Future Proof Search - Episode #2 - hosted by Patrick Wagner from http://www.patrickwagner.com will cover Google Webmaster Tools 2014. Find out how to use this free service provided to webmaster from Google. This a direct look under the hood of Google Search Engine, if you want to rank you need to have Google Webmaster Tools setup for your domain(s).

1. FUTURE PROOF SEARCH
Episode #2 – Google Webmaster Tools 2014
hosted by: Patrick Wagner
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2. EPISODE #2
GOOGLE WEBMASTER TOOLS 2014
Blog, Infographic, Presentation & Video published on January 13, 2014
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3. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
What is Google Webmaster Tools?
• It is a no-charge web service by Google for webmasters.
• It allows webmasters to check indexing status and optimize
visibility of their websites.
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4. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Add your Site & Verify your Control of It
Go to http://google.com/webmaster/tools/
• Add your Site & Add the Verification Tag to your Website
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5. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Search Appearance > Structured Data
•Confirm your Structure
Data (Schema.org)
•Used in Rich Snippets
& Knowledge Graph
Results
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6. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Search Appearance > Data Highlighter
Now there’s a new alternative to webmaster
markup for helping Google understand your site’s data.
With Data Highlighter, you simply "tag" each data field
with your mouse.
Then Google can present your data more attractively,
and in new ways, in search results.
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7. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Search Appearance > HTML Improvements
HTML Improvements direct from Google.
Address them as they appear to avoid indexing issue
with Google.
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8. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Search Appearance > Sitelinks
Control the Sitelinks that appear below your Site in
Search Results.
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9. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Search Traffic > Search Queries
See what Search Queries are bringing you traffic, the #
of impressions your pages are getting in Search
results. See the # of clicks those impression gave you.
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10. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Search Traffic > Search Queries
Use Top queries & Top
pages tabs for more
details.
Filter traffic to see
what comes from
Image, Mobile or Web
and filter by Locations.
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11. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Search Traffic > Links to Your Site
Track back links to your site
and find website with
negative links to you.
* Use the DisAvow Tool to
remove domains or specific
URLs from Google
Webmaster Tools
https://www.google.com/webmasters/tools/disavow-links-main
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12. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Search Traffic > Internal Links
This Internal Links site audit provide you with insight
into your website internal links for your web pages.
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13. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Search Traffic > Manual Actions
This area will be blank if there is no manual action
against your website.
This is used by Google’s Webspam team to punish
those who don’t follow Google’s Website Guidelines.
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14. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Google Index > Index Status
Monitor the number of
indexed pages you have in
Google Search results.
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15. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Google Index > Content Keywords
See what content keywords and their significance in the
eyes of Google. If these don’t make sense you need to
adjust your content keywords.
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16. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Google Index > Remove URLs
Request removal of URLs from Google's search results,
this also works for removal request of your images from
Google’s Image Search.
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17. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Crawl > Crawl Errors
Track Site Errors &
URL Errors.
Anything Identified
here is definitely
worth correcting.
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18. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Crawl > Crawl Stats
• See how many pages Google is
crawling per day, and the time it
is taking Google to crawl them.
• Make sure your Time Spent
Downloading Page is trending
down and not up.
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19. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Crawl > Fetch as Google (aka. Googlebot)
Send Googlebot to any new pages to be indexed or test
on existing page to see what if any errors Googlebot is
encountering while attempting to crawl & index your site.
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20. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Crawl > Blocked URLs
If your site has content you don't want Google or other
search engines to access, use a robots.txt file to specify
how search engines should crawl your site's content.
Check to see that your robots.txt is working as expected.
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21. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Crawl > Sitemaps
Submit your
Sitemap & Track
those results.
See how many of
your web pages –
Submitted vs.
Indexed by Google.
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22. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Crawl > URL Parameters
Help Google crawl your site more efficiently by indicating
how we should handle parameters in your URLs.
A great way to work around dynamic pages & URLs on
your website.
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23. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Security Issues
We haven't detected any security issues on your site. If
you need more information on security issues related
to your site, please review our resources for hacked
sites.
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24. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Other Resources
We haven't detected any security issues on your site. If
you need more information on security issues related
to your site, please review our resources for hacked
sites.
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25. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Labs > Author stats
- Rich Snippets
- Authorship Growth
- G+ linked to site
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26. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Labs > Instant Previews
- Rich Snippets
- Authorship Growth
- G+ linked to site
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27. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Site Dashboard
• Watch for Alerts, or
Important Message & News
• Review:
• Crawl Errors
• Crawl Stats
• Sitemap
• DNS Errors
• Site Access Issues
• Robots.txt Issues
• URL Errors
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28. GOOGLE WEBMASTER TOOLS 2014 – EPISODE #2
Next Steps for using Google Webmaster Tools
• Watch for Alerts, or Important Message & News
• Review your Crawl Errors
• Review Impressions & Click stats (low click-thru rate might mean it’s time to adjust the
page title & description for that page)
• Submit your Sitemap & see how many URLs you’ve submitted and how many Google has
indexed.
• Remove Pages or Images from Google Search results
• Fetch as Googlebot to index new pages & test existing ones to see how Google is seeing
them.
• Author Stats for your G+ Authorship – if you haven’t started this yet, you need to in 2014.
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29. FUTURE PROOF SEARCH
Episode #2 – Google Webmaster Tools 2014
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