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Social	
  Media	
  
                in	
  the	
  World
                                 Text




                             Dr.	
  Mihaela	
  Vorvoreanu	
  (Dr.	
  V)
                                      Purdue	
  University

    http://prconnections.net                                              @mihaela_v
Tuesday, November 17, 2009
Worldwide Internet Use
           ‣ What	
  con:nent	
  
                  has	
  the	
  most	
  
                  users?
           ‣ Guess	
  percentage	
  
                  of	
  Internet	
  users/
                  con:nent	
  (total	
  =	
  
                  100%)



Tuesday, November 17, 2009
Worldwide Internet Use



                                    24.1%        42.6%


                                                           14.6%
                                          3.3%

                                     3.9%
                                                               10.3%
                                                    1.2%



   All data from Internetworldstats.com
Tuesday, November 17, 2009
World	
  popula4on	
  vs.	
  Online
World population                                                                                     Internet users

                               Oceania                                                          Oceania
                                                                                                   Africa
                        S. America                                                      S. America

                N. America

             Middle East                                                      N. America



               Europe                                                         Middle East
                                                                                                            Asia



                                         Asia
                                                                                            Europe




                                          Africa       Asia         Europe    Middle East
                                          N. America   S. America   Oceania


   All data from Internetworldstats.com
Tuesday, November 17, 2009
Social	
  media



                   ‣ What	
  is	
  social	
  media?
                   ‣ Can	
  you	
  give	
  me	
  examples?



Tuesday, November 17, 2009
Social	
  Media	
  Worldwide


                   ‣ Social	
  networking
                   ‣ Reading	
  blogs
                   ‣ Watching	
  video	
  clips



Tuesday, November 17, 2009
Top	
  SNS	
  worldwide

      1. Facebook

      2. MySpace

      3. Hi5

      4. Friendster

      5. Orkut

      6. Bebo

      7. Skyrock


                                          comscore, 2008; Universal McCann, 2008
Tuesday, November 17, 2009
Social	
  Networking

                   ‣ Where	
  is	
  social	
  networking	
  more	
  
                             popular?	
  Rank	
  these	
  countries:
                               ‣ Romania
                               ‣ Philippines
                               ‣ USA
                               ‣ South	
  Korea

Tuesday, November 17, 2009
Ac4ve	
  Internet	
  users:	
  SNS




                                        Universal McCann, 2008
Tuesday, November 17, 2009
Ac4ve	
  Internet	
  users:	
  SNS




                                        Universal McCann, 2008
Tuesday, November 17, 2009
Reading	
  blogs

                   ‣ Where	
  do	
  people	
  read	
  blogs	
  more?	
  Rank	
  
                             these	
  countries:
                              ‣ USA
                              ‣ Russia
                              ‣ China
                              ‣ South	
  Korea

Tuesday, November 17, 2009
Ac4ve	
  Internet	
  users:	
  Reading	
  blogs




                                       Universal McCann, 2008
Tuesday, November 17, 2009
Ac4ve	
  Internet	
  users:	
  Reading	
  blogs




                                       Universal McCann, 2008
Tuesday, November 17, 2009
Online	
  videos

                   ‣ Who	
  likes	
  online	
  videos	
  more?	
  Rank	
  
                             these	
  countries:
                              ‣ USA
                              ‣ Germany
                              ‣ China
                              ‣ Spain

Tuesday, November 17, 2009
Ac4ve	
  Internet	
  users:	
  Online	
  video




                                         Universal McCann, 2008
Tuesday, November 17, 2009
Ac4ve	
  Internet	
  users:	
  Online	
  video




                                         Universal McCann, 2008
Tuesday, November 17, 2009
Top	
  social	
  media	
  use:


                   ‣ Netherlands
                   ‣ USA
                   ‣ South	
  Korea



Tuesday, November 17, 2009
South	
  Korea


                   ‣ Blogging	
  is	
  very	
  personal
                   ‣ High	
  trust	
  in	
  company	
  info	
  &	
  PR
                   ‣ Tech	
  &	
  gadget	
  reviews	
  OK
                   ‣ Pitching	
  =	
  personal	
  space	
  invasion


                                                                Edelman S. Korea, 2007
Tuesday, November 17, 2009
Social	
  media	
  culture:	
  Social	
  norms


                   ‣ Do	
  you	
  follow	
  people	
  you	
  haven’t	
  met	
  
                             on	
  Facebook?	
  On	
  Twi_er?
                   ‣ How	
  many	
  :mes/day	
  do	
  you	
  update	
  
                             Facebook?	
  Twi_er?
                   ‣ What	
  groups	
  do	
  you	
  connect	
  with	
  on	
  
                             Facebook?	
  Twi_er?


Tuesday, November 17, 2009
Social	
  Norms



                             X                 =?!?!
                                    Local
  Social Media
                                   Cultural
    Norms
                                   Norms




Tuesday, November 17, 2009
?!?!                            Research


                   ‣ Client	
  asks	
  for	
  social	
  media	
  campaign	
  in	
  
                             Romania.
                   ‣ What	
  ques:ons	
  do	
  you	
  ask	
  in	
  your	
  
                             research?




Tuesday, November 17, 2009
Summary

                   ‣ Social	
  media	
  use	
  worldwide:	
  We	
  don’t	
  
                             “own”	
  social	
  media
                   ‣ Social	
  norms	
  vary	
  by:
                      ‣ social	
  medium
                      ‣ local	
  culture
                   ‣ Research	
  Ques:ons	
  to	
  start	
  with
    http://prconnections.net                                             @mihaela_v
Tuesday, November 17, 2009
Sources:

                   ‣         Universal	
  McCann	
  Social	
  Media	
  tracker:
                             h5p://www.universalmccann.com/wave/
                   ‣         ComScore	
  2008	
  Social	
  Networking	
  Worldwide:
                             h5p://www.comscore.com/Press_Events/
                             Press_Releases/2008/08/
                             Social_Networking_World_Wide
                   ‣         Edelman	
  South	
  Korea	
  2007:
                             h5p://www.edelman.com.br/korean.pdf



Tuesday, November 17, 2009
Contact:

                   ‣ Dr.	
  V
                             Computer	
  Graphics	
  Technology
                             Organiza:onal	
  Leadership	
  &	
  Supervision
                             Purdue	
  University
                             mihaela@purdue.edu
                             @mihaela_v
                             h_p://prconnec:ons.net
                             h_p://prprofmv.wordpress.com

Tuesday, November 17, 2009

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Social Media Worldwide

  • 1. Social  Media   in  the  World Text Dr.  Mihaela  Vorvoreanu  (Dr.  V) Purdue  University http://prconnections.net @mihaela_v Tuesday, November 17, 2009
  • 2. Worldwide Internet Use ‣ What  con:nent   has  the  most   users? ‣ Guess  percentage   of  Internet  users/ con:nent  (total  =   100%) Tuesday, November 17, 2009
  • 3. Worldwide Internet Use 24.1% 42.6% 14.6% 3.3% 3.9% 10.3% 1.2% All data from Internetworldstats.com Tuesday, November 17, 2009
  • 4. World  popula4on  vs.  Online World population Internet users Oceania Oceania Africa S. America S. America N. America Middle East N. America Europe Middle East Asia Asia Europe Africa Asia Europe Middle East N. America S. America Oceania All data from Internetworldstats.com Tuesday, November 17, 2009
  • 5. Social  media ‣ What  is  social  media? ‣ Can  you  give  me  examples? Tuesday, November 17, 2009
  • 6. Social  Media  Worldwide ‣ Social  networking ‣ Reading  blogs ‣ Watching  video  clips Tuesday, November 17, 2009
  • 7. Top  SNS  worldwide 1. Facebook 2. MySpace 3. Hi5 4. Friendster 5. Orkut 6. Bebo 7. Skyrock comscore, 2008; Universal McCann, 2008 Tuesday, November 17, 2009
  • 8. Social  Networking ‣ Where  is  social  networking  more   popular?  Rank  these  countries: ‣ Romania ‣ Philippines ‣ USA ‣ South  Korea Tuesday, November 17, 2009
  • 9. Ac4ve  Internet  users:  SNS Universal McCann, 2008 Tuesday, November 17, 2009
  • 10. Ac4ve  Internet  users:  SNS Universal McCann, 2008 Tuesday, November 17, 2009
  • 11. Reading  blogs ‣ Where  do  people  read  blogs  more?  Rank   these  countries: ‣ USA ‣ Russia ‣ China ‣ South  Korea Tuesday, November 17, 2009
  • 12. Ac4ve  Internet  users:  Reading  blogs Universal McCann, 2008 Tuesday, November 17, 2009
  • 13. Ac4ve  Internet  users:  Reading  blogs Universal McCann, 2008 Tuesday, November 17, 2009
  • 14. Online  videos ‣ Who  likes  online  videos  more?  Rank   these  countries: ‣ USA ‣ Germany ‣ China ‣ Spain Tuesday, November 17, 2009
  • 15. Ac4ve  Internet  users:  Online  video Universal McCann, 2008 Tuesday, November 17, 2009
  • 16. Ac4ve  Internet  users:  Online  video Universal McCann, 2008 Tuesday, November 17, 2009
  • 17. Top  social  media  use: ‣ Netherlands ‣ USA ‣ South  Korea Tuesday, November 17, 2009
  • 18. South  Korea ‣ Blogging  is  very  personal ‣ High  trust  in  company  info  &  PR ‣ Tech  &  gadget  reviews  OK ‣ Pitching  =  personal  space  invasion Edelman S. Korea, 2007 Tuesday, November 17, 2009
  • 19. Social  media  culture:  Social  norms ‣ Do  you  follow  people  you  haven’t  met   on  Facebook?  On  Twi_er? ‣ How  many  :mes/day  do  you  update   Facebook?  Twi_er? ‣ What  groups  do  you  connect  with  on   Facebook?  Twi_er? Tuesday, November 17, 2009
  • 20. Social  Norms X =?!?! Local Social Media Cultural Norms Norms Tuesday, November 17, 2009
  • 21. ?!?! Research ‣ Client  asks  for  social  media  campaign  in   Romania. ‣ What  ques:ons  do  you  ask  in  your   research? Tuesday, November 17, 2009
  • 22. Summary ‣ Social  media  use  worldwide:  We  don’t   “own”  social  media ‣ Social  norms  vary  by: ‣ social  medium ‣ local  culture ‣ Research  Ques:ons  to  start  with http://prconnections.net @mihaela_v Tuesday, November 17, 2009
  • 23. Sources: ‣ Universal  McCann  Social  Media  tracker: h5p://www.universalmccann.com/wave/ ‣ ComScore  2008  Social  Networking  Worldwide: h5p://www.comscore.com/Press_Events/ Press_Releases/2008/08/ Social_Networking_World_Wide ‣ Edelman  South  Korea  2007: h5p://www.edelman.com.br/korean.pdf Tuesday, November 17, 2009
  • 24. Contact: ‣ Dr.  V Computer  Graphics  Technology Organiza:onal  Leadership  &  Supervision Purdue  University mihaela@purdue.edu @mihaela_v h_p://prconnec:ons.net h_p://prprofmv.wordpress.com Tuesday, November 17, 2009