10 days China-Beijing - Shanghai with visit exhibition SIAL, culture highlights, retail chains fmcg, malls and consumer behavior inside shopping areas.

1. TRADE MISSION SIAL CHINA
DUTCH FOOD INDUSTRY
MAY 15-24, 2011
China
► For the past 10 years, SIAL China is the leading event for the Chinese food market.
► In 2010 China’s food retail experienced a growth of 18% and imports increased 12%.
► A population of 1.3 billion people.
► 25% of urban Chinese can afford imported food products.
Objectives of the Trade Mission
► First hand insights in the Chinese Food market.
► Investigate export opportunities for Dutch Food Industry specialists and businesses.
► Meet directly with Chinese food buyers, importers and networks in Beijing and Shanghai.
About this Trade Mission?
► Leaders Mission:
Henk Terol, owner Admarcom, China retail and marketing specialist.
► Target Group:
Owners food companies and DMU’s of Small Medium Food Enterprises.
► Sectors of Business:
Food, Food Supply, Food Services, Food Production Equipment, Retail, Retail Services
► Destination:
Beijing and Shanghai
About China and the opportunities
This 10-day mission focuses on Beijing and Shanghai to deliver insights in the food & retail
market, consumers, retail chains, competition, availability of purchasers and importers,
Governmental relations, etc.
► New policy Dutch government focuses on support agricultural economic development.
► China experienced more than 15 years of continuous economic growth.
► Ambitions for the next 20 years are highly appealing.
► Average economic growth of 10% needed to allow growth spending power of middle class.
► Supported by excellent facilities and highly trained personnel, access to foreign investment.
► Favorable tax rates, perfect infrastructure, ports and airports and Beijing’s proximity to
Shanghai, makes this area attractive for exporters of food, services, equipment and investors.
Program highlights and more information
The program and mission include:
Match Makings, visits to sites and companies, Workshop about food, food services industry
and retail, Meeting Dutch Consulate (Consul General).
Shanghai is the economic centre of China. This international metropolis symbolizes the progress of
China. Shanghai is also the centre of business and financial transactions. Hence, Shanghai is also the
base of this mission.
Beijing is the cultural and governmental Capital of China. Delegates of the mission will have a chance to
meet with employees staff of the Dutch Embassy and the Agro Food consulate and visit the Forbidden
City, Tiananmen Square and the Great Wall.
For more information, brochure or the latest developments,
please mail your request to: henk.terol@admarcom.com
Make sure to include your company name, name and phone number.
www.sialchina.com