11. 3-4% Gross Margin
Loss Leadership brands. Negligible margins
Focus on selling the whole stack
RoI = Income = Net Margins x Rotations
Investment
It’s all about rotations!
13. “HUL profit rises 18% on home, personal product segments” Jul 2011
Distribution Initiatives: Bifurcation, Key Account Network, Diamond Model
Field Sales measured on “Quality of Contribution (QOC)”
Sustained growth driver for the company
14. Consumers insist on Intel processor
~70% of assemblers use an Intel motherboard too! 30-40% more
expensive
Assurance of Quality & Reliability
15. Changing a watch battery, every so often
Titan batteries are ~60-80% premium
Customers insist on brand, even outside the company stores
Tata = Trust!