1. Advertising is Communication

2. SPAIN ADVERTISEMENT
2012
Advertising sends a
Organization
message. Your advertising
campaign, regardless of its
scope or size, portrays your Products
organization, your products
and services, and your
values. Services
Each attribute will be tested
with each new customer
you acquire. Values

3. SPAIN ADVERTISEMENT
2012
This is one area of business
Organization
where you do not want to
take unnecessary risks.
Your advertising should Products
enhance your credibility as
an organization and present Services
you as the best solution to
meet your customers needs.
Values

6. WHAT SPANISH STUDENTS THINK
ABOUT THE ADVERTISING BOBIKA
We doesn´t understand
anything
THE FIRST TIME THAT
WE SAW THE What does the woman
say at the beginning?
ADVERTISEMENT
What does the chef say
at the end?

7. WHAT SPANISH STUDENTS THINK
ABOUT THE ADVERTISING BOBIKA
Poor dog
THE SECOND TIME
THAT WE SAW THE Chinese restaurant
ADVERTISEMENT
Chinese vases

8. WHAT SPANISH STUDENTS THINK
ABOUT THE ADVERTISING BOBIKA
Language school
THE THIRD TIME
THAT WE SAW THE Communication center
ADVERTISEMENT
Headset center

9. WHAT SPANISH STUDENTS THINK
ABOUT THE ADVERTISING BOBIKA
There are a
misunderstanding on
the language
THE FOURTH TIME
THAT WE SAW THE
ADVERTISEMENT
We search online ...

10. WHAT SPANISH STUDENTS THINK
ABOUT THE ADVERTISING BOBIKA
THE FIFTH TIME
THAT WE SAW THE ¡It´s a search engine!
ADVERTISEMENT

11. WHAT SPANISH STUDENTS THINK
ABOUT THE ADVERTISING BOBIKA
Black humor
The ad creates curiosity
CONCLUSIONS
A search engine in Spain
is Terra

12. FOR BETTER UNDERSTANDING
BOBIKA onYouTube
•I like in YouTube:
99%
•Number of times seen
in YouTube:
•I don´t like in YouTube:
1%

13. FOR BETTER UNDERSTANDING
BOBIKA on classroom
•I like in classroom :
82%
•Number of times seen
in classroom: •I don´t like in
classroom:
6 18%

14. STATISTICS
Easy to
undersand
82%
The following results are Funyy
OPTIFOG
Easy to
remember
0% 71%
typical in classroom:
It´s
creates
curiosity
89%

15. STATISTICS
29%
Are not
really
interested
The following results are
OPTIFOG
typical in classroom:
100% 29% tkink
think it´s nobody
not fun knows it