Optimize your content as you add it p tips and checklists for Video, Press Releases, Blog Posts, Job Listings, etc.

1. The Art of Optimization SEO The Crap out of Your Site Caitlin Kaluza Search Engine Marketing Manager at Schipul @qcait caitlin@schipul.com #schipulcon

2. Content is King @qcait // #schipulcon Photo credit: flickr.com/photos/cheesebikini/5870360995

3. What We’ll Go Over General Tips for Adding New Content SEO Tips & Checklists for Adding Video Press Releases Photo Albums Job Listings Blog Posts @qcait // #schipulcon

4. General Tips @qcait // #schipulcon Photo credit: flickr.com/photos/peyri/18102850

5. SEO Tips for New Content Fresh, Unique Content is good for Search Engines & Visitors Search Engines are Deaf & Blind Location Targeting Avoid Duplicate Content Cross Link @qcait // #schipulcon

6. Idea Generation Goals Audience What’s Working? Link Bait Top 10 Ways to… Hot Topics/In the News Infographics How To/FAQs @qcait // #schipulcon

7. Video @qcait // #schipulcon Photo credit: flickr.com/photos/fboyd/5982214447

8. Video Stats 3 Billion Number of videos viewed on YouTube per day (YouTube) 90% Percent of IP traffic that will be video by 2013 (Cisco, 2009) 38%Percent of Google Universal Search results that include video (Comscore, 2008) 40%Percent higher CTR of video thumbnails vs. links (aimClear study, 2011) Search Engines tend to crawl video sites faster @qcait // #schipulcon

9. YouTube Basics Title - 100 characters Video name| service/category | name of company Description - 5,000 characters Make it Informative, include link back to site Tags - 120 character limit Thumbnail – Choose 1 of 3 options Tip: Choose a face over text Time – Keep it around 2 minutes @qcait // #schipulcon

10. YouTube Advanced Create Playlist with description & tags Add Closed Captions Keyword Research @qcait // #schipulcon

11. Vimeo High quality, No time limitations Audience ~10% market share Demographic: 20-35, male “Artist community” Cross Post @qcait // #schipulcon

12. Post to Your Site Create a page with Embedded Video Submit a video sitemap @qcait // #schipulcon

14. Description includes keywords & links back to site

15. Tags

16. Closed Captions Added

17. Embedded on your site as well@qcait // #schipulcon

18. Press Releases/News @qcait // #schipulcon Photo credit: flickr.com/photos/caseydavid/5962581723

19. Press Release Free vs. Paid PitchEngine $29 (discount for nonprofits) PRWeb ~$140 Choose Locations Wisely (up to 3 cities) Including link backs Most allow up to 5 Can usually include Social Media also Most sites include analytics @qcait // #schipulcon

20. @qcait // #schipulcon

21. Timing Submit 3 Business Days Before Release Date (requires review) Also post on your site on release day Fridays bad, Mondays good @qcait // #schipulcon

22. What About Duplicate Content? Google recognizes non-malicious duplication, i.e.: Print-only & mobile versions of web pages Press Releases & Articles Google groups duplicate content into one cluster Selects the “best” URL to represent the group Consolidate properties of the URLs in the cluster, such as link popularity, to the representative URL @qcait // #schipulcon

24. Use Tags

25. Include link backs + Social Media links

26. Post on your site as well@qcait // #schipulcon

27. Online Photo Albums @qcait // #schipulcon Photo credit: flickr.com/photos/manannan_alias_fanch/217562237

28. Photo Content Tips Tell a Story Tag Lots of People Make People Look Good Link Back to your Site Follow up an Event with Photos @qcait // #schipulcon

29. More Technical Use Unique Descriptions Size for web with Photoshop or Picnik.com File Name Black-cat-with-camera.jpg > DCIM10347.jpg Google assumes a JPG is a photo, GIF/PNG is a graphic @qcait // #schipulcon

30. Creative Commons Licensing beyond “All Rights Reserved” Allow sharing, with attribution – your photos go further Learn more at creativecommons.org @qcait // #schipulcon

32. Description includes Keywords & Links Back to Site

33. Each Description is Unique

34. Use Tags

35. Filename Includes Text@qcait // #schipulcon

36. Job Listings @qcait // #schipulcon Photo credit: flickr.com/photos/paulk/5217304095

37. How Do Job Candidates Search? @qcait // #schipulcon

39. Include generic words like “job, career, employment”

40. Include location name

41. Text is better than a PDF@qcait // #schipulcon

42. Blog Posts @qcait // #schipulcon Photo credit: flickr.com/photos/badjonni/472004287

44. Yoast SEO

45. Yet Another Related Posts Plugin@qcait // #schipulcon

47. Meta Description & Keywords

48. Headings – Heading 1, Heading 2, Heading 3

49. Include keywords (“fancy text”)

50. One and only one H1 per page

51. Alt Tags for all Images

52. Put copy in both Title and Alternate Text

53. Cross Links to other pages on your site

54. Link includes keywords@qcait // #schipulcon

55. A Few Last Notes @qcait // #schipulcon Photo credit: flickr.com/photos/what_i_see/1832880392

56. Timing Post Content Regularly Consistency > Frequency Tip: Create an Editorial Calendar Have one person own it who delegates as needed Google Docs makes easy sharing @qcait // #schipulcon

57. Where to Share Google & Bing Incorporate Social Signals Must be public, i.e. Twitter, Facebook Fan Page Don’t be afraid to share twice First: Announce new post Second: Pull outa quote or fact @qcait // #schipulcon

58. Thanks! Questions? Caitlin Kaluza Search Engine Marketing Manager Schipul – The Web Marketing Company @qcait TheSEMBlog.com @qcait // #schipulcon // http://bit.ly/schipslides