1. Raul Hernandez Arthur Webmarketing Blogging

2. Raul Hernandez Arthur TIME 2006 person of the year

3. Raul Hernandez Arthur What’s a Blog ? Forums BBS Online Communities Personal Logs

4. Raul Hernandez Arthur Blog Title Description Search Entries Tag Cloud

5. Why a Blog ? Attract an Audience Inform, Interact and Learn from tha audience Retain your Audience Energize your Audience and Motivate Action Recruit help and contract employees Respond to Customers Raul Hernandez Arthur

6. Blog Side-Effects Grow Links for traffic and to improve search rankings Build familiarity and trust Communicate and establish your brand Grow a sense of Community Offer a better service Initiate more sales Raul Hernandez Arthur

7. Raul Hernandez Arthur Some Characteristics Browser Based Blog Platforms Easy post Reverse Chronological Order One-Click Editing features Permalinks Blogrolls TrackBacks

8. Raul Hernandez Arthur Top 5 Mashable Reader Blogging PlatformsPlatforms 5. Livejournal 4. Tumblr 3. Posterous 2. Blogger 1. Wordpress

9. Raul Hernandez Arthur Blog Types Personal Blogs Topic Blogs CEO Blog Executive Blog Group Blog Company Platform Advocacy Blog Promotional Blog Sponsored Blogs Media Blogs http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one

10. Raul Hernandez Arthur Top CEO Blogs Jonathan Schwartz (President & CEO, Sun Microsystems) Craig Newmark (CEO, Craig’s List) Mark Cuban (Owner, Dallas Mavericks) Ross Mayfield (CEO, Socialtext) Matt Blumberg (CEO, Return Path) Alan Meckler (CEO, Jupiter Media) Kevin Lynch (Chief Software Architect, Adobe) Robin Hopper (CEO, Founder – iUpload) Jason Calacanis (CEO, Weblogs) John Dragoon (CMO, Novell)

11. The Social Media Marketing BlogA Year @Ford Raul Hernandez Arthur The early results were impressive: SMPR material used in over 5,000 posts and articles, Flickr photos viewed over 120,000 times, and over 500 subscribers on the YouTube channel with over 1.2 million views of 140 videos.Read more: http://www.scottmonty.com/2009/07/year-at-ford-part-1.html#ixzz0wMfLT9OI

12. Raul Hernandez Arthur Advocacy Blogs RaceWire: RaceWire follows stories about race in economics, politics The Race Equity Project: This blog focuses civil rights and race issues culture kitchen: This smart blog mostly follows race and politics, Afro-Netizen: This blog follows news stories and pop culture on African Americans Racialicious: representation of race in pop culture Can’t Stop Won’t Stop: This blog uncovers civil liberties The Angry Black Woman: about “politics, race, gender, sexuality” and “anger,” The Field Negro: considers all types of racial issues in politics, Race Blog: “Religion, Race and Discrimination” and “Drive-By Racists.” Latino Politics Blog: Texas and California politics, abortion, education and more

13. Blogs Vs…. Websites: Static Pages of information or sales letters Newsletter: Information sent to inbox to drive action Forum: Conversation and interaction Blogs combine all the above !!!! Raul Hernandez Arthur

14. Raul Hernandez Arthur Is Blogging Right for you? Is it a no-brainer ¡? Do you want to do it ? Do you have a topic in mind ? Are you passionate about the topic ? Are you knowledgeable about the topic ? Do You communicate well ? Do you have a thick skin ?

15. What is your edge ? Raul Hernandez Arthur

16. What to talk about? Raul Hernandez Arthur

17. Raul Hernandez Arthur Is blogging only for writers ? LISTEN ! Technorati http://technorati.com/ Google http://blogsearch.google.com/ BlogPulse http://www.blogpulse.com/

18. Raul Hernandez Arthur Is blogging only for writers ? Engage Comment Link too Link from Answer

19. Raul Hernandez Arthur Why Should I care ? Website maintained by an individual: Commentary Thoughts Ideas Photos Graphics Audio Video

20. Raul Hernandez Arthur Activity Search your brand / product in: Google Blog Search Blog Pulse Write a small report on who’s writting about it.

21. Attract, Retain, Recruit Raul Hernandez Arthur S E O EMAIL RSS TWITTER BLOG REFERALS FORWARDS RE-TWEETS

22. Drive Them HOME Raul Hernandez Arthur

23. Raul Hernandez Arthur Write ! - Secrets to Success Succint Transparent Responsive Accepting Insightful Genuine Humorous Timely

24. Raul Hernandez Arthur Succinct http://www.merriam-webster.com/dictionary/succinct marked by compact precise expression without wasted words Keep entries short ! Make your point quickly RSS Keep Headlines declarative and clear

25. Raul Hernandez Arthur Transparent Never try to fool or mislead people. Reveal objectives and motivations … it can be a long time before you (or your brand) regain credibility

26. Raul Hernandez Arthur Responsive Blogs invite comments by their nature. Acknowledge responses ! Moderate dont Censor

27. Raul Hernandez Arthur Accepting Its inevitable that you’ll hear from critics. Accept their comments. Its ok to ignore flamers

28. Raul Hernandez Arthur Insightful Give People a reason to read your blog Provide insight about an issue. ANY ISSUE Demonstrate that you know what you are talking about

29. Raul Hernandez Arthur Genuine Show readers that there’s a human behind the screen. Use Anecdotes to illustrate a point. Talk “I” instead of “we”. You are a person, not a press release !

30. Raul Hernandez Arthur Humorous No one expects you to be a laugh riot but a funny story will always be appreciated. Again… be human

31. Raul Hernandez Arthur Timely Make your topics current and relevant. Respond Update Generate activity !

32. Raul Hernandez Arthur Write ! - Secrets to Success Succint Transparent Responsive Accepting Insightful Genuine Humorous Timely

33. Who should NOT blog? Be present, Be interested, Be authentic Listen, Serve, Delight Starting a blog, raises expectations of openness and interactivity IF YOU DON’T WANT A CONVERSATION DON’T START ONE ! Raul Hernandez Arthur

34. Stickiness Harder + More Expensive to attract new visitors Happy Loyal visitors are also much more valuable than a constant stream of strangers. Raul Hernandez Arthur

35. Raul Hernandez Arthur Some Extra Tips: Start Slow Have an objective ! Get a job? Generate Business ? Tell the world about… ? Dont do it alone Be creative Be personal Do what comes naturally

36. Donts ! Don’t Me-Me-Me - its not all about you ! Don’t Force It Don’t Over-sell - Give Don’t use unatural talk Don’t Control Don’t IGNORE the audience ! Raul Hernandez Arthur

37. Raul Hernandez Arthur Activity Structure you Webmarketing plan: Marketing Objective: ROI Objective: Channels: Inbound: Where to listen? What to look for ? Outbound Where to speak ? What to say ?

38. Raul Hernandez Arthur Activity (optional) Define platform Post Often Use Catchy Phrases Ask questions Comment on other blogs - often Use multimedia Structure for scanning Choose a topic Dont copy About Page Be Real Travel and link Decide on mission Use Photo Galleries Dont overload Be yourself Link to social profiles Spend time reading