Presentation about social media worldwide for an International PR class at Georgia Southern University.

1. Social
Media
in
the
World
Text
Dr.
Mihaela
Vorvoreanu
(Dr.
V)
Purdue
University
http://prconnections.net @mihaela_v
Tuesday, November 17, 2009

2. Worldwide Internet Use
‣ What
con:nent
has
the
most
users?
‣ Guess
percentage
of
Internet
users/
con:nent
(total
=
100%)
Tuesday, November 17, 2009

3. Worldwide Internet Use
24.1% 42.6%
14.6%
3.3%
3.9%
10.3%
1.2%
All data from Internetworldstats.com
Tuesday, November 17, 2009

4. World
popula4on
vs.
Online
World population Internet users
Oceania Oceania
Africa
S. America S. America
N. America
Middle East N. America
Europe Middle East
Asia
Asia
Europe
Africa Asia Europe Middle East
N. America S. America Oceania
All data from Internetworldstats.com
Tuesday, November 17, 2009

5. Social
media
‣ What
is
social
media?
‣ Can
you
give
me
examples?
Tuesday, November 17, 2009

6. Social
Media
Worldwide
‣ Social
networking
‣ Reading
blogs
‣ Watching
video
clips
Tuesday, November 17, 2009

7. Top
SNS
worldwide
1. Facebook
2. MySpace
3. Hi5
4. Friendster
5. Orkut
6. Bebo
7. Skyrock
comscore, 2008; Universal McCann, 2008
Tuesday, November 17, 2009

8. Social
Networking
‣ Where
is
social
networking
more
popular?
Rank
these
countries:
‣ Romania
‣ Philippines
‣ USA
‣ South
Korea
Tuesday, November 17, 2009

9. Ac4ve
Internet
users:
SNS
Universal McCann, 2008
Tuesday, November 17, 2009

10. Ac4ve
Internet
users:
SNS
Universal McCann, 2008
Tuesday, November 17, 2009

11. Reading
blogs
‣ Where
do
people
read
blogs
more?
Rank
these
countries:
‣ USA
‣ Russia
‣ China
‣ South
Korea
Tuesday, November 17, 2009

12. Ac4ve
Internet
users:
Reading
blogs
Universal McCann, 2008
Tuesday, November 17, 2009

13. Ac4ve
Internet
users:
Reading
blogs
Universal McCann, 2008
Tuesday, November 17, 2009

14. Online
videos
‣ Who
likes
online
videos
more?
Rank
these
countries:
‣ USA
‣ Germany
‣ China
‣ Spain
Tuesday, November 17, 2009

15. Ac4ve
Internet
users:
Online
video
Universal McCann, 2008
Tuesday, November 17, 2009

16. Ac4ve
Internet
users:
Online
video
Universal McCann, 2008
Tuesday, November 17, 2009

17. Top
social
media
use:
‣ Netherlands
‣ USA
‣ South
Korea
Tuesday, November 17, 2009

18. South
Korea
‣ Blogging
is
very
personal
‣ High
trust
in
company
info
&
PR
‣ Tech
&
gadget
reviews
OK
‣ Pitching
=
personal
space
invasion
Edelman S. Korea, 2007
Tuesday, November 17, 2009

19. Social
media
culture:
Social
norms
‣ Do
you
follow
people
you
haven’t
met
on
Facebook?
On
Twi_er?
‣ How
many
:mes/day
do
you
update
Facebook?
Twi_er?
‣ What
groups
do
you
connect
with
on
Facebook?
Twi_er?
Tuesday, November 17, 2009

20. Social
Norms
X =?!?!
Local
Social Media
Cultural
Norms
Norms
Tuesday, November 17, 2009

21. ?!?! Research
‣ Client
asks
for
social
media
campaign
in
Romania.
‣ What
ques:ons
do
you
ask
in
your
research?
Tuesday, November 17, 2009

22. Summary
‣ Social
media
use
worldwide:
We
don’t
“own”
social
media
‣ Social
norms
vary
by:
‣ social
medium
‣ local
culture
‣ Research
Ques:ons
to
start
with
http://prconnections.net @mihaela_v
Tuesday, November 17, 2009

23. Sources:
‣ Universal
McCann
Social
Media
tracker:
h5p://www.universalmccann.com/wave/
‣ ComScore
2008
Social
Networking
Worldwide:
h5p://www.comscore.com/Press_Events/
Press_Releases/2008/08/
Social_Networking_World_Wide
‣ Edelman
South
Korea
2007:
h5p://www.edelman.com.br/korean.pdf
Tuesday, November 17, 2009

24. Contact:
‣ Dr.
V
Computer
Graphics
Technology
Organiza:onal
Leadership
&
Supervision
Purdue
University
mihaela@purdue.edu
@mihaela_v
h_p://prconnec:ons.net
h_p://prprofmv.wordpress.com
Tuesday, November 17, 2009