1. Brand Proposal Presentation Team “Awesome” (aka Sam Dungan, Liz Miller, Brittany Hefner, and James Yuh )

2. 3 Proposed Brands Lomography Polaroid Tyler State Park

4. In 2001, the Polaroid Corporation underwent bankruptcy due to the increased usage of the digital camera amongst consumers

5. Polaroid Corp. was also responsible for the ever-so popular polarized sunglasses that were also out on the market (these were the first real buzz Polaroid ever had, before the instant camera)

6. In 1986, Polaroid beat out Kodak over the instant camera patent war (Kodak ended up leaving the business of instant cameras)

7. In the 1990s, Polaroid was involved in corporate sponsorship for NASCAR and are currently sponsoring Juan Pablo Montoya

8. located just outside of Newtown

9. numerous picnic areas, water sports, equestrian, walking and bicycling trails and more

10. originally part of the Tyler estate

11. 1,711 acres

12. Neshaminy Creek meanders through the park, dividing the land into several interesting sections

14. LOMO PLC of Saint Petersburg Russia – 35MM LC-A Compact Automat

15. 1991 – Lomography discovers LC-A and becomes sole distributor outside Soviet

16. Casual snap shot photography – over-saturated colors, blurring, fisheye – “don’t think, just shoot”

18. Gaga will not only help the brand sell cameras, but it is announced that she will be the company’s creative director which will help Polaroid mix “the old” with “the new” technology & fashion

19. Polaroid is wanting to become “New, new new” on every approach and sense of the word. Repositioning and redefining for today’s culture.

20. Tyler is a well known park, if you are from Philadelphia/Bucks County

21. There is no direct website for the park. You can find information on it either through Bucks County’s website or the DCNR

22. Although more people are catching on to Tyler, no one really knows anything about it, more or less, if there are any upcoming events and attractions

23. Does not produce high end or digital cameras like Polaroid or Nikon

24. Global Community – creative and experimental photography

25. Art Form/Brand – “Lomographers”

26. 10 Golden Rules1.Take your camera everywhere you go 2. Use it any time – day and night 3. Lomography is not an interference in your life, but part of it 4. Try the shot from the hip 5. Approach the objects of your lomographic desire as close as possible 6. Don’t think (william firebrace) 7. Be fast 8. You don’t have to know beforehand what you captured on film 9. Afterwards either 10. Don’t worry about any rules

28. On a visual note: Old Polaroid photos could’ve been incorporated with newer photography from newer models to represent the verging of the two concepts

29. Reduce the amount of products shown on the homepage and increase the awareness of Lady Gaga’s new position within the company (will create more appeal and interest instead of thinking of solely purchasing a camera)

30. Not many know of this merger within the company and with having such a huge celebrity within your company, it needs to emphasized a great deal – there are no advertisements or anything displaying this information

31. Tyler offers so much land for all kinds of activities, but doesn’t utilize to gain more recognition

32. No website, no real brand

33. Could benefit extremely from social media/ interactive

34. Barely has any presence online

35. Losing traffic to other local fun spots:

36. New hope/ Peddler’s Village

37. Lake Nockamixon

38. Washington Crossing Historic Park

39. Wineries

40. Twitter, Facebook, Online Community, Newsletter, Online Magazine – but no traditional advertising.

41. Strong brand identity and recognizable style, but name not as recognized.

42. Digital?

43. US classes and tutorials

45. There is a vast number of brands that are producing newer electronics/cameras and have been aware of what the consumer wants more so than Polaroid

46. Competitors have kept up with the curve, Polaroid has stayed within the shadows

47. There is no real marketing strategy with Polaroid at this moment, other than blending the old with the new

48. Polaroid’s name has disappeared into the background (have you heard of any products advertised by them lately? I didn’t think so)

49. Mainly is losing a lot of traffic and recognition from other local fun spots

50. With winter approaching, not as many people will be walking through the park

51. Will be losing a lot of activities due to cold weather

52. Will be gaining a lot of activities, but no one really knows the park offers them

53. No public transportation

54. No signs around the area letting you know the park is there

55. Local fun spots have websites and brands that they promote taking away from Tyler

56. Film cameras are being taken over by digital cameras and are becoming less and less common.

57. Lomography is a fairly unknown brand with a very specific group of people who use their products.

58. Digital cameras are becoming more advanced with every new model that comes out causing people to just not want to use old-fashioned film.

60. Wineries- Bucks County has some excellent vineyards. Most of them offer wine tasting and tours

61. New Hope- hundreds of boutique shops, restaurants and cafes

62. Doylestown- bookstores, antique shops, great restaurants and cafes.

63. Museums- The Mercer Museum, Fonthill, The Grundy Mansion and Washington Crossing Historic Park

64. River Road- scenic, rural beauty.

65. Digital Cameras: Kodak, Nikon, Olympus, Canon

66. Film cameras are becoming less common to have and digital cameras are taking over the market.

67. Digital cameras now have the options to do all of the effects that Lomography does, ex. fisheye, colorsplash, pinhole

69. Bucksviews.com is also really outdated

70. Offline: Very well known if you are from the area

71. Difficult to find by nearby signs

72. Online: Layout is pleasing to look at and somewhat easy to navigate. However it is simple and somewhat boring.

73. Can purchase cameras, films, and accessories online, but as a first time user can be very confusing.

74. Has user pictures that were submitted separated by country

75. Has helpful tips for users

76. Offline: Have never seen an advertisement for Lomography products.

78. Update the website; More visual appeal, more use of older/newer photography through Polaroid cameras to allow the brand to really express what they represent

79. GAGA, GAGA, GAGA! I can’t stress it enough (as said before) She is one of the biggest pop stars of our time; To have her as a creative director of the company is a big deal. It can bring in all kind of business opportunity and turn around the camera industry as a whole

80. Get rid of some of the products shown on the homepage, needs to be more about welcoming the customer then throwing products at their faces

81. Create website and begin building brand recognition

82. Install street signs to help interest people that have never been / help them find the place

83. Advertise what the park has to offer to increase awareness and uniqueness

84. During all the seasons listing fun things you can do if you visit

85. It’s a beautiful park! Need to spread this word and people will be sold!

86. Add a social networking aspect to their website

87. Users can upload their pictures to their own page

88. There can be discussion boards about how to achieve different effects and different questions they might have.

89. Users can become friends with people whose work they like.

90. So many other possibilities

91. Make the products page more user friendly. It’s difficult for new users to understand what product is under what category.