Introduction to blogging and networks
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Looks at some of the other parts of blogging such as commenting, reading and following as well as a few tips of getting started yourself. Outline of a small group of social networks.
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Introduction to blogging and networks
- 1. Using External Social Media Karl Roche WW STG Social Media Communications
- 2. The how not the why.. you get the why already, right? How to suck at social media The business value of social software
- 3. Markets are conversations cluetrain manifesto
- 4. Getting Started Please read the Social Computing Guidelines http://www.ibm.com/blogs/zz/en/guidelines.html
- 6. Join in where you can add something
- 8. Give thanks and respect where it is due
- 9. Give more than your receive
- 10. Don't sabotage others efforts
- 12. IT Toolbox
- 14. Tumblr
- 16. LinkedIn
- 17. Quora
- 18. Slideshare
- 20. StumbleUpon
- 21. Digg
- 23. User groups
- 24. Focused interests eg. gaming ( 5 social media concepts you must know )
- 26. Over 175,000 blogs created each day Blogs
- 28. Twitter, Google
- 29. Technorati
- 31. Make comments and share often
- 34. Ed Brill (IBM) http://www.edbrill.com
- 35. Adam Christensen (IBM) http://adamchristensen.com/
- 38. Replies
- 40. Rating
- 41. 'Like' posts
- 43. Minimum of one post a week – put the date in calendar
- 45. Review your progress each month and at the end
- 46. Plans change, adapt to your findings
- 49. Reminders of things you did
- 50. Reflect on something that happened
- 51. Make a list (10 most exciting servers....)
- 52. Interview someone (add audio or video)
- 53. Guest bloggers
- 54. Blog about an event
- 55. Respond to another blogger (carefully)
- 61. Popular
- 62. Easy to use & customize
- 63. Integrate with common platforms
- 64. Can grow with you asmarterplanet.com wholelottalovely.wordpress.com/ dancingdinosaur.wordpress.com/
- 66. Curating content - bookmarklet
- 67. Lots of themes
- 69. Re-blog and follow others
- 70. “ Like” posts
- 71. Post to Twitter
- 74. One style
- 75. Large community
- 76. Divided by interest topic
- 77. Make connections – links people and ideas
- 78. Communities of interest -multiple ways to contribute
- 80. Social network
- 81. Very large & active community
- 82. Wide variety of content
- 83. Group blogs are popular
- 85. Over 50,000,000 tweets a day twitter
- 86. Twitter, what is it? Blog Social network News feed Chat room Discussion forum Influence tracker Emergency number Help desk Search engine Listening post Integrated Essential
- 89. Facebook
- 90. LinkedIn
- 91. Google Buzz
- 93. Trending topics
- 94. And more tweetdeck.com Also try Seesmic.com which offers similar tools
- 95. social networks Facebook has over 500 million members
- 97. Groups
- 98. Answers
- 100. Share knowledge around an IBM product (not selling)
- 101. Foster connections among IBM event attendees
- 102. Discuss an IBM agenda item (ie. Smarter Computing)
- 103. Facilitate sharing among adopters of IBM solutions
- 104. Bring an IBM voice to non-IBM communities focused on solving business challenges in specific industries
- 107. Have conversations with other professionals
- 109. Integrated with Facebook and Twitter
- 111. Topics & subtopics
- 113. Comment
- 115. Action : follow the topics relevant to your role and wider interests and answer questions you know!
- 117. Great way to show what you know through a medium many of us are familiar with
- 118. Login with Facebook ID
- 119. Embed slides on websites
- 120. Facebook “like” and “share”
- 121. Comment
- 122. Download
- 123. IBM Expert Network – capped entry, will be expanding later this year. More info
- 124. Action : Post your public decks here
- 126. Mix with other content
- 127. Followers
- 129. Comment
- 130. Like
- 132. Groups
- 134. Shared in Wordpress
- 135. Commenting
- 137. Use your own voice
- 138. Talk about what you know
- 139. Contribute regularly
- 140. Keep posts short (~400 max)
- 141. Find out who else is publishing on the topic
- 142. Give credit
- 143. Handle input that challenges IBM quickly, thoughtfully and based on facts
- 145. Add a disclaimer saying the views presented are not necessarily those of IBM
- 147. DON'T Be afraid of negative posts - transparency builds trust
- 148. DON'T Simply post an article and ask “What do you think?”
- 149. DON'T Discuss IBM confidential information
- 150. DON'T Discuss IBM’s financial performance
- 151. DON'T Cite or reference clients etc. without their approval
- 152. DON'T Disrespect or disparage others, competitors, etc. Do Remember the IBM Values Image by monkeyc.net
- 153. It's about them
- 155. Be helpful
- 156. Be funny
- 157. Be interesting
- 158. Be original
- 159. Talk to people, not at them (hint: social media)
- 160. Share the work of others – with credit
- 161. Talk about what you know
- 162. Ask about the things you don't know
- 163. Practice
- 164. Learn
- 165. Adapt
- 166. Be patient by s.o.f.t.
- 168. Thomas Kenny – LinkedIn Questions and Answers THANK YOU
- 169. Additional slides
- 170. “ What sets blogs apart from other online writing … is their dynamic nature (as opposed to static Web pages) and their voice (style).” The voice of the writer of the blog, in a successful blog, is unique to that blog . Susan Ward, About.com Why Business Blogs? Blogging definition Blogs
- 173. Cite
- 174. Link back
- 177. Keeps people coming back – people like to help!
- 179. Add value to your community
- 180. Offer free advice, do to others...
- 181. Meet new people
Notas del editor
- If you want to know the why, then you can do worse than start here, with the cluetrain manifesto which was one of the first – if not the first – major publications on how the internet was changing the way we live and work and especially how it was effecting marketing.
- Know the IBM Business Conduct Guidelines. If you have any confusion about whether you ought to publish something online, chances are the BCGs will resolve it. Pay particular attention to what the BCGs have to say about proprietary information, about avoiding misrepresentation and about competing in the field. If, after checking the BCG's, you are still unclear as to the propriety of a post, it is best to refrain and seek the advice of management. Be who you are. We believe in transparency and honesty; anonymity is not an option. When discussing topics relevant to IBM, you must use your real name, be clear who you are, and identify that you work for IBM. If you have a vested interest in something you are discussing, be the first to point it out. But also be smart about protecting yourself and your privacy. What you publish will be around for a long time, so consider the content carefully and also be judicious in disclosing personal details. Be thoughtful about how you present yourself in online social networks. The lines between public and private, personal and professional are blurred in online social networks. By virtue of identifying yourself as an IBMer within a social network, you are now connected to your colleagues, managers and even IBM's clients. You should ensure that content associated with you is consistent with your work at IBM. If you have joined IBM recently, be sure to update your social profiles to reflect IBM's guidelines. You may not use IBM logos or trademarks as a part of your postings, including in your identity on a site, unless you are approved to do so. Speak in the first person. Use your own voice; bring your own personality to the forefront. Use a disclaimer. Whenever you publish content to any form of digital media, make it clear that what you say there is representative of your views and opinions and not necessarily the views and opinions of IBM. For instance, in your own blog, the following standard disclaimer should be prominently displayed: "The postings on this site are my own and don't necessarily represent IBM's positions, strategies or opinions." If a site does not afford you enough space to include this full disclaimer, you should use your best judgment to position your comments appropriately. Managers and executives take note: This standard disclaimer does not by itself exempt IBM managers and executives from a special responsibility when participating in online environments. By virtue of their position, they must consider whether personal thoughts they publish may be misunderstood as expressing IBM positions. And a manager should assume that his or her team will read what is written. Public forums are not the place to communicate IBM policies to IBM employees. Respect copyright and fair use laws. For IBM's protection and well as your own, it is critical that you show proper respect for the laws governing copyright and fair use of copyrighted material owned by others, including IBM's own copyrights and brands. You should never quote more than short excerpts of someone else's work. And it is good general blogging practice to link to others' work. Keep in mind that laws will be different depending on where you live and work. Protecting confidential and proprietary information. Social computing blurs many of the traditional boundaries between internal and external communications. Be thoughtful about what you publish—particularly on external platforms. You must make sure you do not disclose or use IBM confidential or proprietary information or that of any other person or company in any online social computing platform. For example, ask permission before posting someone's picture in a social network or publishing in a blog a conversation that was meant to be private. IBM's business performance and other sensitive subjects. Some topics relating to IBM are sensitive and should never be discussed, even if you're expressing your own opinion and using a disclaimer. For example, you must not comment on, or speculate about, IBM's future business performance (including upcoming quarters or future periods), IBM's business plans, unannounced strategies or prospects (including information about alliances), potential acquisitions or divestitures, similar matters involving IBM's competitors, legal or regulatory matters affecting IBM and other similar subjects that could negatively affect IBM. This applies to anyone including conversations with financial analysts, the press or other third parties (including friends). If you're unsure of the sensitivity of a particular subject, seek advice from your manager or legal team before talking about it or simply refrain from the conversation. IBM policy is not to comment on rumors in any way. You should merely say, "no comment" to rumors. Do not deny or affirm them (or suggest the same in subtle ways), speculate about them or propagate them by participating in "what if"-type conversations. Protect IBM's clients, business partners and suppliers. Clients, partners or suppliers should not be cited or obviously referenced without their approval. Externally, never identify a client, partner or supplier by name without permission and never discuss confidential details of a client engagement. Internal social computing platforms permit suppliers and business partners to participate so be sensitive to who will see your content. If a client hasn't given explicit permission for their name to be used, think carefully about the content you're going to publish on any internal social media and get the appropriate permission where necessary. It is acceptable to discuss general details about kinds of projects and to use non-identifying pseudonyms for a client (e.g., Client 123) so long as the information provided does not make it easy for someone to identify the client or violate any non-disclosure or intellectual property agreements that may be in place with the client. Be thoughtful about the types of information that you share, which may inadvertently lead others to deduce which clients, partners and suppliers that you are working with. This might include travel plans or publishing details about your current location or where you are working on a given day. Furthermore, your blog or online social network is not the place to conduct confidential business with a client, partner or supplier. Respect your audience and your coworkers. Remember that IBM is a global organization whose employees and clients reflect a diverse set of customs, values and points of view. Don't be afraid to be yourself, but do so respectfully. This includes not only the obvious (no ethnic slurs, personal insults, obscenity, etc.) but also proper consideration of privacy and of topics that may be considered objectionable or inflammatory—such as politics and religion. For example, if your blog is hosted on an IBM-owned property, avoid these topics and focus on subjects that are business-related. If your blog is self-hosted, use your best judgment and be sure to make it clear that the views and opinions expressed are yours alone and do not represent the official views of IBM. Further, be thoughtful when using tools hosted outside of IBM's protected Intranet environment to communicate among fellow employees about IBM or IBM related matters. Also, while it is fine for IBMers to disagree, but please don't use your external blog or other online social media to air your differences in an inappropriate manner. Add value. IBM's brand is best represented by its people and everything you publish online reflects upon it. Blogs and social networks that are hosted on IBM-owned domains should be used in a way that adds value to IBM's business. If it helps you, your coworkers, our clients or our partners to do their jobs and solve problems; if it helps to improve knowledge or skills; if it contributes directly or indirectly to the improvement of IBM's products, processes and policies; if it builds a sense of community; or if it helps to promote IBM's Values, then it is adding value. It is best to stay within your sphere of expertise, and whenever you are presenting something as fact, make sure it is a fact. Though not directly business-related, background information you choose to share about yourself, such as information about your family or personal interests, may be useful in helping establish a relationship between you and your readers, but it is entirely your choice whether to share this information. Don't pick fights. When you see misrepresentations made about IBM by media, analysts or by other bloggers, you may certainly use your blog—or add comments on the original discussion—to point that out. Always do so with respect, stick to the facts and identify your appropriate affiliation to IBM. Also, if you speak about a competitor, you must make sure that what you say is factual and that it does not disparage the competitor. Avoid unnecessary or unproductive arguments. Brawls may earn traffic, but nobody wins in the end and you may negatively affect your own, and IBM's, reputation in the process. Don't try to settle scores or goad competitors or others into inflammatory debates. Here and in other areas of public discussion, make sure that what you are saying is factually correct. Be the first to respond to your own mistakes. If you make an error, be up front about your mistake and correct it quickly, as this can help to restore trust. If you choose to modify content that was previously posted, such as editing a blog post, make it clear that you have done so. Adopt a warm, open and approachable tone. Remember that much of IBM's image is developed by the public's interaction with real IBMers. We all want that image to be a positive one. Your tone, your openness and your approachability can help with that, just as they can with your own personal "brand". Use your best judgment. Remember that there are always consequences to what you publish. If you're about to publish something that makes you even the slightest bit uncomfortable, review the suggestions above and think about why that is. If you're still unsure, and it is related to IBM business, feel free to discuss it with your manager. Ultimately, however, you have sole responsibility for what you post to your blog or publish in any form of online social media. Don't forget your day job. You should make sure that your online activities do not interfere with your job or commitments to customers.
- Bloggers love comments, especially ones that provoke further discussion. People just don't do it enough. Don't be negative, constructive criticism is great. Nicely pointing out that information needs to be corrected with a link is nearly always met with appreciation. Make one comment a day and see how your network grows. Revisiting the same blog and commenting can build a relationship quickly and is often as good as blogging yourself. Many sites now use specialist commenting tools that allows your profile to be recognised by many different blogs, while you build up a profile and can also track replies to comments you have made. Look out for them as they will save you time and also let you do things such as “Like” posts.
- Very popular and easy to use blogging platform that allows for easy customisation and development to the level you wish. New themes are developed all the time but it is easily possible to make your own or customise existing ones. There are hosted and self-hosted platforms with a variety of widgets and plug-ins from 3 rd party sites to enhance and individualise your site. Quite easy to set-up your blog in 2 minutes. Built in stats tools to allow for tracking of visitors and where/how people found you. Most IBM external blogs are built on this platform but self-hosted. Community built around the platform is strong and searchable. You can follow and like other Wordpress blogs and posts.
- Share the content you like, build a collection of videos, images, quotes, news, links, thoughts, that show your deep interest in a certain area. This is all about curating content that is out there. Anytime you come across an article that is of interest added it to your site with a couple of clicks. Allows for tagging, Twitter integration and for you to easily change the style of the blog through themes. As we know there is way too much info and we can never get through it all but if you find someone that you trust that is collecting together interesting and thoughtful content in one place it can save people searching around for it, you become a trusted adviser. This format can also be used as a traditional blog to capture your thoughts, not just content from elsewhere. Indeed merging the two can provide a valuable resource for yourself and others as an archive and repository on your specialist topic. Similar sites: posterous.com
- A staple of the tech community this site is used by people from a variety of backgrounds, including non-techies, with an interest in technology. Rather workman like in style it allows for your content to be plugged into an established community and put in a category of related sites. Good community tools and following allow for well maintained blogs to pick up a good level of audience participation. The site allows you to connect to the community much like LinkedIn establishing your own network of influence. You will find similar types of services for other industries, such a ragan.com for people in communications
- A great resource for information in it's own right, this community builds on the developerWorks website with community input. Uses all the features of Lotus Connections to allow people to tailor the experience to their needs. Blogs are very popular for clients to find out about the latest betas and give feedback. There are also people interested in technical things, but not necessarily technical themselves. If you want to share your expertise, or pick-up new tricks then dW is the place to start when it comes to IBM products and the technology it uses. Great place for technical IBMers to base their blog Very active community Students IBMers Veterans Wide variety of content Troubleshooting Projects News Opinion Products Testing iPhone App
- Social networking websites function like an online community of internet users. The website may have a single focus or allow users to divide themselves up into groups or communities such as hobbies, religion, politics, sport, professions. Some of the popular social networking sites include Linkedin, Facebook, IT Toolbox
- The default business network for many. There are others such as Xing which is popular in Germany and other parts of Europe. Fill out your entire profile: Related links Bio Summary Jobs Make connections with people you know right away. Recommend people that you find genuinely helpful or skilled that you have worked with.
- Select a couple of groups and make sure you get the daily digest. Start discussions, ask questions, answer questions, provide links to relevant content – not just your or IBM's content. Find the best answer, not the IBM answer. Build and earn trust. Be helpful, be honest.
- This is how my work flow looks. I post onto my Wordpress site which I then share on tumblr if it fits with my content, otherwise I will post a link on Twitter directly. Within my LinkedIn profile I have the Wordpress widget which shows all my recent posts and a link to the blog. Anything I post on Twitter goes to Facebook, via an application. If I am busy on Twitter and posting may updates I will disable the application so my Facebook status is not flooded, then re-enable it later.
- Tell your friends, colleagues and twitter followers. Incorporate into other comms you do – email