More Related Content Similar to แบบสอบถาม พึงใจบริการ Bts mrt airport link (9) More from สำเร็จ นางสีคุณ (20) แบบสอบถาม พึงใจบริการ Bts mrt airport link22. 16798-4 SJ 10.17
1 2 3 1
2 3
(Median) (spearman rank
correlation)
1.3 (interval scales)
(additivity)
(arbitrary)
(absolute zero)
25. 16798-4 SJ 10.17
“The Max Min Con Principle”
2.1
(Maximize systematic variance : Max)
2
2
2.2
(Minimize error variance : Min)
2
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2.2.1 (random error)
/
2.2.2 (systernatic error)
2
2.3 (Control
extraneous variance : Con)
80. 16798-4 SJ 10.17
3. (subliminal
advertising)
5
– 2546
(subliminal advertising)
(magazine)
2546
82. 16798-4 SJ 10.17
1 (Concept
Framework)
Consumer Magazine
Subliminal
Advertising
Selective Exposure
Selective Attention
Subliminal Stimulation :
Sublimnal Message
Selective Perception & Interpretation
(Visual, Text, Voice)
Subconscious Perception
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Impact to Society
Cognitive
Affective
Behavior
Psychology
“ ”
(Qualitative Research)
2
(focus group interview)
84. 16798-4 SJ 10.17
(indepth interview)
22
1. (Purposive
Sampling Method)
2 Creative
Director
Creative Director
(in-depth interview)
2. 1
/ 25-39 10
10
(focus group
interview)
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2. (focus group interview)
1 /
(discussion guideline)
1.
2.
3.
3.1
3.2
3.3
4.
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1.
2. (in-depth interview)
3. (focus group interview)
(Descriptive Method)
(Descriptive
Method)
1.
-
99. 16798-4 SJ 10.17
( ) ( )
4.
( ) ( )
( ) ( )
( ) ( )………………………………….
5.
( ) 5,000 ( ) 5,001-10,000
( ) 10,001-15,000 ( ) 15,001-20,000
( ) 20,001-30,000 ( ) 30,000
6.
( )
( )
7.
…………………………………………
………………………………………
8.
( ) ( )
9.
( 1 )
100. 16798-4 SJ 10.17
( ) 06.00-07.00 . ( ) 07.01-08.00 .
( ) 08.01-09.00 . ( ) 09.01-12.00 .
( ) 12.01-15.00 . ( ) 15.01-16.00 .
( ) 16.01-17.00 . ( ) 17.01-18.00 .
( ) 18.01-21.00 . ( ) 21.01-24.00 .
10. ( 1
)
( ) ( )
( ) ( ) /
( ) ……………………………………………
11.
( ) 1 ( ) 1-2
( ) 3-4 ( ) 5-6
( ) 6 ( )
2
105. 16798-4 SJ 10.17
4.
(
( )
4.1
4.2
5.
5.1
(
….)
5.2 (
….)
3
( )
1…………………………………………………………………
…………………..
2…………………………………………………………………
…………………..
3…………………………………………………………………
…………………..
110. 16798-4 SJ 10.17
1
-
1) 1
1. ( ) ( )
1. ( ) 1 ( ) 2
2) 5. ( )
5,000 ( ) 5,001-10,000 ( )
5,000-10,000 5,000
3) ( 1 )
9
(
1 ) ( ) 06.00 – 07.00 . ( ) 07.01 – 08.00 .
1
( 1 )
111. 16798-4 SJ 10.17
4) 2 5
(validity) (reliability)
3 - 5
( - Cronbach)
2
tS
2
iS
1
1k
k
k
2
iS
2
tS
.50
( .70
)
112. 16798-4 SJ 10.17
( r )
(test)
-
20 21 (KR20 KR21)
SPSS
)
-
(content validity)
-
1. 2 3
(Multiple
regression)