinistryMarketingSolutionsblog.com
98. Watch for follow up commentsSo, in 2010 hit the ground running~ I have a special offer to you who showed up! What Now?
99. Final Thoughts Cut throw the clutter – deliver content. Know the keywords Follow the leaders Comment on Blogs Buy a book a month – see the “recommended reading” list and plan to READ. You will get the Social Media handbook and will have all the tools, tips and techniques I use daily. This workbook will act as your blueprint to know who do everything we talked about. Obviously, can’t go over everything as detail as I like during this teleseminar but I wanted to give something to get you up and running in 2010.
100. Promote & Defend Your Brand So, you ask “where do you start, again?” Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.:Del.icio.usFacebookFriendFeedLinkedInSlideShareStumble UponTwitterTechnorati (“claim” your blog at minimum)YouTube (along with other video distribution platforms: Vimeo, Viddler, Yahoo video, etc.)DocStocScribd Second Tier – Set up branded profiles and use as warranted:Flickrwww.Ning.com www.chocolatepagesnetwork.com www.ezinearticles.com www.myspace.com www.blogtalkradio.com www.plaxo.com www.digg.com It’s about building a list of friends, followers and fans……
101. Have Fun!Engage The Media, Attract them as “friends” Be Genuine! Be a giver! Quick “take away tools” to do today! Use these secrets! Eventbrite.com Set up your Google profile (get on first page of google) Amazon.com - post reviews www.search.twitter.com find people with a problem…and give them a solution. Engage them first! Craigslist.com – post links Mikago.com – screen share now Freewebsite tool: http://bit.ly/websitesforfree www.pamperry.aweber.com Twitter: @pamperrypr Specializing in Online PR Campaigns