21 Ways to Attract Customers with Magnetic Content
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21 Maneras de atraer clientes con contenidos magnéticos, Fantástica presentación sobre Marketing de Contenidos.
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21 Ways to Attract Customers with Magnetic Content
- 1. ACT ATTR S TO AY OMERS WITH ET W ST CU GN IC MA CONTENT
- 2. Magnetism. The force of attraction. Your website— the HQ of your marketing— must have attractive power • Power to “pull” visitors in • Power to keep them there • Power to inspire sharing • Power to bring them back
- 3. Content marketing The process of creating and delivering valuable content to your target customers.
- 4. More content marketing, more growth. On average, B2B marketers employ eight different content marketing tactics 90% expect to grow their business through content marketing Source: Content Marketing Institute & Marketing Profs survey of over 1,000 marketers
- 5. [1] Stories Tales must be told Discoveries Anecdotes Case studies Interesting experiences Live and learn Historical context 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 6. [2] Comparisons For better or worse Product vs. product Before & after He said, she said Old way, new way Pros & cons 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 7. [3] Mistakes No-no’s you need to know Things to avoid Ways to fail Dangers Myths 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 8. [4] Interviews Let someone else get a word in Interview an expert Round-up opinions Man on the street Ask your audience Client point of view 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 9. [5] Instructions Teach me something How to’s Shortcuts “Secrets” Tutorials Recipes 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 10. [6] Demonstrations Show and tell time Video lesson Product in use Screen shots Highlights Test results 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 11. [7] Examples Play a few bars Types Photos Best of’s Worst of’s Proven ideas 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 12. [8] Stupid truths Brilliantly obvious “Yogi” quotes Believe it or not Oxymorons Ironic truisms Surprises 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 13. [9] Exposés Got some good dirt? Scandals Secret plots Lies Reckless reporting Busts 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 14. [10] Threats Proceed with caution Bad advice Dangerous territory Outdated ideas Upcoming changes New rules 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 15. [11] Findings Look what I found! Test results Research Solutions Rare footage Busted myths 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 16. [12] Familiar references Borrowed interest Celebrity connections Historical milestones Fact meets fiction Events & occasions Places 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 17. [13] Scores Got some game? Competitions Rankings Financials Recaps World records 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 18. [14] Reasons What do you think? Why to do things Don’t waste your time with... Considerations Justifications Explanations 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 19. [15] Humor The best medicine Funny stories Satire Jokes & riddles Bloopers Life... 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 20. [16] Applications How do you use this thing? Creative use cases Different combinations Varieties Real world examples 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 21. [17] Quotes It’s been said... Famous quotes Famous people Foot-in-the-mouth Panel interviews Words of wisdom 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 22. [18] Opinions Everybody’s got one Reviews Opposing views Editorials Proposals 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 23. [19] Lessons Learn something new Wrong & right Profiles of pros Experiments Glossaries Best practices Good habits 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 24. [20] News Now hear this... Breaking stories Opinion pieces New products Events Trends Sports angles 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 25. [21] Lists Numbers rule Tips Ideas Sequences Must-haves Alternatives Name it & number it 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
- 26. Content marketing ON TURNIT
- 27. Point your browser to FeldmanCreative.com for all your online marketing needs. Owner Barry Feldman has been a copywriter and creative director since 1988. A seasoned storyteller, Barry will help you create ultra- magnetic content and offer pointers to sharpen your site, attract and engage prospects, nurture relationships, generate sales, and build loyal brand advocates. I wrote this stuff for you. ‣ Free pointers at Feldman Creative ‣ Barry’s blog ‣ Additional SlideShare resources ‣ Articles on Social Media Today