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Four Seasons Digital Marketing Plan

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New digital marketing plan proposed for Four Seasons Hotels and Resorts.

Empresariales
1 de 10
Digital Marketing Strategy By Peter Hsin-En Lee
Company Brief
Internet Presence FS
Website Social Media Online Ads SEO Blog Digital Marketing
Corporate Blog • Event around the world • Elegant wedding • Lively vacation • Blogger outreach • Promotions • Extended introduction
Social Media
Online Advertising • Google AdWords • Banner Ads on trip planning sites • Youtube Ads
Monitoring • Google Insight • Social media monitoring tools • Website traffic • Online booking
0 2 4 6 8 10 12 14 16 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Internet Monitoring Advertising Social Media Website/Blog Digital Marketing Spend 18% 33%43% 6%
Thank You! All slide image credits to Four Seasons Hotels and Resorts

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