Portland Prevention presented this slideshow to an audience of prevention providers at the 2009 Maine Office of Substance Abuse Prevention Provider's Day in Bangor, Maine on November 5th. We utilized this slideshow to show other prevention providers what WE used in our coalition to get our message out to the masses. This slideshow offered the opportunity for interactive discussion about how to (and how not to) utilize the 3 social media tools we use in our coalition. Supplemental materials were provided to the audience (and are posted here on Slideshare.net).

1. Using Social Media Marketing to Carry the Message of Prevention Amanda Edgar & Ronni Katz City of Portland Public Health Division Substance Abuse Prevention Program

2. Defining Social Media Marketing What is it? Where did it come from? What do we do with it?

4. Reject a Potential Behavior

5. Modify a Current Behavior

8. Not smoking

9. Managing stress

10. Eating 5 servings of fruits & vegetables

11. Not physically abusing/assaulting

15. Where people search for health information

17. 91% read email

18. 48% video sharing

19. 39% read blogs

20. 35% have profile on social networking site (2008)Source : Pew 2007/2008

21. Introduction and Background 75% of US adults use the Internet 16% of Internet users use social networking websites Social networking websites focus on building online social networksor communities of people who share interests and activities and provide ways for users to interact 11

23. Using Web 2.0 to Promote Public Health Messages WHAT IS WEB 2.0? Information Week has broadly defined Web 2.0 as “All the websites [and web technologies] out there that get their value from the actions of users.” Examples include web logs (blogs), social networking sites like MySpace and Facebook, podcasts, media sharing, and virtual worlds like Second Life.

26. Quick Survey: Do you have an account with: Myspace? Facebook? Flickr? LinkedIn? Stumbleupon? Digg? Reddit? Have you ever searched: Wikipedia? Yahoo!? Google? Ask? Do you read blogs? Do you use an RSS feed/reader like Google, Newsgator or Bloglines? Have you submitted content to a social network? Has your content become “popular” or hit the front page? Do you or any of your coalition members do social media marketing?

28. Identify Behavior Change/Actions That Could Reduce/Eliminate Problem

30. No start-up fees

31. No monthly fees

32. Missing out on a free way to communicate with the public

34. Facebook: large audience, networked w/groups, fan pages, locations, organizations, applications

35. YouTube: can do a lot with a little, viral spread.

36. Flickr: virtual component, encourages sharing.

38. Encourage social interaction

39. Even playing field

40. Real-time informationCrafting Your Message

42. Headlines (w/link to more info)

43. Facebook: Events, articles, discussion

44. Most multifaceted social media (fan page)

45. YouTube: Video message.

46. The more hilarious, upbeat, novel or catchy, the better.

47. Flickr: Visual (photo) message.

48. Images should enhance information-sharing.

49. Delicious: Compilation of “favorites” of the web

51. Facebook = Huge, adult population, networked

52. YouTube = Popular, limited to video, “infectious”

53. Flickr = Visual, supplemental tool

55. Golden Rule Make sure your information is of value to your community!

56. What we’re Doing with Social Media Constant Contact Facebook Blogger

58. Email Campaign Templates

59. Email List Management

60. Image Hosting

61. Tracking & Reporting

62. Email Archive Hosting (optional)

63. Email Delivery

65. Google Reader Customizable web-based aggregator for feeds from news sites, blogs, and other sites with a sharing facility capable of reading Atom and RSS feeds online or offline. http://www.google.com/reader

66. Blogger Your blog is whatever you want it to be… It’s a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. http://www.substanceabuseportlandmaine.blogspot.com

67. What type(s) of social media/networking is your coalition using?

68. Here’s a look at what other coalitions are doing…*21 Reasons’ Bloghttp://21reasonstalk.blogspot.com/*Portland Public Health Division on Facebook (Fan Page)http://www.facebook.com/pages/Portland-ME/Portland-Public-Health-Division/86440203705*CADCA (Community Anti-Drug Coalitions of America) on Twitterhttp://twitter.com/cadca*LaDonna Coy (Prevention & Virtual Learning) on SlideSharehttp://www.slideshare.net/ladcoy*Partnership for a Drug-Free America on Flickrhttp://www.flickr.com/photos/15946811@N06/

69. Common Knowledge – Helping non-profits leverage the internet for fundraising, marketing, communications & advocacy http://www.commonknow.com/Social Media Technology in Prevention - A virtual how-to hotspot for people who want to connect, inquire, discuss and learn to put technology solutions to work for prevention and social change.http://technologyinprevention.blogspot.com/Social Media Club - A community for the champions of Social Media and those seeking to learnhttp://www.socialmediaclub.org/

70. www.substanceabuse.portlandmaine.govwww.facebook.com/portlandpreventionwww.substanceabuseportlandmaine.blogspot.com

71. Amanda Edgaraedgar@portlandmaine.gov(207) 756-8053Ronni Katzrmk@portlandmaine.gov(207) 756-8116 City of Portland Public Health Division (HHSD) Substance Abuse Prevention Program

72. Thank you!!