Presentation summarizing strategies to engage "rock star" employees of all ages.

1. Using Sustainability to Build a
Generational Bridge
www.thinkpaydirt.com

2. “The Band” -
Paydirt helps clients build practical
sustainability strategies that deliver
maximum benefit to both the environment
and their bottom line
Core Services:
• Strategy Development
• Environmental Assessment
• Program Design and Implementation
• Strategic Communications

3. Our Typical “Gigs”
Sample engagements include:
• Environmental assessment of business operations and
facilities
• Life cycle assessment of products or services
• Greenhouse gas emission audit
• Performance measurement strategy and implementation
• Corporate Social Responsibility (CSR) reporting
• Internal and external communications strategy
• Employee engagement and mobilization

4. Sustainability as
Rock Star Cause?
Green groupies
include celebrities,
musicians, actors,
professional athletes

5. Sustainability as
Rock Star Cause?
Generations X and Y are passionate green
advocates
Baby Boomers return to activist roots
Traditionalists value and practice ethics of
conservation and restraint

6. The First Hurdle:
Defining Sustainability

7. The Rock Star Definition
People, Planet and Profit
The Quadruple Bottom Line
The “Woodstock” Definition:
• Meeting the needs of the present without
compromising the needs of the future

8. The Second Hurdle:
Making the Business Case

9. Sustainability as Strategic
Imperative
Percentage of U.S. CEOs that believe that
sustainability is “vital” to profitability:
70 percent
Percentage of European business leaders that
believe that responsible business practices
allow companies to invigorate creativity and
learn about the marketplace:
80 percent

10. Driving Change
Cost and efficiency
Regulation and compliance
Supply chain, investor and
consumer pressure
Competitive advantage
Talent recruitment and retention
© 2009 Paydirt, LLC 10

11. The “X Factor”
Quantitative v. qualitative
Brand equity
Morale
Percentage of Gen Y that say it’s very important to
work at a green-conscious company:
81%

12. The Third Hurdle:
“On the Road”

13. Planning the “Tour”
Culture
Products &
Services
Process
Incremental
© 2009 Paydirt, LLC 13

14. Engage your Biggest Fans
Employees are key
stakeholders in any CSR
program
Sustainability programs fail
without their understanding and
buy-in

15. Engage your Biggest Fans
High performing CSR organizations
integrate and foster a culture of triple
bottom line sustainability throughout their
operations
Opportunity for cross-disciplinary and
intergenerational team-building
Reward and incentivize sustainable
decisions

16. Igniting the Internal “Buzz”
Build excitement and
morale through:
• Conservation programs
• Active environmental
improvement
• Issue support and advocacy
• Green events
• Corporate innovation
© 2009 Paydirt, LLC 16

17. Marketing your Green Gig
Consider all stakeholder
interests
Avoid greenwashing AND
greenmuting
Emphasize authenticity,
transparency and
measurable results
© 2009 Paydirt, LLC 17

18. Going for Platinum
Align with brand, mission
and goals
Improve company-wide
sustainability
Celebrate success
Strive for ongoing
improvement
© 2009 Paydirt, LLC 18

19. For More Information
Contact Eliza Clark at
eclark@thinkpaydirt.com or 612.385.3710