2. Summary
• +20 People team. Focus on Engineers, Product Development, Marketing, Customer
Support, & Sales.
• Started as a Facebook Development House (Altodot) late in 2009, switched to product
(The Fan Machine) by the end of 2011.
• Our mission is to help marketers to SAVE TIME and MONEY on their Social Marketing
campaigns, while delivering BETTER results.
• Altodot | The Fan Machine was the first company selected
by Facebook as Preferred Developer Consultant in Latin
America in May 2011
• Now in 2013 still in the program as “PMD”
(Preferred Marketing Developers)

3. As
of
April
2013
we
are
the
only
Facebook
PMD
with
an
Apps
Pla<orm
available
in
Spanish
&
Portuguese
and
with
presence
in
LaEn
America.
And
we
where
among
the
first
companies
in
the
world
to
launch
a
Mobile
Version
of
our
pla<orm.

4. OurVision
• We
are
building
a
Pla/orm
to
solve
what
we
think
are
some
of
the
big
issues
in
Social
Media:
-­‐ ¿How
do
you
get
to
increase
your
Fans
&
Followers?
-­‐ ¿How
do
yo
know
who
they
really
are?
-­‐ ¿How
do
you
make
money
out
of
them?

5. Team
• Antón Chalbaud - CEO / Co-Founder: His first startup was Buscate.com, an
online photos site, think Facebook in 1999, after that he founded an Interactive
Agency (2002-2006), then he joined the team that would build Sonico.com |
Fnbox(2006-2009), and in september 2009 he decided to start Altodot, which later
turned into “The Fan Machine”. Have been involved in “Social Web” and e-commerce
for some time.
http://ar.linkedin.com/in/chalbaud
• Matías Paterlini - CTO / Co-Founder: in the past he founded a real state SaaS
platform (virtualinmobiliario.com), and he’s been involved in Social Apps development
since the first day the Facebook platform was launched.
http://ar.linkedin.com/in/paterlinimatias
• Claudio Cohen - CMO / Co-Founder: He’s always been in agencies working both
on creative and sales positions.The last one being Havas Media. Shortly before
Altodot/The Fan Machine he started up an Interactive Agency, which he left to join
the company.
http://ar.linkedin.com/in/claudiocohen

6. The
Market
International markets are pretty much unattended since 50% of Facebook
marketing spending is done in the US.
There is a big opportunity outside the US, and it’s not yet being exploited.

7. LaEn
America
vs
US
(GDP)
LatAm < US

8. LaEn
America
vs
US
(FB
Users)
LatAm > US

9. LaEn
America
The Region is already bigger than the US in terms of Facebook Users, and it
keeps growing.There are few or no competitors in most of the markets.

10. Other
Key
Markets
When you analize international markets, as a whole (beyond Latin America),
they have over TWICE the size of the US, both in terms of GDP and
Facebook Users, and the international markets keep growing a lot faster than
the US.

11. but
MarkeEng
execuEon
is
Local.
Social
Networks
may
be
global,

12. The Opportunity
• Social
MarkeCng
is
becoming
mainstream,
as
a
part
of
the
whole
Digital
MarkeCng
Strategy,
no
longer
a
Silo.
• We
want
to
help
brands
to
save
TIME
&
MONEY
on
their
digital
markeCng
efforts.
• InternaEonal
Markets
are
unaIended
(we
are
focusing
in
LaCn
America
first).

13. The
Product
Today

14. User%friendly,dashboard,giving%&ps%in%each%field,%step%by%step,%to%make%it%easy%
for%you%to%set%up%the%promo&on%%
Easy,to,Use,

15. Fraud&detec*on&tools&including(IPs(lists(from(which(votes(were(given,(a(captcha(
that(avoids(vo8ng(from(fake(profiles,(and(more.((
Avoid&Scams&

16. Metrics(and(graphics!to!assess!market!share,!that!provide!you!with!details!on!the!
number!of!par7cipants,!votes!and!registered!users.!You!can!even!manage!the!
content!submi<ed!by!your!fans.!!
Real(Time(Metrics(

17. Spread
The
Word
Your users can spread the Word about
their participation in a contest or
promotion into multiple social
networks, and they will always be
directed to their own landing page.

18. Go
Mobile
Your Contests & Promotions will go
mobile, integrated in the Facebook
Mobile App, you don’t need to
distribute your own app, or get the
users to use a browser :)

19. Technology
• The backend of the platform has been developed having in mind
massive escalability, basically the development is built over
OpenSource Technologies: Linux, PHP and MySQL.
• We are using Amazon Web Services to host the platform. Everything is
ready to scale horizontally.
• We deliver mobile versions of all our releases.
• We have been training for this for almost 3 years.

20. Sales
&
MarkeEng

21. How Are we doing so far?
• Brands
already
paying
for
our
services
(Such
as
Walmart
in
Brasil,
Banamex
and
TV
Azteca
in
Mexico,
Cencosud
in
Chile,
Quilmes/AmBev
and
AMEX
in
ArgenGna,
and
many
others).
• Moving
fast
on
our
Product
Development
Roadmap,
about
to
launch
Facebook
Ads,
and
Social
CRM
integraGon
funcGonaliGes
in
Q3
2013.
• Great
Case
Studies
with
large
companies
in
the
Region,
with
Facebook
support.
• Customer
Support
team
in
place
(English,
Spanish,
Portuguese).
• Sales
teams
already
operaGng
in
Brasil,
Mexico,
Perú
and
ArgenGna.
Colombia,
and
Chile
coming
Soon.

22. AGENCIES BRANDS RETAILERS MEDIA ECOMMERCE
Our Clients

23. Just one Case Study
APSA: Matinee Shopping
Largest Shopping Mall Chain in
Argentina.!
!
Goal: Drive revenues on 2 days
that usually have ZERO impact
on revenues. Nationwide.!
!
Use Facebook +!

24. Just one Case Study
APSA: Matinee Shopping
The Strategy!
!
Coupons Application!
+!
Solid Publishing Campaign!
+!
Facebook Ads Optimization!

25. Just one Case Study
APSA: Matinee Shopping
The Outcome!
!
+250.000 Discount Coupons
Downloaded!
!
8% Increase in December!
REVENUES!

26. What’s
Next
?

27. Roadmap (Next 90 days)
• Launch our PUBLISHING Solution
• Launch Facebook Ads Integration (First Stage)
• Launch Facebook Insights Dashboard (First
Stage)
• Further integration with other SN’s (Instagram,
Twitter, Pinterest, Google+)
• Introduce Advanced Agency Product (Game
Mechanics Enabler)
• Introduce Social CRM Layer (to enable
integration with any CRM)
• Increase Mexico Revenues (One of the
Founders already there, first contracts already
signed)
• Agressively market into Brazil (CEO Spending
more time there, Sales Team)
• Open office in Colombia, and re-organize Chile
• Re-Launch website & Marketing strategy 100%
focused on the enterprise market (our actual
marketing is oriented towards SMB’s & Self
Service Market)
• Start getting revenues from the Facebook Ads
business.
MKTG & SALESPRODUCT

28. Product
Vision

29. Our
Offer
Publishing
Manager
Ads
Optimization
Facebook
Apps
Advanced
Insights

30. Social
starts
with
CONTENT
Publishing
Manager

31. Publishing
Manager

32. Publishing
Manager
Manage all you Publishing
from one centralized place.
Manage user Permissions.

33. OpEmize
your
Facebook
Ads
&
Integrate
them
with
your
Content
Ads
Optimization

34. Publishing
Manager
Ads
Optimization
+

35. Publishing
Manager
Ads
Optimization
+
Amplify your publishing
by using Ads, and let our
platform optimize your
Ad Spending towards
your goals.

37. Visualize how your
AdSpending is working
through easy-to-read
dashboards.

38. Ads
Optimization

39. Ads
Optimization
You can use our
Facebook Ads Platform as
a Stand Alone Ads Mgmt
Solution also for your
marketing needs.

40. Use
APPLICATIONS
to
Engage
your
Fans
Facebook
Apps

41. Facebook
Apps

42. Facebook
Apps
Launch an App in
Minutes, not
Weeks.

43. Facebook
Apps
Automatically Optimize
your Ad Campaigns
towards you Application
Goals.
Ads
Optimization
+

44. Innova3on

45. Go
Mobile
Your Applications will go mobile,
integrated in the Facebook Mobile App,
you don’t need to distribute your own
app, or get the users to use a browser :)

46. MEASURE
EVERYTHING
Advanced
Insights

47. Advanced
Insights

48. Advanced
Insights
• Measure Conversions
• Identify Influencers
• MeasureViral Effect
• Analize Competitors
• Learn about your audience

49. The
Opportunity

50. Competitors
• Some comparables:WildFire, Involver, Buddy Media, andVitrue
• They where all acquired in 2012.
• They are mainly based in the US, and it makes sense for them
since 50% of Facebook advertising sepending is done there.We
belive they will be bussy in their natural market for a while.
• Few “Mobile Enabled” platforms yet.

51. Exit Strategy
• Large advertising groups (WPP, Publicis/Interpublic) in need of technology for their clients.
• Online Media Groups (YBrant, Naspers) willing to ad value to their clients and increase revenue.
• Social Gaming companies (Zynga, Disney) willing to add value to their marketing mix.
• Marketing Technology Companies (AdKnowledge,Techlightment, others) looking to further expand their
technology and user base.
• Bigger players in our same market (BuddyMedia,Vitrue, Involver,WildFire,Adobe) to expand
internationally and get new products / technology.
• Enterprise SaaS Business (Salesforce, Oracle, NetSuite, MicrosoftDynamics).
North Social - Acquired byVOCUS in USD 25 MM
Vitrue - Acquired by Oracle in USD 300 M
BuddyMedia - Acquired by SalesForce in +USD 700M
It’s already happening

52. M&A
+
USD 700M USD 300M USD 350M

53. Investment Opportunity
• USD 1 M (800k already in the bank)
• USD 3.5 Pre MoneyValuation
• Use of proceeds: Development & Sales/Marketing.

54. Antón Chalbaud - CEO
anton@thefanmachine.com
+54 911 3604 2004
+54 11 4775 7906
Thanks :)