Enviar búsqueda
Cargar
Ch02 (1)
•
Descargar como PPT, PDF
•
2 recomendaciones
•
1,861 vistas
Siemens Power
Seguir
Empresariales
Tecnología
Denunciar
Compartir
Denunciar
Compartir
1 de 38
Descargar ahora
Recomendados
A PRESENTATION ON WORKER’S ABSENTEEISM
A PRESENTATION ON WORKER’S ABSENTEEISM
Gaurav Bhut
Employee engagement, involvmemnt and empowerment (keterlibatan dan pemberdaya...
Employee engagement, involvmemnt and empowerment (keterlibatan dan pemberdaya...
Dr. Zar Rdj
Oc 6440 work design
Oc 6440 work design
lindseygibsonphd
Leadership challenge (Case 35)
Leadership challenge (Case 35)
Ahsan habib
Contingent workers 2-12v2
Contingent workers 2-12v2
Daniel Janich
Work life balance
Work life balance
Jaisha Jaikishan
INTERNATIONAL OPERATION MANAGEMENT
INTERNATIONAL OPERATION MANAGEMENT
gcd, dublin, ireland
Managing change and innovation
Managing change and innovation
Aashray For Everyone
Recomendados
A PRESENTATION ON WORKER’S ABSENTEEISM
A PRESENTATION ON WORKER’S ABSENTEEISM
Gaurav Bhut
Employee engagement, involvmemnt and empowerment (keterlibatan dan pemberdaya...
Employee engagement, involvmemnt and empowerment (keterlibatan dan pemberdaya...
Dr. Zar Rdj
Oc 6440 work design
Oc 6440 work design
lindseygibsonphd
Leadership challenge (Case 35)
Leadership challenge (Case 35)
Ahsan habib
Contingent workers 2-12v2
Contingent workers 2-12v2
Daniel Janich
Work life balance
Work life balance
Jaisha Jaikishan
INTERNATIONAL OPERATION MANAGEMENT
INTERNATIONAL OPERATION MANAGEMENT
gcd, dublin, ireland
Managing change and innovation
Managing change and innovation
Aashray For Everyone
Fundamentals of HRM
Fundamentals of HRM
Haris Bin Zahid
HR Management Assignment Sample
HR Management Assignment Sample
Assignment Prime
Designing Adaptive Organizations
Designing Adaptive Organizations
mandalina landy
Work life balance presentation
Work life balance presentation
ibtisamarshad
Organisation restructuring and downsizing
Organisation restructuring and downsizing
cheryl_fernandes
Project On EMPLOYEES ABSENTEEISM
Project On EMPLOYEES ABSENTEEISM
Likhitha R
Work life balance
Work life balance
Reena Patel
Scientific of management
Scientific of management
Taha Khan
Work Life Balance Of Employees.pdf
Work Life Balance Of Employees.pdf
PurnimaP6
Flexible Work Arrangements Slideshare 2 26 09 Revised
Flexible Work Arrangements Slideshare 2 26 09 Revised
Work and Family Researchers Network
Chapter 10 designing adaptive organizations(1)
Chapter 10 designing adaptive organizations(1)
Joy Villasenor
Stress Management
Stress Management
Arun Kumar
Organizational Behavior assignment
Organizational Behavior assignment
Abdelrahman khataan
Mcdonalds mini project(Recruitment Process & T&D )
Mcdonalds mini project(Recruitment Process & T&D )
Raashid Malik
HRM Practices In MAS Holdings
HRM Practices In MAS Holdings
Chandike Ehelamalpe
Functions and theories of management: Elton Mayo
Functions and theories of management: Elton Mayo
Shanice Rowe
Business Case For Succession Planning
Business Case For Succession Planning
Elijah Ezendu
Business Communication Trends
Business Communication Trends
burlyunderworld97
Full Report Elephant Iron
Full Report Elephant Iron
Nabilah Huda
Work Life Balance
Work Life Balance
Megha Bormudai
Introduction operations as a competitive weapon-123
Introduction operations as a competitive weapon-123
Aman Choudhary
Chapter 3-process-design-strategy
Chapter 3-process-design-strategy
meerabyaseen
Más contenido relacionado
La actualidad más candente
Fundamentals of HRM
Fundamentals of HRM
Haris Bin Zahid
HR Management Assignment Sample
HR Management Assignment Sample
Assignment Prime
Designing Adaptive Organizations
Designing Adaptive Organizations
mandalina landy
Work life balance presentation
Work life balance presentation
ibtisamarshad
Organisation restructuring and downsizing
Organisation restructuring and downsizing
cheryl_fernandes
Project On EMPLOYEES ABSENTEEISM
Project On EMPLOYEES ABSENTEEISM
Likhitha R
Work life balance
Work life balance
Reena Patel
Scientific of management
Scientific of management
Taha Khan
Work Life Balance Of Employees.pdf
Work Life Balance Of Employees.pdf
PurnimaP6
Flexible Work Arrangements Slideshare 2 26 09 Revised
Flexible Work Arrangements Slideshare 2 26 09 Revised
Work and Family Researchers Network
Chapter 10 designing adaptive organizations(1)
Chapter 10 designing adaptive organizations(1)
Joy Villasenor
Stress Management
Stress Management
Arun Kumar
Organizational Behavior assignment
Organizational Behavior assignment
Abdelrahman khataan
Mcdonalds mini project(Recruitment Process & T&D )
Mcdonalds mini project(Recruitment Process & T&D )
Raashid Malik
HRM Practices In MAS Holdings
HRM Practices In MAS Holdings
Chandike Ehelamalpe
Functions and theories of management: Elton Mayo
Functions and theories of management: Elton Mayo
Shanice Rowe
Business Case For Succession Planning
Business Case For Succession Planning
Elijah Ezendu
Business Communication Trends
Business Communication Trends
burlyunderworld97
Full Report Elephant Iron
Full Report Elephant Iron
Nabilah Huda
Work Life Balance
Work Life Balance
Megha Bormudai
La actualidad más candente
(20)
Fundamentals of HRM
Fundamentals of HRM
HR Management Assignment Sample
HR Management Assignment Sample
Designing Adaptive Organizations
Designing Adaptive Organizations
Work life balance presentation
Work life balance presentation
Organisation restructuring and downsizing
Organisation restructuring and downsizing
Project On EMPLOYEES ABSENTEEISM
Project On EMPLOYEES ABSENTEEISM
Work life balance
Work life balance
Scientific of management
Scientific of management
Work Life Balance Of Employees.pdf
Work Life Balance Of Employees.pdf
Flexible Work Arrangements Slideshare 2 26 09 Revised
Flexible Work Arrangements Slideshare 2 26 09 Revised
Chapter 10 designing adaptive organizations(1)
Chapter 10 designing adaptive organizations(1)
Stress Management
Stress Management
Organizational Behavior assignment
Organizational Behavior assignment
Mcdonalds mini project(Recruitment Process & T&D )
Mcdonalds mini project(Recruitment Process & T&D )
HRM Practices In MAS Holdings
HRM Practices In MAS Holdings
Functions and theories of management: Elton Mayo
Functions and theories of management: Elton Mayo
Business Case For Succession Planning
Business Case For Succession Planning
Business Communication Trends
Business Communication Trends
Full Report Elephant Iron
Full Report Elephant Iron
Work Life Balance
Work Life Balance
Destacado
Introduction operations as a competitive weapon-123
Introduction operations as a competitive weapon-123
Aman Choudhary
Chapter 3-process-design-strategy
Chapter 3-process-design-strategy
meerabyaseen
Chapter 1-operations-as-a-competitive-weapon
Chapter 1-operations-as-a-competitive-weapon
meerabyaseen
operations strategy and competitiveness
operations strategy and competitiveness
Meenakshi Singh
Chapter 2-operations-strategy
Chapter 2-operations-strategy
meerabyaseen
C2 operations strategy
C2 operations strategy
hakimizaki
Competitive dimensions - strategic management - Manu Melwin Joy
Competitive dimensions - strategic management - Manu Melwin Joy
manumelwin
2.6 & 2.7 & 2.8 Operations Strategy and Competitiveness
2.6 & 2.7 & 2.8 Operations Strategy and Competitiveness
LauraRLR
Operations strategy and competitiveness
Operations strategy and competitiveness
Arun Kandukuri
Competitiveness, strategy and productivity
Competitiveness, strategy and productivity
MOHD BILAL NAIM SHAIKH
Nuevas
Nuevas
nuevasgeneracionesoleiros
ICT applied to English teaching
ICT applied to English teaching
AnnyaM
Formas basicas con sombra (1)
Formas basicas con sombra (1)
camilo
Ardeninlancasterestates 101014031023-phpapp01
Ardeninlancasterestates 101014031023-phpapp01
dryxjorta
Euro shop 2014 trend recap
Euro shop 2014 trend recap
Interbrand Design Forum
Calaveras
Calaveras
tony
Cuando callas
Cuando callas
Rocio Leyla
Big 6 first3
Big 6 first3
BISS
2010 Economic Impact on Associations
2010 Economic Impact on Associations
McKinley Advisors
How to quickly make REST APIs with CompoundJS
How to quickly make REST APIs with CompoundJS
Frank Rousseau
Destacado
(20)
Introduction operations as a competitive weapon-123
Introduction operations as a competitive weapon-123
Chapter 3-process-design-strategy
Chapter 3-process-design-strategy
Chapter 1-operations-as-a-competitive-weapon
Chapter 1-operations-as-a-competitive-weapon
operations strategy and competitiveness
operations strategy and competitiveness
Chapter 2-operations-strategy
Chapter 2-operations-strategy
C2 operations strategy
C2 operations strategy
Competitive dimensions - strategic management - Manu Melwin Joy
Competitive dimensions - strategic management - Manu Melwin Joy
2.6 & 2.7 & 2.8 Operations Strategy and Competitiveness
2.6 & 2.7 & 2.8 Operations Strategy and Competitiveness
Operations strategy and competitiveness
Operations strategy and competitiveness
Competitiveness, strategy and productivity
Competitiveness, strategy and productivity
Nuevas
Nuevas
ICT applied to English teaching
ICT applied to English teaching
Formas basicas con sombra (1)
Formas basicas con sombra (1)
Ardeninlancasterestates 101014031023-phpapp01
Ardeninlancasterestates 101014031023-phpapp01
Euro shop 2014 trend recap
Euro shop 2014 trend recap
Calaveras
Calaveras
Cuando callas
Cuando callas
Big 6 first3
Big 6 first3
2010 Economic Impact on Associations
2010 Economic Impact on Associations
How to quickly make REST APIs with CompoundJS
How to quickly make REST APIs with CompoundJS
Similar a Ch02 (1)
Business Strategy
Business Strategy
Eric Welke
operational management
operational management
sanamairaj
Business Strategy
Business Strategy
DetikBet
Operational strategy
Operational strategy
Harman Rana
Operations strategy for MBA, CA, CMA, B COM, M COM
Operations strategy for MBA, CA, CMA, B COM, M COM
Bibek Prajapati
Chapter-3.ppt
Chapter-3.ppt
shakeelabbas23
ch03.ppt
ch03.ppt
MohdTayyab33
Lean.ppt
Lean.ppt
ssuser2cc0d4
ch07.ppt
ch07.ppt
HakimaNejmi
opm101chapter10_000.ppt
opm101chapter10_000.ppt
SociaLInfO1
opm101chapter10_000 (1).ppt
opm101chapter10_000 (1).ppt
ssuser35af09
Operation Management Lecture 2.pdf
Operation Management Lecture 2.pdf
eslamhamdy43
chap 1.ppt
chap 1.ppt
TadiMekonen
Anyone Can Build a Value Model: Let Me Show You How
Anyone Can Build a Value Model: Let Me Show You How
LeveragePoint Innovations
unit 4.ppt
unit 4.ppt
Benjamin Bugri
Operations strategy
Operations strategy
RajThakuri
Operation strategy
Operation strategy
sachin kumar sharma
krm_om10_ch01_ge.pptx
krm_om10_ch01_ge.pptx
esra170752
Bus 7800 week 8 future
Bus 7800 week 8 future
OUHainesM
OPM101Chapter1.ppt
OPM101Chapter1.ppt
muhammadhaziqabdulgh
Similar a Ch02 (1)
(20)
Business Strategy
Business Strategy
operational management
operational management
Business Strategy
Business Strategy
Operational strategy
Operational strategy
Operations strategy for MBA, CA, CMA, B COM, M COM
Operations strategy for MBA, CA, CMA, B COM, M COM
Chapter-3.ppt
Chapter-3.ppt
ch03.ppt
ch03.ppt
Lean.ppt
Lean.ppt
ch07.ppt
ch07.ppt
opm101chapter10_000.ppt
opm101chapter10_000.ppt
opm101chapter10_000 (1).ppt
opm101chapter10_000 (1).ppt
Operation Management Lecture 2.pdf
Operation Management Lecture 2.pdf
chap 1.ppt
chap 1.ppt
Anyone Can Build a Value Model: Let Me Show You How
Anyone Can Build a Value Model: Let Me Show You How
unit 4.ppt
unit 4.ppt
Operations strategy
Operations strategy
Operation strategy
Operation strategy
krm_om10_ch01_ge.pptx
krm_om10_ch01_ge.pptx
Bus 7800 week 8 future
Bus 7800 week 8 future
OPM101Chapter1.ppt
OPM101Chapter1.ppt
Último
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
pr788182
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
meghakumariji156
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Tim Wilson
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
pr788182
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
kcpayne
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
Hector Del Castillo, CPM, CPMM
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
PanhandleOilandGas
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
Hector Del Castillo, CPM, CPMM
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
pr788182
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
pr788182
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
NadhimTaha
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
pr788182
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
CannaBusinessPlans
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Roofing Contractor
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
pujan9679
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
panmisemningshen123
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon investment
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Seta Wicaksana
Último
(20)
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Ch02 (1)
1.
Chapter 2 -
Operations Strategy and Competitiveness Operations Management by R. Dan Reid & Nada R. Sanders 4th Edition © Wiley 2010 © Wiley 2010 1
2.
The Role of
Operations Strategy Provide a plan that makes best use of resources which; Specifies the policies and plans for using organizational resources Supports Business Strategy as shown on next slide © Wiley 2010 2
3.
Business/Functional Strategy © Wiley
2010 3
4.
Background: Business Strategy http://www.youtube.com/watch?v=mYF2_FBCvXw http://www.youtube.com/watch?v=ehMAwIHGN0Y ©
Wiley 2010 4
5.
Importance of Operations Strategy Companies
often do not understand the differences between operational efficiency and strategy Operational efficiency is performing tasks well, even better than competitors Strategy is a plan for competing in the marketplace Operations strategy is to ensure all tasks performed are the right tasks © Wiley 2010 5
6.
Developing a Business Strategy A
business strategy is developed after taking into many factors and following some strategic decisions such as; What business is the company in (mission) Analyzing and understanding the market (environmental scanning) Identifying the companies strengths (core competencies) © Wiley 2010 6
7.
Three Inputs to
a Business Strategy © Wiley 2010 7
8.
Examples from Strategies Mission:
Dell Computer- “to be the most successful computer company in the world” Environmental Scanning: political trends, social trends, economic trends, market place trends, global trends Core Competencies: strength of workers, modern facilities, market understanding, best technologies, financial know-how, logistics © Wiley 2010 8
9.
Example: Nokia Nokia extended
its already formidable dominance of the global handset business on Jan. 24, announcing it had achieved 40% market share in the fourth quarter of 2007. But perhaps the biggest surprise was that the Finnish company achieved this long-promised and psychologically important milestone while also becoming more profitable. http://www.businessweek.com/globalbiz/content/jan2008/gb20080124_974301.htm?chan=search © Wiley 2010 9
10.
Developing an Operations Strategy Operations
Strategy is a plan for the design and management of operations functions Operation Strategy developed after the business strategy Operations Strategy focuses on specific capabilities which give it a competitive edge – competitive priorities © Wiley 2010 10
11.
Operations Strategy –
Designing the Operations Function © Wiley 2010 11
12.
Competitive Priorities- The
Edge Four Important Operations Questions: Will you compete on – Cost? Quality? Time? Flexibility? All of the above? Some? Tradeoffs? © Wiley 2010 12
13.
Competing on Cost? Offering
product at a low price relative to competition Typically high volume products Often limit product range & offer little customization May invest in automation to reduce unit costs Can use lower skill labor Probably use product focused layouts Low cost does not mean low quality © Wiley 2010 13
14.
Competing on Quality? Quality
is often subjective Quality is defined differently depending on who is defining it Two major quality dimensions include High performance design: Product & service consistency: Superior features, high durability, & excellent customer service Meets design specifications Close tolerances Error free delivery Quality needs to address Product design quality – product/service meets requirements Process quality – error free products © Wiley 2010 14
15.
Competing on Time? Time/speed
one of most important competition priorities First that can deliver often wins the race Time related issues involve Rapid delivery: Focused on shorter time between order placement and delivery On-time delivery: Deliver product exactly when needed every time © Wiley 2010 15
16.
Competing on Flexibility? Company
environment changes rapidly Company must accommodate change by being flexible Product flexibility: Easily switch production from one item to another Easily customize product/service to meet specific requirements of a customer Volume flexibility: Ability to ramp production up and down to match market demands © Wiley 2010 16
17.
The Need for
Trade-offs Decisions must emphasis priorities that support business strategy Decisions often required trade offs Decisions must focus on order qualifiers and order winners Which priorities are “Order Qualifiers”? e.g. Must have excellent quality since everyone expects it Which priorities are “Order Winners”? e.g. Southwest Airlines competes on cost McDonald’s competes on consistency FedEx competes on speed Custom tailors compete on flexibility © Wiley 2010 17
18.
Competitive Priorities front
& center http://www.businessweek.com/magazin e/content/06_13/b3977009.htm http://www.businessweek.com/magazin e/content/06_13/b3977010.htm? chan=search http://www.businessweek.com/technolo gy/content/dec2007/tc20071228_10685 7.htm?chan=search © Wiley 2010 18
19.
Translating to Production
Requirements Specific Operation requirements include two general categories Structure – decisions related to the production process, such as characteristics of facilities used, selection of appropriate technology, and the flow of goods and services Infrastructure – decisions related to planning and control systems of operations © Wiley 2010 19
20.
Translating to Production
Requirements Dell Computer example – structure & infrastructure They focus on customer service, cost, and speed ERP system developed to allow customers to order directly from Dell Product design and assembly line allow a “make to order” strategy – lowers costs, increases turns Suppliers ship components to a warehouse within 15 minutes of the assembly plant - VMI Dell set up a shipping arrangement with UPS © Wiley 2010 20
21.
Strategic Role of
Technology Technology should support competitive priorities Three Applications: product technology, process technology, and information technology Products - Teflon, CD’s, fiber optic cable Processes – flexible automation, CAD Information Technology – POS, EDI, ERP, B2B © Wiley 2010 21
22.
Technology for Competitive Advantage Technology
has positive and negative potentials Positive Improve processes Maintain up-to-date standards Obtain competitive advantage Negative Costly Promotes dependency Risks such as overstating benefits © Wiley 2010 22
23.
Technology for Competitive Advantage Technology
should Support competitive priorities Can require change to strategic plans Can require change to operations strategy Technology is an important strategic decision © Wiley 2010 23
24.
Measuring Productivity Productivity is
a measure of how efficiently inputs are converted to outputs Productivity = output/input Total Productivity Measure: inputs) Total Productivity = (total output)/(total of all Partial Productivity Measure: Partial Productivity = (total output)/(single input) Multifactor Productivity Measure: Multi-factor Productivity = (total output)/(several inputs) © Wiley 2010 24
25.
Total Productivity: example Bluegill
Furniture makes kitchen chairs. The weekly dollar value of its output, including finished goods and work-in-progress, is $14,280. The value of inputs (labor, materials, capital) is approximately $16,528. What is the total productivity measure for Bluegill? Total productivity = output/input = $14,280/$16,528 = .864 or 86.4% © Wiley 2010 25
26.
Partial Productivity: example Bluegill
Furniture has hired 2 new workers to paint chairs. Together they have painted 10 chairs in 4 hours. What is labor productivity for the pair? Labor productivity = output/labor = (10 chairs)/(2 x 4 hr) = (10 chairs)/(8 hr) or 1.25 chairs/hr © Wiley 2010 26
27.
Multifactor Productivity: example Bluegill
Furniture averages 35 chairs/day. Labor costs average $480, material costs are typically $200, and overhead cost is $250. Bluegill sells the chairs to a retailer for $70/unit. Find multifactor productivity. Multifactor productivity = (value of output)/(labor + material + overhead costs) = ($70/chair x 35 chairs)/(480+200+250) = ($2450)/($930) or 2.63 © Wiley 2010 27
28.
Interpreting Productivity Measures Productivity
measures must be compared to something, i.e. another year, a different company Raw productivity calculations do not tell the complete story unless there are no major structure differences. © Wiley 2010 28
29.
Interpreting Productivity Measures Other
productivity measure questions; Is this partial productivity measurement enough to make an investment decision? Should you also look at productivity measures for the two major competitors for comparison? Productivity measure provides information on how the firm is doing relative to what is critical to the firm © Wiley 2010 29
30.
Productivity, Competitiveness, and the
Service Sector Productivity is a scorecard on effective resource use A nation’s Productivity effects its standard of living US productivity growth averaged 2.8% from 1948-1973 Productivity growth slowed for the next 25 years to 1.1% Productivity growth in service industries has been less than in manufacturing © Wiley 2010 30
31.
Productivity and the
Service Sector Measuring service sector productivity is a unique challenge Traditional measures focus on tangible outcomes Service industries primarily produce intangible outcomes Measuring intangibles is challenging © Wiley 2010 31
32.
Operations Strategy Across the
Organization Business strategy defines long-term plan Operations strategy support the business strategy Marketing strategy needs to fully understand operations capability Financial plans in effect support operations activities. © Wiley 2010 32
33.
Review of Learning
Objectives Define the role of Business Strategy Explain how a Business strategy is developed Explain the role of Operations Strategy in the organization Explain the relationship between business strategy and operations strategy Describe how an operations strategy is developed © Wiley 2010 33
34.
Review of Learning
Objectives Identify competitive priorities for of the operations function Explain the strategic role of technology Define productivity and identify productivity measures Compute productivity measures © Wiley 2010 34
35.
Chapter 2 Highlights Business
Strategy is a long range plan and vision. Each individual business function develop needs to support the business strategy An organization develops its business strategy by doing environmental scanning and considering its mission and its core competencies. The role of operations strategy is to provide a longrange plan for the use of the company’s resources in producing the company’s primary goods and services. The role of business strategy is to serve as an overall guide for the development of the organization’s operations strategy. © Wiley 2010 35
36.
Chapter 2 Highlights The
operations strategy focuses on developing specific capabilities called competitive priorities. There are four categories of competitive priorities: cost, quality, time, and flexibility Technology can be sued by companies to gain a competitive advantage and should be acquired to support the company’s chosen competitive priorities Productivity is a measure that indicates how efficiently an organization is using its resources Productivity is computed as the ratio or organizational outputs divided by inputs © Wiley 2010 36
37.
Example: Detroit Edison DTE's
journey into the distributed-energy business began in 1994 when CEO Anthony Earley took over Detroit Edison. Convinced that the utility industry was on an eventual collision course with customer needs…Distributed generation soon became a strategic goal of the company. The idea behind distributed generation is that a school, hospital, or office complex can produce its own power just as cheaply as it can buy it from the grid. When rates go up, it can produce extra energy and sell it back to the grid. When rates go lower, it can shut down its generator and buy the cheaper electricity from the utility. This approach allows customers to get slightly cheaper electricity from a more stable source that won't suffer interruptions (which is especially important to computer-intensive companies) and can flexibly meet changing demands. http://www.businessweek.com/bwdaily/dnflash/jul2001/nf2001072_224.htm?chan=search © Wiley 2010 37
38.
Example: Nestle Brabeck's other
strategic goal is transforming Nestle from a set of farflung operations into a single global machine. He has inked a $200 million deal with SAP to link its five e-mail systems and permit Nestle's headquarters in Vevey, Switzerland, to know for the first time how many raw materials its subsidiaries buy, in total, from around the world. The company then will be able to negotiate better contracts with suppliers and centralize production. Last year alone, Brabeck closed 38 different factories. All told, he has slashed $1.6 billion in costs, without labor strife. http://www.businessweek.com/magazine/content/01_24/b3736644.htm?chan=search © Wiley 2010 38
Descargar ahora