Presented @ IIBA Denver

1. Everything you ever
wanted to know about UX
(*but were afraid to ask)
Andrew Hinton | @inkblurt
Patrick T Quattlebaum | @ptquattlebaum

2. A question

3. #uxba

4. #uxba source:http://wpedia.goo.ne.jp/enwiki/Release_Management

5. “Most people make the mistake of thinking design is
what it looks like... People think it’s this veneer—that the
designers are handed this box and told, ‘Make it look
good!’ That’s not what we think design is. It’s not just
what it looks like and feels like. Design is how it works.”
Steve Jobs in Design Is How It Works: How the Smartest Companies Turn Products into Icons
#uxba

6. #uxba

7. #uxba

8. #uxba

9. UX The accumulation of the interactions a
person has with a product or service.
#uxba

10. A story

11. "We taught them about yacht design so
they could participate in the design."
#uxba

12. The system shall...
#uxba

13. #uxba source: http://www.theaeonsolution.com/security/?p=190

14. #uxba source: cruciality.wordpress.com/category/humour/

15. UX emphasizes
people
psychology
behavior
culture
context
Cognitive Psychology and its Implications
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16. Empathy
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17. “We’re here to make things that improve people’s lives.
In doing so, our companies profit in both senses of the
word... We should judge our industry by the happiness
we create.”
Cennydd Bowles, The fall and rise of user experience
#uxba

18. #uxba source: http://www.youtube.com/watch?v=2lXh2n0aPyw

19. As much “what” than “how”

20. #uxba source: http://uxbooth.s3.amazonaws.com/wp-content/uploads/2010/03/05UXBooth_Goliath2.png

21. #uxba source: Jared Spool, User Interface Engineering

22. #uxba source: http://www.pragmaticmarketing.com/publications/magazine/7/4/the-freemium-business-model-and-viral-product-management/

23. perform, and how easy was it to do them? What other choices does she have for achieving her
goals, and why did she choose your application?
If you get the user research wrong, you are not going to get your user experience design right. But if
you get it right, you have the building blocks for a great customer-focused user experience.
Figure 2 User Research Is Where UX Design Begins
Directly interact with the application’s users
Listen through interviews and surveys to understand
their needs.
Observe Look overUsers users’ shoulder while they are
your can accomplish their goals.
doing their job to fill in gaps in your understanding.
Create research-based personas — vivid, narrative
Personify descriptions of fictitious people — to represent the
attitudes, goals, and behaviors of your users.
Walk in your users’ shoes to understand
Empathize how they may — or may not — engage emotionally
with your Web site or software application.
56758 Source: Forrester Research, Inc.
#uxba source: Forrest Research, “Business Analysts: Seize The Opportunity To Deliver Compelling User Experiences”

24. Market User
Design Research Research Research
Analytics
Behavioral
(what people do)
Analytics Review
Ethnography
Split of Multivariate Testing
Contextual Inquiry
Lab Usability Testing
Diary Studies
Quantitative Qualitative
Card Sorting
Demographic Studies
Intercept Surveys Desirability Tests User Interviews
Surveys Focus Groups
Attitudinal
(what people say)
#uxba

25. http://flickr.com/photos/spcoon/1606694538/
User interviews
Conduct one-on-one or group interviews to explore, uncover and understand
issues and opportunities facing users.
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26. http://flickr.com/photos/podtech/398080624/
Contextual inquiry and observation
Observing users in the context of use can provide invaluable insight into what
affects user behavior and can provide realistic scenarios to drive more effective
design solutions.
#uxba

27. Filling in the gaps about the users
Field research provides insights into context of use that typical requirements
elicitation does not provide.
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28. #uxba source: http-//www.blogcdn.com/www.kitchendaily.com/media/2010/02/cooking-without-measuring-456

29. #uxba source: http-//houseoffraser.scene7.com/is/image/HOF/I_107848688_00_20081211

30. #uxba source:http-//www.abetterbagofgroceries.com/wp-content/uploads/2010/04/OXO-measure-cup-from-top.jpg

31. #uxba source: http://www.emeraldinsight.com/content_images/fig/2880300205002.png