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Successful Communications Strategies in the Digital Age

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A guide on the importance of leveraging Web/social media -- and how to get in the game

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Change in the Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Era Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],Communications professionals need to figure out the tools and the level of interaction needed to excel
Key Questions for Investment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Level of interaction: Promoting Content ,[object Object],[object Object],[object Object]
Feed the Beast ,[object Object],[object Object],[object Object],[object Object]
Don’t Go It Alone ,[object Object],[object Object]
Fight Bad News with Good News ,[object Object],[object Object],[object Object],[object Object]
Respond, Respond, Respond ,[object Object],[object Object],http:// www. arundelmuckraker . com/storyview .asp? storyID =10145
Shut Up, Already ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Notas del editor

  1. http://images.google.com/imgres?imgurl=http://img.youtube.com/vi/4SPWTyv6zBk/0.jpg&imgrefurl=http://www.podcastingnews.com/2009/12/31/the-cartoon-guide-to-2009-social-media-trends/&usg=__QB30xkFh-ONU4feaYcvc6Fs5pG8=&h=360&w=480&sz=11&hl=en&start=20&um=1&itbs=1&tbnid=Dx4g2sAKkTh_9M:&tbnh=97&tbnw=129&prev=/images%3Fq%3Dsocial%2Bmedia%2Bcartoons%26um%3D1%26hl%3Den%26client%3Dfirefox-a%26sa%3DX%26rls%3Dorg.mozilla:en-US:official%26tbs%3Disch:1
  2. *Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. By Amy Shuen
  3. http://mashable.com/2009/02/20/big-brands-social-media/
  4. Example with City of Annapolis: concept of audience: local (residents and businesses/county residents) regional (across the state and the Baltimore-Washington region) national international   City of Annapolis’ site is tops in Page Rank on Google Conference and Visitors Bureau is five
  5. http://theweek.com/article/index/104890/The_checklist_manifesto