Robert Peasnell - PPMA/TMP Research Project - Engaging in Employees Using Digital Channels - PPMA Seminar April 2012
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This document discusses using social media for internal communication within organizations. It outlines the benefits of social media including better knowledge sharing, real-time collaboration, and increased employee engagement. It also discusses challenges like IT restrictions and privacy concerns. The document then examines different social media tools that can be used internally such as Wikis, blogs, Yammer, and Pinterest to encourage collaboration and two-way communication among employees. It concludes by providing tips for getting started with an internal social media strategy such as listening first, getting senior support, and providing training.
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Robert Peasnell - PPMA/TMP Research Project - Engaging in Employees Using Digital Channels - PPMA Seminar April 2012
- 1. S o c ia l m e d ia U lt im a t e
- 2. What is Twitter Facebook Linked In etc
- 3. G o ld e n r u le s o f e ng a g e me nt • Engagement activity raises expectations • Not a one-way conversation • Nothing beats great face-to-face communication • Must be lived from top down • Line management advocacy vital • Not ‘one size fits’ all
- 4. S o c ia l m e d ia in L o c a l G o ve rnme nt 95.9% - use social media 28.6% - time prevents 95.8% - post news stories them from using social and information media 89.8% - promote specific 85.6% - believe social events and campaigns media would not 28% - engage in replace traditional forums/blogs methods 67.8% - have a social 24.6% - use as one-way media policy channel 34.7% - gave 4/5 or 5/5 for 80% - members using effectiveness social media 91.5% - will use social media more in the future
- 5. T h e d ig it a l la n d s c a p e
- 7. S o c ia l m e d ia d e f in it io n s Today I am working on this This is why I do my job This is where I work Watch me work I am good at working This interests me
- 8. V a s t v ir t u a l c o m m u n it ie s
- 9. S o c ie t a l t r e n d s d r iv in g the s e c ha ng e s Social Personal Mobile
- 10. • Creates a many-way dialogue between audiences and brands in trusted venues • 169,626,516 blogs worldwide, and in the last 24 hours 101,815 new blogs were created. • 42% of bloggers say they blog about companies they love (or hate) • Social as a channel is ‘always on’ S O C IA L 10
- 11. • Everyone has personal digital experiences • Projects that create dialogue and build trust with audiences deliver better results • Challenge is finding ways to treat staff individually and offering the right experiences PERS ONAL 11
- 12. • In 2012, Smartphones will outsell PCs • Over half the UK population now own a smartphone • Facebook has 425m users accessing via mobile • 92% of intranets and websites cannot be accessed from mobile devices M O B IL E 12
- 13. • Digital is becoming physical, and the physical is being augmented by digital • We will mix real and augmentation so seamlessly we won’t know the difference • We will have ‘always on’ presences and perpetual opportunities to be in front of audiences D IG IT A L R E A L IT Y 13
- 14. T h e o p p o r t u n it y f o r in t e r n a l c omms
- 15. C h a lle n g e s • IT restrictions • Data protection & privacy • Mistrust of social
- 16. L im it a t io n s o f e m a il & in t r a n e t • Difficult to organise • Resource intensive • Centralised management • Outdated technology
- 17. P o t e n t ia l b e n e f it s • Better internal knowledge sharing • Real-time collaboration • Faster problem solving • Increased employee engagement • Better mobile working
- 18. W h a t d o e s it lo o k lik e ?
- 19. S o c ia l L is t e n in g • Knowledge repository • Supports collaboration • A platform for idea exchange
- 20. W ik is A website developed collaboratively where every user has the ability to add and edit content. • Knowledge repository • Supports collaboration • A platform for idea exchange
- 21. B lo g s • Promote two-way communication • Engage and discuss • Less formal than newsletters and corporate bulletins
- 22. HS BC s ma rtp ho ne a p p
- 24. Ya m m e r • Could be described as a ‘Facebook for companies’ • Easy to use and encourages collaboration • Can potentially fulfil the opportunities presented by Wikis and Blogs • Mobile app opens up communication to non-office staff
- 25. P in t e r e s t • Fastest growing social network • Users ‘pin’ images to create a feed • Can be used for internal engagement as well as portraying the culture externally
- 26. G e t t in g s t a r t e d
- 27. • Start by listening • Be open • Identify potential champions • Get senior managers involved • Embed it within existing processes • Provide toolkits and training 27
- 28. Thanks for listening Q U E S T IO N S 28
Notas del editor
- When it comes to the web – there are lots of options. Lots of new tools to use. The point is understanding what works for you. So whilst social networking can be beneficial in the outside world – there are opportunities for organisations to support staff in building their own professional networks internally and externally
- Connected everywhere: in the living room (Sony TVs all now have Internet Video – YouTube, iPlayer, etc.), PS3 has Netflix and LoveFilm, Google TV, Apple TV, set top boxes, lightweight desktops on the move (ultraportable computes with sufficient power to be usable – macbook air), tablets (playbook, iPad, Android honeycomb, in your pocket (high performance, long lasting smartphones (iPhone, Android, BB, Windows Phone 7, etc) Ford Focus is now a Wi-Fi hotspot
- IT restrictions - Certain websites might be blocked, - IT infrastructure may be out of date Data protection & privacy - Risk of sensitive material being exposed Mistrust of social (recent example of cases in America where employees have been asked to provide their Facebook ID as part of the recruitment process)
- Difficult to organise No clear hierarchy of information, lack of context Resource intensive Centralised management Outdated technology (email is 40 years old) The boss of Atos Origin decided to ban email completely in December 2011 (a bit extreme, but a sign of the times nonetheless)
- - Better internal knowledge sharing (avoid information silos) - Increased employee engagement (example from Deloitte on Yammer) - Better mobile working (inclusion amongst non-office based staff)
- Example BTpedia – implementation of MediaWiki internally at BT to act as a knowledgebase in 2007. Quickly adopted and grew to 2,000 articles in less than 2 years of launch. Now forms an integral part of their internal communication framework.
- Example BTpedia – implementation of MediaWiki internally at BT to act as a knowledgebase in 2007. Quickly adopted and grew to 2,000 articles in less than 2 years of launch. Now forms an integral part of their internal communication framework.
- Professionals with 10 or more posts on Yammer have an average turnover rate of 2%, compared to a firm-wide average of 15-20%. A marketing executive crowdsourced 1500 taglines for a marketing campaign in 24 hours, saving the firm the time and money of hiring a marketing firm. Yammer has helped cultivate a sense of community, allowing employees to create groups and bond over shared interests.
- - Start by listening (do networks already exist? What are the priorities?) - Be open (don’t overly restrict access or permissions) - Identify potential champions and early adopters - Get senior managers involved - Embed it within existing processes - Provide training