5. GUB Profile
Private
3000+ enrollment
Top ten ranked private university
Founded in 2003
Two Campus r available
Located Begum Rokeya Sarani & Mirpur 2
Graduate & Undergraduate programme
Number of student activity club seven
No. of department Eight
6. Market SituationMarket Situation
Student University choice characteristics
Strong program in selected major
Graduates get good jobs
Faculty as teachers and mentors
Well-rounded individual
Support system for job searches
Safety of Campus
Academic Reputation
Competitor
Private Universities
7. Threats & OpportunitiesThreats & Opportunities
Threats to GUB :
Permanent Campus
risk of losing prominent faculty and staff for genuinely better
opportunities at other universities or locally
growing competition from nearby public universities and privates
universities.
GUB Opportunities :
No competitor in nearest location
build an undergraduate experience using the best practices from
throughout the country
Transport Facility.
Auditorium.
Student Activity Club.
Labs & Library
9. ObjectivesObjectives
To achiving GUB vision.
support the Vice-Chancellor on communications
issues
build upon and maintain the University's brand
and reputation
represent the University as required with external
stakeholders including the media, partners, etc
support key University activities through strategic
marketing and external relations.
10. New Marketing IssuesNew Marketing Issues
Transport facilities
Student Activity Club.
Faculty Members
Convocation
Providing interns offer
in foreign country
11. Action ProgramAction Program
marketing materials –
Mini schedule for mailing &
distribution in community,
GUB magazine, etc.
outreach activities
public relationship – success stories/testimonials
advertising media
Online marketing
12. Budget( 3 month)Budget( 3 month)
Total Radio: 25000 tk – all station
Total Cable: 50000 tk – TVC & sponsor in a program
Total Papers: 33000 tk- Reputed daily newspaper
Total Internet: 15000 tk
Total Mini Schedule: 30000 tk– estimate for printing only
Grand Total: = 1,53000 tk
13. ConclusionConclusion
1. have know who is our market
2. Use research to guide direction and policies.
3. Develop research tools as well as using institutional and external
research sources.