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Green Team Best Practices
- 2. Arming Brand Ambassadors
Employees are a company’s most important
resource – and they’re hungry to get involved!
Educated, eco-minded employees foster creativity
and drive progress. Harness their grassroots
ingenuity and passion to integrate sustainable
innovation across your business.
Internal programs should be customized for each
company’s unique culture, mission and values.
© 2010 Paydirt, LLC 2
- 3. From Facilities to Operations
• It’s important to move beyond “green buildings”
to evaluate how employees operate within a
building.
• Employees are on the front-lines of the business
and should be engaged in defining those new
sustainable operational practices.
• Green Teams are the perfect entity for
identifying, vetting and implementing those
opportunities.
© 2010 Paydirt, LLC 3
- 4. Common Green Team Obstacles
• Grassroots efforts don’t align with
corporate sustainability vision and
objectives
• Team lacks direction or commitment
• Team members’ managers are not
supportive
© 2010 Paydirt, LLC 4
- 5. Common Green Team Obstacles
• Inadequate policies, tools and resources
• No clear process for vetting proposals
• Team lacks specialized sustainability
expertise
© 2010 Paydirt, LLC 5
- 6. Best Practices: Green Teams
Leadership should clearly communicate both its
support and objectives for the Green Team
Team responsibilities and commitment level must
be understood by team members and their
managers
A well-defined scope, decision making framework
and approval process can streamline progress
© 2010 Paydirt, LLC 6
- 7. Best Practices: Green Teams
Teams can learn by looking at typical business
impacts and then move on to assessing company-
specific operations and processes
Ongoing education is critical to success
Incentivize participation
Reward progress
© 2010 Paydirt, LLC 7
- 8. Best Practices: Employee Engagement
Design broader employee engagement efforts
to fuel the company’s overall sustainability and
business objectives
Take a “top-down, bottom-up and sideways”
approach to internal communications
Provide education and tools on-demand
© 2010 Paydirt, LLC 8
- 9. Best Practices: Employee Engagement
Cultivate an ongoing dialogue
Supplement education with fun and
inspiration
Establish benchmarks, metrics and
accountability
Integrate campaign with overall brand,
mission and culture
© 2010 Paydirt, LLC 9