5. CONFIDENTIAL
2nd Largest
Driver of Social
Commerce Traffic
HIGH QUALITY SOCIAL
TRAFFIC THAT CONVERTS
BETTER THAN ANYONE ELSE
5
0.7
0.9
1.0
1.6
5%15%20%60%$93K$2.1M$6.3M$10.7M
TOTAL SALES
FROM SOCIAL SESSIONS
AVERAGE SHARE
OF TRAFFIC
SALES TO TRAFFIC RATIO
$383 $58
$92
$199
SOURCE: RICH RELEVANCE 2013
AVERAGE ORDER
VALUE PER SESSION
10. Delight à Funding Growth
I heard about you 3 times recently:
1) My assistant loves your site and
mentioned you at work
2) My best friend (CEO of a major
fashion brand) is an advertiser
and mentioned you at dinner
3) My old colleague (exec at an
investment bank) mentioned you
at a conference we were at
“
12. CONFIDENTIAL 12
3 Principles for Delighted Communities
LEARN: LEARN FROM COMMUNITY FEEDBACK
LOVE: SHOW THE COMMUNITY MUCH YOU CARE
LIVE: COMMUNITY STARTS FROM WITHIN
20. CONFIDENTIAL
Write good launch announcements that explain why
ANTICIPATE CHANGE AVERSION
20
Today, we’re excited to share a new version of
the Polyvore iPhone app that makes it easier,
faster and more fun to find and browse what
you love. Here are some of the things we’ve
changed:
Simpler, cleaner design. Mobile apps are best
when they’re simple! We got feedback that
horizontal scrolling was confusing, so we
changed the Feed to scroll vertically. Based on
feedback from our many beta testers, we
found that this is much easier and faster to
use. While we were at it, we took the time to
make our design feel more streamlined and
modern..
30. CONFIDENTIAL
Help your community achieve their dreams & aspirations
USE YOUR PERSONAL NETWORK AND COMPANY CONNECTIONS TO MAKE IT HAPPEN
30
31. CONFIDENTIAL 31
3 Principles for Delighted Communities
LEARN: LEARN FROM COMMUNITY FEEDBACK
LOVE: SHOW THE COMMUNITY MUCH YOU CARE
LIVE: COMMUNITY STARTS FROM WITHIN
32. CONFIDENTIAL
Delight à Word of Mouth à Growth
As long as I have been a member of Polyvore,
the team has always been attentive and kept
the community their number one priority. I
always assumed that as Polyvore grew, the
genuine concern for the users' satisfaction
would take a backseat to other company
goals. Fortunately, I was very wrong! I am
continually amazed at how much of a family
atmosphere Polyvore is able to create all
across the world! I am so thankful to be part
of this community and I sing praises for
Polyvore every chance I get!
32
“