Mastering Startup Pitching
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Slides giving a big overview on how to master a startup pitch deck. We stress the investor pitch deck but also comment on different angles like media decks or customer decks. List of don'ts to do designing pitch slides.
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Mastering Startup Pitching
- 1. Mastering start-up pitching Alex Barrera (@abarrera) #startupPitch
- 3. Meet your audience... Customers
- 4. Meet your audience... Media
- 5. Meet your audience... Investors
- 7. 25min is too long...
- 8. Big Data M2M Social SoLoMo Mobile app
- 9. Why should I care?
- 10. Or a mix of everything...
- 11. The other side of the table...
- 13. Pitched 20x a DAY
- 14. Pitched 20x a DAY Invested or seen it before
- 15. Pitched 20x a DAY Invested or seen it before Listened to ALL the fluffy words
- 16. Pitched 10x a DAY
- 17. Pitched 10x a DAY NO idea what you talk about
- 18. Pitched 10x a DAY NO idea what you talk about No time to research
- 19. Pitched 10x a DAY NO idea what you talk about No time to research Sell to their audience
- 20. Ice cream theory
- 21. Secret
- 22. is
- 23. in
- 24. the
- 25. toppings...
- 27. Pitch deck 5 - 10 minute pitch 10-20-30 Kawasaki rule
- 28. Pitch deck: Problem http://www.slideshare.net/press42 investment@press42.com / @42press
- 29. http://www.slideshare.net/press42 investment@press42.com / @42press
- 30. Proud user of Rackspace http://www.slideshare.net/press42 investment@press42.com / @42press
- 31. Proud user of Rackspace $1200.00 http://www.slideshare.net/press42 investment@press42.com / @42press
- 32. Meet Tamara! http://www.slideshare.net/press42 investment@press42.com / @42press
- 33. Meet Tamara! EUREKA! http://www.slideshare.net/press42 investment@press42.com / @42press
- 34. http://www.slideshare.net/press42 investment@press42.com / @42press
- 35. http://www.slideshare.net/press42 investment@press42.com / @42press
- 36. Pitch deck: Competition http://www.slideshare.net/press42 investment@press42.com / @42press
- 37. Still
- 38. too
- 39. manual http://www.slideshare.net/press42 investment@press42.com / @42press
- 40. Can’t specialize that much... http://www.slideshare.net/press42 investment@press42.com / @42press
- 41. Pitch deck: Competition http://www.slideshare.net/press42 investment@press42.com / @42press
- 42. http://www.slideshare.net/press42 investment@press42.com / @42press
- 43. Pitch deck: Market “Deidre McClosky (professor and former University of Chicago protégé of Milton Friedman) has calculated that persuasion constitutes more than a quarter of the US GNP” One Quarter of GDP is Persuasion. American Economic Review 85 (2) (May 1995): 191-95. http://www.slideshare.net/press42 investment@press42.com / @42press
- 44. Pitch deck: Market “Deidre McClosky (professor and former University of Chicago protégé of Milton Friedman) has calculated that persuasion constitutes more than a quarter of the US GNP” One Quarter of GDP is Persuasion. American Economic Review 85 (2) (May 1995): 191-95. Storytelling 50% of persuasion = 14% of GNP = $1T+ http://www.slideshare.net/press42 investment@press42.com / @42press
- 45. “While some may find it hard to believe, IBM probably employs more corporate storytellers and story researchers than any other company” http://www.research.ibm.com/knowsoc/index.html http://www.slideshare.net/press42 investment@press42.com / @42press
- 46. Paul Smith is director of Consumer Communications Research at The Procter Gamble Company http://www.slideshare.net/press42 investment@press42.com / @42press
- 47. http://www.slideshare.net/press42 investment@press42.com / @42press
- 48. Pitch deck: Solution The tool to write stories in 2013 http://www.slideshare.net/press42 investment@press42.com / @42press
- 49. Meet the Press42 storybuilder Publish
- 50. Twitter
- 51. format
- 52. stories http://www.slideshare.net/press42 investment@press42.com / @42press
- 53. Meet the Press42 storybuilder Control
- 54. the
- 55. publish
- 56. sequence http://www.slideshare.net/press42 investment@press42.com / @42press
- 57. Meet the Press42 storybuilder Tag,
- 58. add
- 59. notes,
- 60. locations http://www.slideshare.net/press42 investment@press42.com / @42press
- 61. Meet the Press42 storybuilder Manage
- 62. fictional
- 63. users http://www.slideshare.net/press42 investment@press42.com / @42press
- 64. Graph your storyline http://www.slideshare.net/press42 investment@press42.com / @42press
- 65. Pitch deck: Customer validation Growth metrics 5 months 5000 3750 2500 Forbes
- 66. coverage 1250 Signing
- 67. MSFT 0 Jan Feb Mar Apr May Registred Users Premium Users Stories http://www.slideshare.net/press42 investment@press42.com / @42press
- 68. Pitch deck: Business plan Premium accounts $12.99/month $120/year http://www.slideshare.net/press42 investment@press42.com / @42press
- 69. Pitch deck: Business plan Premium accounts $12.99/month $120/year Unlimited tweets Story graphing Multiple account integration http://www.slideshare.net/press42 investment@press42.com / @42press
- 70. Cost structure 200000 150000 euros 100000 50000 0 Year 1 Year 2 Year 3 Salaries IT/Infraestructure Administrative Travels http://www.slideshare.net/press42 investment@press42.com / @42press
- 71. Net Income 300000,00 225000,00 150000,00 Euros 75000,00 0 -75000,00 -150000,00 Year 1 Year 2 Year 3 Revenue Costs Net Income http://www.slideshare.net/press42 investment@press42.com / @42press
- 72. Pitch deck: Team Alex Barrera - CEO founder Former founder of X Tech journalist for Y Alex Barrera - CTO founder Former founder of X Tech journalist for Y Alex Barrera - Chief Designer Former founder of X Tech journalist for Y http://www.slideshare.net/press42 investment@press42.com / @42press
- 73. Pitch deck: Milestones Jan - Conceptualization Feb - Customer discovery Mar - Customer validation Mar - BETA launch May - Sign first enterprise customer Sep - Official launch http://www.slideshare.net/press42 investment@press42.com / @42press
- 74. Pitch deck: Investment €100.000 1 year pre-money: €1M http://www.slideshare.net/press42 investment@press42.com / @42press
- 75. Pitch deck: Investment Hiring 3 more people Expand the server capacity Expand PR efforts http://www.slideshare.net/press42 investment@press42.com / @42press
- 76. Pitch deck: Call to action Tools are TOO generic No tools = manual working http://www.slideshare.net/press42 investment@press42.com / @42press
- 77. Pitch deck: Call to action “Business-to-business finally becomes “sexy.”: Over the past 6-to-12 months, we’ve started to do more B2B deals” for “vertical solutions” Jeff Clavier, SoftTech VC - Dic 2012 http://www.slideshare.net/press42 investment@press42.com / @42press
- 78. Pitch deck: Call to action Storytelling specific tools are needed You’ve
- 79. got
- 80. the
- 81. final
- 82. words
- 83. of
- 84. our
- 85. story... http://www.slideshare.net/press42 investment@press42.com / @42press
- 86. Pitch deck = Script (narration) + Photography = Movie
- 87. Pitch deck: Extra slides
- 88. Pitch deck: Extra slides Elaborate on marketing strategies Elaborate on business model Elaborate on why you aren’t a Groupon clone
- 89. Pitch deck: DON’TS 1. Put more than 3 words per slide 2. Put shitty images that pixelate or tiny ones 3. Put graphs without a source 4. Put your contact information on the last slide 5. Put weird color combinations: Stick to white-black 6. Use tiny fonts and leave white space available 7. Live demos 8. If you use a video, time it or have it narrated it 9. Don't relay on the Internet 10. Put tables full of numbers 11. 3D Graphs 12. Fancy transitions 13. Add graphs with no axis titles 14. Use numbers with no units
- 90. Investor deck
- 91. Investor deck It’s an Executive Summary Reading format: More words Expect it to be printed Add a date to it
- 92. Media deck
- 94. Remove financial slides: marketing, financial projections, investment
- 95. Stress on numbers: How big the problem is How much it hurts Traction, users, etc. Compared them with well known figures
- 97. Sell the future with your milestones
- 98. Call to action: Media’s target group
- 99. Customer deck
- 100. Focus on the Solution
- 101. Maria Ana Ilustrate
- 102. with
- 103. a
- 104. user
- 105. story
- 106. Show real user feedback about your solution
- 107. Stress the savings Costs savings Time savings
- 108. Stress the savings Costs savings Time savings Give
- 109. real
- 110. examples
- 112. quotes
- 115. DoUmo ArigatoU http://www.press42.com alex@press42.com @42press / @abarrera http://slideshare.net/press42