5 typical mistakes people do when doing stories. This is my talk at RockPaperStartups Conference in Rijeka, Croatia. Explanation of the talk here: http://blog.press42.com/index.php/2013/07/29/5-common-storytelling-mistakes/ We covered: 1. Facts aren't stories 2. There has to be a reason to tell a story. The WHY! 3. Context is critical for a story. 4. Have a protagonist and make it human 5. Share your story and iterate. Get feedback as fast a possible. Storytelling isn't easy and it's more than just writing down words. Make time for it.

1. 5 common storytelling
MISTAKES
Alex Barrera (@abarrera)
alex@press42.com

2. 5 common storytelling
MISTAKES
How to stop boring Robin

3. Storytelling is the new black

4. Everybody
thinks
they are
Steve Jobs

5. Maybe some...

6. You are NOT one of them

7. NO seriously...

8. And one more thing... NO

9. You are a start-up!

10. And a geek...

11. Yes

12. you

13. are...

14. I know you want to be Jobs

15. Lets avoid becoming Ballmer

19. Are we clear?

20. NO Ballmer

21. WHAT!!?

22. KTHXS

23. MISTAKE #1

24. Facts aren’t a story

26. THAT
is so
HOT

27. THAT
is so
HOT
/sarcasm

33. MISTAKE #2

35. WHAT?!

37. WTF?!

38. Reason for a story

39. MISTAKE #3

44. Magarac
or
Lakat?

50. MISTAKE #4

51. The interesting piece of wood

52. Unless you’re bohemian

53. Or French...

54. Has to have a protagonist

59. MISTAKE #5

60. Don’tGollumnizeyourstory

63. Use storyboards

64. Takes time

65. Not just a sequence of words

66. Writing it, is easy

67. RECAP

68. MISTAKE #1

69. MISTAKE #2

70. MISTAKE #3

71. MISTAKE #4

72. MISTAKE #5
My
precioussssss

73. THANKS!
Alex Barrera (@abarrera)
alex@press42.com