Four Seasons Digital Marketing Plan

•

4 recomendaciones•2,965 vistas

phel53

New digital marketing plan proposed for Four Seasons Hotels and Resorts.

Empresariales

Digital Marketing Strategy
By Peter Hsin-En Lee

Website
Social
Media
Online
Ads
SEO
Blog
Digital Marketing

Corporate Blog
• Event around the world
• Elegant wedding
• Lively vacation
• Blogger outreach
• Promotions
• Extended introduction

Online Advertising
• Google AdWords
• Banner Ads on trip
planning sites
• Youtube Ads

Monitoring
• Google Insight
• Social media monitoring
tools
• Website traffic
• Online booking

0
2
4
6
8
10
12
14
16
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Internet Monitoring
Advertising
Social Media
Website/Blog
Digital Marketing Spend
18%
33%43%
6%

Thank You!
All slide image credits to Four Seasons Hotels and Resorts

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