Looking for a job? Stumped about how you can social media for it? I gave this presentation to a group of 40 job seekers at Waukesha County Technical College (WCTC) on March 30th, 2010.

4. Photo credit: http://www.flickr.com/photos/marcobellucci/3534516458/

7. LinkedIn and Facebook Help People
Know You
• 600 million on Facebook
• 60 million on LinkedIn
• Growing more EVERY DAY!

8. Today’s Agenda
• 30 minutes about LinkedIn
• 15 minutes question and answer
• 30 minutes about Facebook
• 15 minutes question and answer

9. Fast Facts About Phil
•Hometown: 996
•Navy veteran
•Licensed Stock Broker
•IT for 15+ Years
•Author of 2 Books
•Reader of 1000s of books
and blogs
•Connected to 1000s of
people
•Always looking to help

10. Photo credit: http://www.flickr.com/photos/sagindie/392416159/

12. Why does LinkedIn Matter?
• 60 million users
– A new member joins every second
– Executives from all Fortune 500 companies use it
• More research on company/people
– Frequently there is only imperfect information on a
company’s corporate website
– Use search to find relevant contacts on the inside
– Ask for advice or a consulting arrangement to deepen your
offering
– Leverage Company Pages to get more information on who
works at a company, their background, and other key stats

13. Few Stats
• Average person will hold down 7-8 jobs in
their lifetime (US Dept. of Labor)
• Average person has 3 e-mail addresses (Direct
Marketing Association)
• Email address change at rate of 31% per year
(Direct Marketing Association)

14. A Seasoned Social
Network
68% 35+
66% $60k+/year
72% college grads

15. More on why LinkedIn matters
• Reduces blind resume sending
– 500 connections can connect you to 3 million people
– Connecting to even 1 “super connector” can net you tons of new
contacts
• Find the decision maker faster
– Type in position and company, and you get the right person
• Makes your network more visible
– See connections right in front of you
– Great rolodex for people
• Review full profiles
– Can review who a person is, how they got to their current position,
what school they went to, what they’re reading, who they know and
more to build instant rapport
– Can share it with a co-worker

16. A few stories…
• Power of Introduction
– Phil’s story
• Job Seeking
– Power of connection
• You know…would you mind introducing me?
• You and I both know…
• You’re interested in…
• You’re reading…
– Power of a question
• I see you had a question about…

17. Top 10 Navigation Tips
• Contacts
• Inbox
• Introductions
• Status Updates
• People Search
• Groups
• Company Search
• Answers
• Recommendations
• Other Applications

18. Contacts
More first level contacts = more
second level contacts = more clients
you can help

19. Inbox
You control how many messages
make it to your e-mail

20. Introductions
Ask for them (and make them) the
right way

21. Status Updates
What are you doing or thinking about
that can benefit your connections?

22. People Search By
Position
Company
Industry
Title
School

23. Groups
• Join ones relevant to your industry
• Join ones relevant to your interests
• Join ones that contain people you want to
connect with

24. Company Search By
• Company Name
• Industry
• Size of company
• Location (narrow down by zip code or
city/state)

25. Answers
• Answer questions you know something about
• Ask questions when you need help
• Suggest other people when you see a question
they can help with

26. Recommendations
• Give recommendations to those who deserve
it
• Ask for a recommendation from those you’ve
delighted

27. Other Applications
• Reading List
– Share what you’re reading
– See what others are reading
• Box.net – share
– Whitepapers
– PDF files
– Word documents
• Slideshare.net
– Great for sharing PowerPoint presentations
– Great for seeing other presentations like yours

28. Any questions?
Photo source: http://www.flickr.com/photos/38299630@N05/3635356091/

30. Why Facebook Matters
• People Driven
• Lots of users
• Connect other applications in
• Control access (some)

31. People Driven
Facebook: Built on 1:1 1:many
relationships (personal touch)

32. If Facebook were a country…

33. It would be the 4th largest
country in the world!

34. Fast Facebook Facts
• Users spend over 5 billion minutes on
Facebook every day!
• Upload over 1 billion pictures and over 10
million videos every day!
• Fastest growing audience?
– People over 35!

35. Maximizing Facebook
• Blog Import
• Video Sharing
• Photo Sharing
• Status Updates can mirror LinkedIn
• People/Company Search

36. Basics
• Create Your Profile
• Find People
• Connect on a Human Level

37. Profile Logged In

38. Non Members View

39. Friend Finder

40. WARNING
• Do NOT e-mail your entire address book and
invite them to Facebook!

41. Group your Facebook friends

42. Connect on a Human Level
• Status
• Photos
• Videos
• Games

43. Privacy Settings are Important!

44. 4 types of privacy

45. Photo source: http://www.flickr.com/photos/mikecogh/3086805262/

46. Connect with Phil
• phil@philgerbyshak.com
• http://philgerbyshak.com
• http://www.linkedin.com/in/philgerb
• http://facebook.com/philgerb