Green University of Bangladesh has developed a student market plan to strengthen its brand and reputation. The university has over 3000 enrolled students across two campuses and is ranked in the top ten private universities in Bangladesh. It offers both undergraduate and graduate programs across eight departments. The market plan aims to support the university's vision and build upon its brand. It identifies strengths like faculty and safety as factors in student choice. Threats include growing competition, while opportunities include new facilities and lack of nearby competitors. The action plan outlines advertising through materials, outreach, and media. It allocates 153,000 taka over three months across radio, television, newspapers, and internet advertising.

1. www.green.edu.bd ISO 9001:2008 certified

2. Prepared by
A.B.M. Ashiqur Rahman
ID: 120306075
Green University of Bangladesh

3. Developing the StudentDeveloping the Student
Market Plan of GreenMarket Plan of Green
University of BangladeshUniversity of Bangladesh

4. ContextContext
 Gub Profile
Market Situation
Threats & opportunities
Objectives
Present Advertising
Action Program
Budget
Conclusion
Reference

5. GUB Profile
 Private
 3000+ enrollment
 Top ten ranked private university
 Founded in 2003
 Two Campus r available
 Located Begum Rokeya Sarani & Mirpur 2
 Graduate & Undergraduate programme
 Number of student activity club seven
 No. of department Eight

6. Market SituationMarket Situation
 Student University choice characteristics
 Strong program in selected major
 Graduates get good jobs
 Faculty as teachers and mentors
 Well-rounded individual
 Support system for job searches
 Safety of Campus
 Academic Reputation
 Competitor
Private Universities

7. Threats & OpportunitiesThreats & Opportunities
Threats to GUB :
 Permanent Campus
 risk of losing prominent faculty and staff for genuinely better
opportunities at other universities or locally
 growing competition from nearby public universities and privates
universities.
GUB Opportunities :
 No competitor in nearest location
 build an undergraduate experience using the best practices from
throughout the country
 Transport Facility.
 Auditorium.
 Student Activity Club.
 Labs & Library

8. Present AdvertisingPresent Advertising

9. ObjectivesObjectives
 To achiving GUB vision.
 support the Vice-Chancellor on communications
issues
 build upon and maintain the University's brand
and reputation
 represent the University as required with external
stakeholders including the media, partners, etc
 support key University activities through strategic
marketing and external relations.

10. New Marketing IssuesNew Marketing Issues
 Transport facilities
 Student Activity Club.
 Faculty Members
 Convocation
 Providing interns offer
in foreign country

11. Action ProgramAction Program
 marketing materials –
Mini schedule for mailing &
distribution in community,
GUB magazine, etc.
 outreach activities
 public relationship – success stories/testimonials
 advertising media
 Online marketing

12. Budget( 3 month)Budget( 3 month)
 Total Radio: 25000 tk – all station
 Total Cable: 50000 tk – TVC & sponsor in a program
 Total Papers: 33000 tk- Reputed daily newspaper
 Total Internet: 15000 tk
 Total Mini Schedule: 30000 tk– estimate for printing only
 Grand Total: = 1,53000 tk

13. ConclusionConclusion
1. have know who is our market
2. Use research to guide direction and policies.
3. Develop research tools as well as using institutional and external
research sources.

14. References:References:
Admission office of GUBAdmission office of GUB
 www.green.edu.bdwww.green.edu.bd
 google , Wikipediagoogle , Wikipedia

15. Thanks to allThanks to all