1. Industry updates on key mobile trends
WEEK ENDING 11/16/2012
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2. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 11/16/2012
Mobile Trends
 The amount of time Americans spend watching “TV” via a traditional television set continues to decline, according to
the latest edition of Nielsen’s quarterly Cross Platform Report. Highlights from the report include:
– Almost as many Americans (236.5 million) watched TV on their phones during the second quarter of 2012, as watched it on a
conventional TV set (283.3 million), albeit for much shorter durations.
– Mobile subscribers watching video on their phones -- a smaller sub-segment of about 37 million Americans -- spend an average of five
hours and 20 minutes watching TV on their phones each month, an increase of 31 minutes over the second quarter of 2011.
 According to a new study from Deloitte 68% of all smartphone owners expect to use them to shop this holiday. And
48% say social media will figure into their shopping plans, at least at some level. The study also reports:
– 62% of people intent to use their smartphone to get store locations, 58% to comparison shop and 50% to get product information.
– 45% say they plan to do some shopping online. But an even bigger percentage -- 48% -- say they intend to use social networks to
shop, either by looking for discounts (54%), scouting for gift ideas (53%) or reading reviews via social networks (47%).
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3. TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 11/16/2012
Mobile Trends (cont.)
 Sergio Zyman, former Coca-Cola Co. CMO is backing a mobile app called GoSpotCheck, which allows just
about anyone to monitor what happens in stores.
– GoSpotCheck is an iPhone and Android Application that helps businesses to collect real time information from the field in an
unique way, while rewarding the participants – Real Time Crowdsourcing.
– This is how it works: the user downloads the app, logs in and shares its location on a pop up map that shows nearby missions.
These missions are based on taking pictures of businesses, and providing feedback. As a reward, businesses give to the
participants/consumers cash prizes.
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