Web marketing - The Long Tail
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The document discusses the concept of "The Long Tail" which refers to the statistical distribution where a large number of unique events with low probability of occurrence exist. It notes that while 20% of products account for 80% of sales traditionally, the rise of the internet and digital distribution has allowed even niche products with small audiences to find customers. Specifically, it provides examples showing how digital music stores and search/recommendation tools have enabled 98% of albums to sell at least one track per quarter by connecting audiences to less popular offerings.
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Web marketing - The Long Tail
- 1. @pfrulas Webmarketing The Long Tail
- 2. @pfrulas What is “The Long Tail” ? The Long Tail Statistical Distribution “very low probability of occurrence”. Pareto Principle 80 / 20 rule The Long Tail Why the Future of Business Is Selling Less of More
- 3. @pfrulas ECAST What percentage of the 10,000 albums sold at least one track a quarter ?
- 4. @pfrulas ECAST What percentage of the 10,000 albums sold at least one track a quarter ? 98%
- 5. @pfrulas Touching the Void Joe Simpson near fatal climb of the 6344m climb in Peru.
- 6. @pfrulas Into Thin Air Joh Krakauser ascent of Mount Everest wich turned catastrophic.
- 8. @pfrulas Amazon "We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday."
- 9. @pfrulas 3 Forces of the Long Tail Democratize the Tools of Production
- 10. @pfrulas Production The PC # ALBUMS released grew 36% ! - 44,000 in 2004 - 60,000 titles in 05 300,000 free in MySpace Give people the capacity to create and GEMS will emerge
- 11. @pfrulas New Producers Never understimate the power of a million amateurs with keys to the factory Feb 23, 1987 Kamiokande II
- 12. @pfrulas 3 Forces of the Long Tail Democratize the Tools of Distribution
- 14. @pfrulas Connect Supply - Demand Search Filters Recommendations
- 15. @pfrulas Long Tail Examples
- 16. @pfrulas Music Industry Rhapsody Overall
- 19. @pfrulas Long Tail Rules Make Everything Available Help me Find it
- 20. @pfrulas Rules Lower your costs More inventory Let customers do the work Peer production Think Niche One distribution Method doesnt fit all One Product Doesnt fit all One Price doesnt fit all
- 21. @pfrulas Rules Lose Control Share Information Think “and” not “or” Trust the market to do the job Understand the power of “Free”