Using sustainability to build a generational bridge
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Presentation summarizing strategies to engage "rock star" employees of all ages.
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Using sustainability to build a generational bridge
- 1. Using Sustainability to Build a Generational Bridge www.thinkpaydirt.com
- 2. “The Band” - Paydirt helps clients build practical sustainability strategies that deliver maximum benefit to both the environment and their bottom line Core Services: • Strategy Development • Environmental Assessment • Program Design and Implementation • Strategic Communications
- 3. Our Typical “Gigs” Sample engagements include: • Environmental assessment of business operations and facilities • Life cycle assessment of products or services • Greenhouse gas emission audit • Performance measurement strategy and implementation • Corporate Social Responsibility (CSR) reporting • Internal and external communications strategy • Employee engagement and mobilization
- 4. Sustainability as Rock Star Cause? Green groupies include celebrities, musicians, actors, professional athletes
- 5. Sustainability as Rock Star Cause? Generations X and Y are passionate green advocates Baby Boomers return to activist roots Traditionalists value and practice ethics of conservation and restraint
- 6. The First Hurdle: Defining Sustainability
- 7. The Rock Star Definition People, Planet and Profit The Quadruple Bottom Line The “Woodstock” Definition: • Meeting the needs of the present without compromising the needs of the future
- 8. The Second Hurdle: Making the Business Case
- 9. Sustainability as Strategic Imperative Percentage of U.S. CEOs that believe that sustainability is “vital” to profitability: 70 percent Percentage of European business leaders that believe that responsible business practices allow companies to invigorate creativity and learn about the marketplace: 80 percent
- 10. Driving Change Cost and efficiency Regulation and compliance Supply chain, investor and consumer pressure Competitive advantage Talent recruitment and retention © 2009 Paydirt, LLC 10
- 11. The “X Factor” Quantitative v. qualitative Brand equity Morale Percentage of Gen Y that say it’s very important to work at a green-conscious company: 81%
- 12. The Third Hurdle: “On the Road”
- 13. Planning the “Tour” Culture Products & Services Process Incremental © 2009 Paydirt, LLC 13
- 14. Engage your Biggest Fans Employees are key stakeholders in any CSR program Sustainability programs fail without their understanding and buy-in
- 15. Engage your Biggest Fans High performing CSR organizations integrate and foster a culture of triple bottom line sustainability throughout their operations Opportunity for cross-disciplinary and intergenerational team-building Reward and incentivize sustainable decisions
- 16. Igniting the Internal “Buzz” Build excitement and morale through: • Conservation programs • Active environmental improvement • Issue support and advocacy • Green events • Corporate innovation © 2009 Paydirt, LLC 16
- 17. Marketing your Green Gig Consider all stakeholder interests Avoid greenwashing AND greenmuting Emphasize authenticity, transparency and measurable results © 2009 Paydirt, LLC 17
- 18. Going for Platinum Align with brand, mission and goals Improve company-wide sustainability Celebrate success Strive for ongoing improvement © 2009 Paydirt, LLC 18
- 19. For More Information Contact Eliza Clark at eclark@thinkpaydirt.com or 612.385.3710