Creating your library's future the Peter Drucker way.

1. Create Your Future the Peter
Drucker Way
Bruce Rosenstein
www.brucerosenstein.com
ProQuest Library Futures Forum
May 19, 2014

2. Peter Drucker 101
Peter Drucker (1909-2005)
Consultant to major corporations (General
Electric, Procter & Gamble, etc.) and nonprofits
(Girl Scouts of the USA, American Red Cross and
others)
Author of more than 40 books selling millions of
copies worldwide
Longtime professor (The Drucker School,
Claremont, Cal. & elsewhere)

3. Creating the Future For You &
Your Organization

4. Drucker’s First Rule of
Priority Setting:
Focus on the Future, Not
the Past

5. Drucker’s 10 Elements of the
Future
Mindset
Uncertainty
Creation
Inevitability
Present moment
Change
Reflection
Remove/Improve
Innovation/entrepreneurship
Risk

6. “In human affairs – political, social, economic and
business– it is pointless to try to predict the future, let
alone attempt to look ahead 75 years…But it is possible
– and fruitful -- to identify major events that have
already happened, irrevocably, and that therefore will
have predictable effects in the next decade or two. It is
possible, in other words, to identify and prepare for the
future that has already happened.”
-Peter F. Drucker, Peter Drucker on the Profession of
Management, 1998

7. Drucker further believed that we must
“develop a methodology for perceiving and
analyzing these changes.”
This can be a central challenge and goal for
information professionals in this era of
disruption and upheaval.

8. How to Determine “the Future That
Has Already Happened” Part 1
Human intelligence:
Meeting in future-oriented groups
(including book groups)
Brown-bag workplace events with
speakers
Journal clubs

9. How to Determine the Future That Has
Already Happened Part 2
Information Searches:
Free and fee databases
Web searching
Monitoring of newspapers, magazines and
journals
Demographics
Government reports/statistics
Applying Competitive Intelligence techniques

10. Future-Oriented Prizes, Honors and Awards Part 1
The Drucker Institute (Peter F. Drucker Award for
Nonprofit Innovation)
The Economist (Innovation Awards)
Encore.org (Purpose Prize)
Ernst & Young (Entrepreneur of the Year Award)
The Frances Hesselbein Leadership Institute
(Leader of the Future Award)

11. Future-Oriented Prizes, Honors and
Awards Part 2
John Templeton Foundation (The
Templeton Prize)
MacArthur Foundation (MacArthur
Fellows Program, AKA “Genius Grants”)
Nobel Foundation (Nobel prizes)
TED (Technology Entertainment, Design)
(TED Prize)
X PRIZE Foundation, “Revolution through
Competition” (X PRIZEs)

12. Organizations and Think Tanks, Part 1
Accenture (Public Service for the Future)
Burson-Marsteller (Future Perspective)
DARPA
Deloitte (Center for the Edge)
Foresight (future-oriented organization from
the British government)

13. Organizations and Think Tanks, Part 2
The Future of Work (an initiative from Lynda Gratton,
a professor at the London Business School)
Institute for the Future (IFTF)
Pew Research Center
RAND
World Future Society (WFS) Slogan: “Tomorrow is Built
Today”

14. Shaping the Future of Your Organization
“…the seemingly most successful business of
today is a sham and a failure if it does not
create its own and different tomorrow. It
must innovate and re-create its products or
services but equally the enterprise itself.” -
Peter F. Drucker, The Executive in Action,
1996

15. Competitive Intelligence
for the Future

16. Arik Johnson, Aurora WDC, from Bruce
Rosenstein, Create Your Future the Peter Drucker
Way:
“Strategic, market, and competitive intelligence
overcomes traditionally internally -focused leadership by
placing strategy as the product, rather than the process,
for defining and achieving success. The bygone era when
strategy and marketing were separate disciplines has
enabled an intense focus on generating new demand and
quantifying customer value by solving customer problems,
often before customers even knew they had them.”

17. Craig Fleisher, Aurora WDC, from Bruce
Rosenstein, Create Your Future the Peter
Drucker Way:
"Competitive intelligence is, by design and tasking, a
process that helps executives in organizations to envision
a more desirable future. Unlike many better known
organizational functions that rely on reorganizing and
tabulating prior performance data, CI activities and
practices are designed to help decision makers look
ahead, and many also help managers to “‘peer around
corners.”’

18. Chris Hote, Digimind USA, from Bruce Rosenstein,
Create Your Future the Peter Drucker Way:
[of the growing role of CI in organizations]”… fueled by the
substantial and constantly increasing amount of information
available on the Internet. Beyond newspapers, press releases,
corporate announcements, and corporate websites, the
Internet now contains numerous databases (patents, clinical
trials), public information (regulatory bodies), and user-
generated content (blogs, Twitter, Facebook, and so on) that
can be exploited to better anticipate market trends, competitor
tactics, and consumer demands.”

19. Appreciative Inquiry for the Future
This process focuses on what the organization does well, not what its deficiencies are
Taps into your organization’s deepest desires to do good, meaningful work.
Often associated with Professor David Cooperrider of Case Western Reserve University
(and a visiting professor at the Drucker School)
AI uncovers the potential within an organization and leverages the valuable practices
already in places; making it somewhat similar to knowledge management

20. For your professional development:
learn to become your own successor
Diversify your efforts/outputs
Develop a powerful personal brand
Global outlook/global worldview
Remain relevant
Create a consistent, impressive body of
work
Create work that benefits others

21. Inner Strength Tools for a Future-Focused
Mindset
Mindfulness
The Relaxation Response
Self-Efficacy

22. Harvard University
Professor Howard
Gardner’s Five Minds for
the Future

23. 1.The disciplined mind
2.The synthesizing
mind
3.The creating mind
4.The respectful mind
5.The ethical mind

24. Super Successors: People who
continue to create their
futures; with a track record of
succeeding themselves

25. Doug Conant
Edward Tufte
Richard Branson
Frances Hesselbein

26. Harvard theorist Robert
Kegan: the mental
complexity model for
thinking about the future
The socialized mind
The self-authoring mind
The self-transforming mind

27. Holistic Look Beyond Your
Current Workplace
Activities involving family,
volunteering, taking classes,
playing/teaching a musical
instrument, book groups, playing
sports, exercise/mind-body
activities, civic groups,
spiritual/religious activities,
mentoring, book clubs (to name a
few…)

28. To learn more about my new
McGraw-Hill book, Create Your
Future the Peter Drucker Way:
http://brucerosenstein.com/crea
te-your-future/

29. Thank You for Participating!
To learn more, please visit
www.brucerosenstein.com
To learn more about Peter Drucker:
The Drucker Institute
www.druckerinstitute.com
The Peter F. Drucker and Masatoshi Ito Graduate School of
Management, at Claremont Graduate University
http://www.cgu.edu/pages/130.asp
contact me: rosensteinbruce@gmail.com