COMPARATIVE ANALYSIS OF BULGARIA, GEORGIA AND SPAIN - EXPORTING FRUITS & VEGETABLES

1. COMPARATIVE ANALYSIS
OF BULGARIA, GEORGIA
AND SPAIN
EXPORTING FRUITS & VEGETABLES
HISTORY
GEOGRAPHIC ASPECTS
POLITICAL AND LEGAL TRENDS
CULTURAL AND SOCIAL ENVIRONMENT
TECHNOLOGICAL TRENDS
ENVIRONMENTAL ISSUES
AGRICULTURE
WORK BY: JOÃO LADEIRA, JOÃO LOPES, RICARDO LOPES, RODRIGO PEREIRA E ROMEU CASCAIS

2. BULGARIA / BÂLGARIYA
HISTORY
MOST RECENTE AND RELEVANT DATES
1908 Bulgaria declared independence from Ottoman Empire (Turkey)‫‏‬
1989 Communist ruler Todor Zhivkov was thrown out of office after a 35-year Bulgarian
dictatorship
1991 The National Assembly ratified a democratic constitution
1997 Protests and strikes occurred throughout the country.
The government fell and new elections resulted in the defeat of the Socialists
2004 Bulgaria joined NATO
2007 Bulgaria joined European Union

3. GEORGIA / SAK'ART'VELO
BULGARIA / BÂLGARIYA
HISTORY
MOST RECENTE AND RELEVANT DATES
1936 Georgia became a separate Soviet republic. Under Soviet rule it was transformed
from an agrarian country to a largely industrial urban society
1991 Georgia proclaimed its independence from the USSR
2006 The enormously ambitious Baku-Tbilisi-Ceyhan oil pipeline, which runs from
Azerbaijan through Georgia to Turkey is opened
2008 August 7 Georgian soldiers attacked South Ossetia, a breakaway enclave in Georgia
that won independence in the early 1990s. Russia helps the Ossetians.
2008 October 8 Russia began its withdrawal of troops from Abkhazia and South Ossetia in
accord with the cease-fire timeline brokered by French President Nicolas Sarkozy in
early August. It was the first time Russia deals with a former republic.

4. SPAIN / ESPAÑA
HISTORY
MOST RECENTE AND RELEVANT DATES
1936 – 1939 Spanish Civil War. Bloody conflict ends with General Franco's victory.
Dictatorship established.
1978 Democracy was restored in the form of a parliamentry constitutional monarchy.
1982 Spain joins NATO, becoming a member of a mainstream European organization.
1986 Spain joins the European Community.
2004 Islamic terrorists strike the Atocha train station in Madrid with bombs, killing nearly
300 and precipitating a change in government.

5. LOCATION CLIMATE
EASTERN EUROPE TEMPERATE: COLD AND DAMP WINTERS, HOT
ON THE EAST COAST AND DRY SUMMERS
OF THE BLACK SEA
HIDROLOGY
RIVERS FORMED BY
THE BALKANS DRAIN
NORTH TO DANUBE
RIVER OR SOUTH TO
THE AEGEAN SEA.
SMALLER RIVERS IN
THE EAST DRAIN
TOWARDS THE
BLACK SEA
TOPOGRAPHY
ALTERNATING BANDS
OF HIGH AND LOW
TERRAIN THAT
EXTEND EAST TO
WEST ACROSS THE
COUNTRY

6. LOCATION CLIMATE TOPOGRAPHY
SOUTH WESTERN WARM AND PLEASANT, GREAT CAUCASUS
ASIA BORDERING AFFECTED BY SUBTROPICAL MONTAINS IN THE
THE BLACK SEA INFLUENCES FROM THE NORTH LESSER
BETWEEN TURKEY WEST AND MEDITERRENEAN CAUCASUS MONTAINS
AND RUSSIA INFLUENCES FROM THE EAST IN THE SOUTH
LAND
THE RIVER LOWLANDS ALONG
THE BLACK SEA COAST WERE
TURNED IN TO A PRIME
SUBTROPICAL
AGRICULTURAL LANDS
SOILS
VERTICAL VARIABILITY WITH
ALMOST ALL TYPE OF SOILS
INTERACTION
ACCESS TO LANDS WAS A STRONG POVERTY-COMPESATING
HIDROLOGY
FACTOR IN RURAL AREAS OF GEORGIA. ABSOLUT POVERTY IS ABOUT 25000 RIVERS MOST
UNLIKELY IN RURAL AREAS WHERE SMALLER COMMUNITIES OF THESE POWER SMALL
ARE MORE LIKELY TO PROVIDE A SAFETY NET HYDROELECTRIC STATIONS

7. LOCATION
SOUTH-WESTERN EUROPE (THE IBERIAN PENINSULA), BETWEEN PORTUGAL
AND FRANCE
HIDROLOGY
THE RIVERS IN SPAIN,
EVEN THE MAJOR
ONES, HAVE A VERY
WEAK FLOW, THEY
JUST CONDUCT THE
RAIN WATER, AND
THE RAINS ARE
IRREGULAR AND
SCARCE.
TOPOGRAPHY
CENTRAL PLATEAU
CALLED MESETA
CENTRAL ENCLOSED
BY THE MOUNTAINS
ON THE NORTH,
CLIMATE
SOUTH, EAST AND
TEMPERATE: HOT SUMMERS AND COLD WINTERS IN
PART OF THE
INTERIOR; MORE MODERATE ALONG THE COAST
WESTERN SIDE

8. TRANSPORTATION
BULGARIA GEORGIA SPAIN
THE ROAD NETWORK IS
THE BULGARIAN TRANSPORT 70% OF THE MAIN ROADS ARE EXCELLENT; THE MAIN CITIES
NETWORK IS FAIRLY IN GOOD CONDITION AND ARE REACHED VIA HIGHWAYS.
DEVELOPED, THOUGH THE “AUTOVIAS” ARE FREE;
ROADS AFFECTED BY THE LACK OF 60% OF THE SECONDARY THE “AUTOPISTAS” HIGHWAYS
INVESTMENT MADE IN ITS ROADS NEED HAVE TOLLS. 35% OF THE
MAINTENANCE. REHABILITATION. COUNTRIES ROADS ARE
HIGHWAYS.
IMPORTANT MIEN IN THE LINKED TO ARMENIA AND GOOD, ESPECIALLY THE
TRANSPORT OF AZERBAIJAN. FULLY TGV(HIGH SPEED TRAIN): AVE
RAILWAYS MERCHANDISE. SLOW, LITTLE ELECTRIFIED RAILWAY (MADRID – SEVILLE) AND
COMFORTABLE BUT CHEAP. NETWORK COVERS 1,583 EUROMED (BARCELONA –
KILOMETRES OF TRACK. ALICANTE).
LITTLE DEVELOPED GEORGIA HAS ELEVEN
CONSIDERING THE SIZE OF AIRPORTS, BUT ONLY FIVE OF GOOD, BUT THE DOMESTIC
THE COUNTRY. IN 2005, ONLY TRAFFIC IS VERY JAMMED:
AIRPORTS 25,000 TONS OF THEM ARE INTERNATIONAL. DELAYS IN FLIGHTS
MARCHANDISE USED AIR THEY ARE TBILISI, KUTAISI, SCHEDULES ARE FREQUENT.
TRANSPORT. BATUMI, SENAKI AND POTI.
BULGARIA HAS FIVE MAIN THREE PORTS I THE BLACK
PORTS: VARNA AND BURGAS SEA, THE MAJOR ARE BATUMI
PORTS IN THE BLACK SEA; RUSE, AND POTI AND THE LESS 28 SEA PORTS.
LOM AND VIDIN ON THE IMPORTANT SUKHUMI.
DANUBE.

9. BULGARIA / BÂLGARIYA
POLITICAL CONTEXT
PARLIAMENTARY DEMOCRACY
POLITICAL STABILITY WITH LOW POLITICAL RISK
NEXT ELECTIONS FOR THE NATIONAL ASSEMBLY: JULY 2009
GRANTED OPENNESS TO MEMBERS OF THE E.U.
HIGH INCENTIVES TO FOREIGN INVESTMENT (SUPPORTED BY B.I.F.A.)‫‏‬
CORRUPTION LEVEL OF 7,4 (IN A SCALE OF 1 TO 10)‫‏‬
MEDIUM COMERCIAL RISK

10. GEORGIA / SAK'ART'VELO
BULGARIA / BÂLGARIYA
POLITICAL CONTEXT
PARLIAMENTARY DEMOCRACY
POLITICAL INSTABILITY WITH MEDIUM-HIGH POLITICAL RISK
NEXT ELECTIONS FOR THE PARLIAMENT: SPRING 2012
OPEN TO INTERNATIONAL TRADE
BUSINESS-FRIENDLY ENVIRONMENT CREATED BY G.N.I.A FOR
FOREIGN INVESTEMENT
CORRUPTION LEVEL OF 7,1 (IN A SCALE OF 1 TO 10)‫‏‬
HIGH COMERCIAL RISK

11. SPAIN / ESPAÑA
POLITICAL CONTEXT
CONSTITUTIONAL MONARCHY BASED ON A PARLIAMENTARY DEMOCRACY
POLITICAL STABILITY WITH VERY LOW POLITICAL RISK
NEXT ELECTIONS FOR THE PARLIAMENT: MARCH 2012
GRANTED OPENNESS TO MEMBERS OF THE E.U.
INCENTIVES TO FOREIGN INVESTMENT (SUPPORTED BY INVEST IN SPAIN)‫‏‬
CORRUPTION LEVEL OF 3,5 (IN A SCALE OF 1 TO 10)‫‏‬
HIGH COMERCIAL RISK

12. LEGAL ENVIRONMENT
BULGARIA GEORGIA SPAIN
RECENTLY LIBERALISED A NEW "CUSTOMS SPAIN APPLIES THE E.U.
IMPORT SYSTEM TARIFF” LAW CAME INTO RULES
There is almost no import FORCE IN 2006,
restriction, except when it PROVIDING AN EASIER WHILE THE E.U. HAS A
concerns health or safety ENVIRONEMT TO RATHER LIBERAL FOREIGN
FOREIGN COMPANIES TRADE POLICY,THERE IS A
AS MEMBER OF THE E.U. CERTAIN NUMBER OF
IS RULED BY THE E.U. RESTRICTIONS SPECIALLY
LAWS AND REGULATIONS FUTURE ADOPTATION ON FARM PRODUCTS
SUCH AS THE COUNCIL OF THE HARMONIZED FOLLOWING THE
2000/13/EC DIRECTIVE COMMODITY DESCRIPTION IMPLEMENTATION
AND CODING SYSTEM OF THE C.AP.
MARKETING STANDARDS HS 2002 Common Agricultural Policy
FOR QUALITY OF FRUIT
AND VEGETABLES ARE FOREIGN INVESTMENT
RECEIVES EQUAL MARKETING STANDARDS
LAID DOWN IN FOR QUALITY OF FRUIT
2200/96/EC REGULATION TREATMENT
AND VEGETABLES ARE
LAID DOWN IN
FOREIGN FIRMS ARE 2200/96/EC REGULATION
ALLOWED TO
PARTICIPATE FREELY IN
PRIVATIZATIONS

13. LEGAL ENVIRONMENT
BULGARIA GEORGIA SPAIN
NO IMPORT TAXES IMPORT TAXES ARE NO IMPORT TAXES
However, all imports are APPLIED SINCE IT´S A MEMBER
subject to a 20% Value OF THE E.U.
Added Tax (VAT) levied FROM JANUARY 2005,
at the time of import GEORGIA HAS 16 IMPORT
TAX RATES INSTEAD OF ASSOCIATED TO THE
THE PREVIUOUS 22. WORLD BANK; IMF AND
ASSOCIATED TO THE WTO (SINCE 1995)‫‏‬
WORLD BANK; IMF AND IMPORT TAX RATES FALL
WTO (SINCE 1996)‫‏‬ IN THE RANGE OF 0-30%.
THERE ARE NO
QUANTITATIVE
RESTRICTIONS ON
IMPORTS
ASSOCIATED TO THE
WORLD BANK; IMF AND
WTO (SINCE 2000)‫‏‬

14. BULGARIA / BÂLGARIYA
CULTURAL AND SOCIAL ENVIRONMENT
BULGARIAN IS THE MAIN LANGUAGE WITH 84,5%
ORTHODOX CURCH HAS 82,6% OF THE TOTAL POPULATION HOWEVER
THERE ARE 12,2% OF MUSLIMS
AS A COLLECTIVIST SOCIETY PLACES THE GROUP IN FRONT OF INDIVUALS
THE BULGARIAN PEOPLE WANT TO IMPROVE THEIR STANDARDS OF LIVING
AND SEES THE MODERN SOCIETY OF CONSUME AS VERY TEMPTING
IN 2006 THE CONSUME PER CAPITA WAS 54KG OF FRUITS AND 92KG OF
VEGETABLES
PONTUALITY IS VALUED
FAMILY IS THE FUNDAMENTAL SOCIAL UNIT AND MUCH OF SOSICETY IS
BASED AROUND IT

15. GEORGIA / SAK'ART'VELO
BULGARIA / BÂLGARIYA
CULTURAL AND SOCIAL ENVIRONMENT
THE OFFICIAL LANGUAGE IS GEORGIAN WITH 71% OF POPULATION
ORTHODOX CHURCH IS THE MAIN RELIGION WITH 83,9%, HOWEVER THERE
ARE 9.9% OF MUSLIMS
GEORGIAN BUSINESS CULTURE IS NOTICEABLY LESS FORMAL
THAN IN OTHER COUTRIES
PEOPLE WITH HIGHER STATUS SHOULD INITIATE THE HANDSHAKE
ACADEMIC AND PROFESSIONAL TITLES ARE COMMONLY USED WITH THE SURNAME
IN 2007 THE CONSUME OF VEGETABLES ARE EVALUETED IN 400 TONES

16. SPAIN / ESPAÑA
CULTURAL AND SOCIAL ENVIRONMENT
SPAIN HAVE FOUR LANGUAGES: CASTILLIAN (74%), CATALAN (17%),
GALICIAN(7%), BASQUE(2%)‫‏‬
THE MAIN RELIGION IS ROMAN CATHOLIC WITH 94% OF POPULATION
USUALY ARE VERY INFORMAL, HOWEVER THE INITIAL INTRODUCTION IS FORMAL
IN GENERAL THE SPANISH DON´T SPEAK FOREIGN LANGUAGES, IT´S A VERY
NATIONALIST PEOPLE
THE SPANISH MARKET HAS DIFFERENT REGIONS WITH SLIGHTLY
DIFFERENT CONSUME CHARACTERISTICS AND HABITS
THE PRICE IT'S VERY IMPORTANT, THE MIDDLE AND UPPER CLASSES
USUALY DON´T PAY MORE FOR QUALITY

17. TECHNOLOGICAL CONTEXT
BULGARIA GEORGIA SPAIN
TECNOLOGICAL DEVELOPMENT RANK 68 RANK 91 RANK 31
LEVEL SOURCE: WORLD ECONOMIC FORUM, 2007
CELLULAR SUBSCRIBERS 10%* 33,3%* 82,4%*
SOURCE: GLOBAL VIRTUAL UNIVERSITY
INTERNET USERS 1,5%* 8,1%* 15,6%*
SOURCE: GLOBAL VIRTUAL UNIVERSITY
PERSONAL COMPUTERS IN USE 3,2%* 5,2%* 19,6%*
SOURCE: GLOBAL VIRTUAL UNIVERSITY
TELEPHONE MAINLINES 13,1%* 36,8%* 50,6%*
SOURCE: GLOBAL VIRTUAL UNIVERSITY
PERMEABILITY TO INNOVATION MEDIUM LOW LOW
* - REGARDING THE ALL POPULATION OF THE COUNTRIE

18. ENVIRONMENTAL ISSUES
BULGARIA / BÂLGARIYA
• MASSIVE INDUSTRIALISATION BROUGHT POLLUTION AND OTHER
ENVIRONMENTAL PROBLEMS
•IN 1990 AN ESTIMATED 35% OF THE POPULATION RISKED SERIOUS HEALTH
PROBLEMS BECAUSE OF ENVIRONMENTAL POLLUTION
• AIRBORNE POLLUTANTS HAVE DAMAGED 25% OF THE FOREST
• CHEMICAL POLLUTION OF THE DANUBE RIVER ON THE PORT CITY OF RUSE
•GREENHOUSE GAS EMISSIONS SUBSTANTIALLY DECREASED IN THE PERIOD
1988-2002
•INCREASE IN ROAD TRANSPORT, SHOWING A SERIOUS INCREASE IN THE
AMOUNT OF TRANSPORTED GOODS AND WORK DONE (IN TONNE KM)‫‏‬
•FAVOURABLE SOIL AND CLIMATE CONDITIONS FOR ORGANIC FARMING, WITH
GOOD EXPORT POTENTIAL
•OPPORTUNITIES OF A DOMESTIC MARKET FOR ORGANIC PRODUCTS, INCLUDING
FRESH AND PROCESSED FRUITS AND VEGETABLES

19. ENVIRONMENTAL ISSUES
GEORGIA / SAK'ART'VELO
CONTAMINATION OF SURFACE WATER IS A HEALTH RISK
•IN THE 80’S‫‏‬THE‫‏‬TOURISM‫‏‬INDUSTRY‫‏‬WAS‫‏‬GREATLY‫‏‬HARMED‫‏‬BY‫‏‬THE‫‏‬BLACK‫‏‬
SEA POLLUTION
•ABHKAZIA’S‫‏‬UNIQUE‫‏‬ECOLOGICAL‫‏‬HABITATS‫‏‬WERE‫‏‬SUBSTANTIALY‫‏‬HARMED‫‏‬
BY THE WAR IN THAT REGION
SPAIN / ESPAÑA
CO2 EMISSIONS ARE 38% OVER THE MAXIMUM LIMIT ALLOWED BY THE KYOTO
•
PROTOCOL
•BAD URBAN PLANNING POLICY BOOSTED CONSTRUCTION. SPAIN IS THE
SECOND BIGGEST MARKET FOR CEMENT, SURPASSED ONLY BY CHINA
•THE GOVERNMENT IS DESIGNING STRATEGIES FOR SUSTAINABLE
DEVELOPMENT AND AGAINST CLIMATE CHANGE.

20. AGRICULTURE
BULGARIA / BÂLGARIYA
“‫‏‬In‫ ,6991‏‬the vineyard got divided into hundreds of clumps, and it covered about
114,400 ha among which 14,500 ha were dedicated to dessert grapes. Since 1968, the
vineyard has been reduced by a 34%, firstly because of the lack of maintenance
followed by the disuse of new owners who have destroyed it to avoid any fiscal
perception. In spite of this, agriculture remains an important sector of the national
economy. Over the last 7 years of reforms and transition of the Bulgarian economy,
the part of the agriculture and of the forest production varied between 10 and 12%
of‫‏‬the‫‏‬gross‫‏‬domestic‫‏‬product.”

21. AGRICULTURE
GEORGIA / SAK'ART'VELO
BULGARIA / BÂLGARIYA
“‫‏‬Georgia‫‏‬has‫‏‬been‫‏‬for‫‏‬a‫‏‬long‫‏‬time‫‏‬nicknamed‫"‏‬the‫‏‬garden‫‏‬of‫‏‬the‫‏‬Caucasus".‫‏‬Because
of the favourable climate and geographical position, agriculture has always been an
important economic activity in the Caucasus area. Thanks to the legal reforms in the
land ownership, the agriculture sector now contributes nearly 16% to the GDP but the
yield is still low. The main agricultural produce is tea, citrus fruits, tobacco, wine
grapes, and rice. There is lack of domestic investments in this sector but is
supported by foreign investments, especially from the EU. But high export potential
to‫‏‬CIS‫‏‬countries,‫‏‬Japan‫‏‬and‫‏‬Europe‫‏‬exists‫‏‬in‫‏‬Georgia.”

22. AGRICULTURE
SPAIN / ESPAÑA
“‫‏‬Spain‫‏‬is‫‏‬one‫‏‬of‫‏‬the‫‏‬most‫‏‬important‫‏‬agricultural‫‏‬producers‫‏‬in‫‏‬the‫‏‬mediteranean‫‏‬zone,
in spite of important physical and sociocultural constraints. Regions where
agriculture remains very important are mainly Andalusia, Murcia, Estremadoura, the
two Castillas, Rioja, Galicia and Navarra. With Denmark, Spain has the biggest fishing
fleet of the European Union. The fishing industry has been going through a sharp
growth for ten years with opportunities in ready-made meals and smoked fishes.
Fishing products represent the first position of the farm-produce‫‏‬purchases‫‏‬in‫‏‬Spain.”

23. COMPARATIVE ANALYSIS
OF BULGARIA, GEORGIA
AND SPAIN
EXPORTING FRUITS & VEGETABLES
ECONOMIC TRENDS
MARKET TRENDS
DEMOGRAPHIC ENVIRONMENT

24. ECONOMIC TRENDS
GDP (2008)
BULGARIA GEORGIA SPAIN
51 093 billion dollars 13 028 billion dollars 1 683 trillion dollars
G - e g w rt ( )
D ra r t a %
P l oh e
1
4
1
2
1
0
Bg i A .4 %
uaa v .
l r e 8
8
Gr i A .6 %
eg v .
o a e 4
6
4 Sa
pn A .2 %
i v .
e 7
2
0
2 02 12 22 32 4 0 0 2 72 8
0 0 0 0 0 2 52 6 0 0
0 0 0 0 0 0 0 0 0

25. ECONOMIC TRENDS
BULGARIA GEORGIA SPAIN
EXTERNAL TRADE BALANCE - 6,81 - 2,02 -100,73
2006 USD BILLIONS
SHARE OF IMPORTS IN GDP 75,8 53,4 30,6
2005
SHARE OF EXPORTS IN GDP
59,6 40,9 25,4
2005
INFLATION RATE 5 8,3 9,2
2005
EXPECTED INFLATION RATE
7,9 8,1 2,8
2008
EXCHANGE RATE PER USD
1,559267 1,780433 0,7971408
ANUAL AVERAGE 2006

26. ECONOMIC TRENDS
PURCHASING POWER
YEAR BULGARIA GEORGIA SPAIN
2008 Up to € 5,000 Up to €180 Up to €15,000
MANPOWER COST
YEAR BULGARIA GEORGIA SPAIN Europe
2000 €1,35 - €14,22 €22,7

27. ECONOMIC TRENDS
EXCHANGE RATES
BULGARIA
GEORGIA 1USD = 1.5050GEL / 1EUR = 2.3747 (IN JANUARY 2009)

28. DEMOGRAPHIC ENVIRONMENT
POPULATION STATUS
BULGARIA GEORGIA SPAIN
POPULATION 7,262,675 Millions 4,630,841 Millions 40,491,052 Millions
POPULATION -0.813% -0.325% 0.096%
GROWTH RATE
MORTALITY RATE 14.6 deaths/1,000 9.51 deaths/1,000 9.9 deaths/1,000
NATALITY RATE 9.58 births/1,000 10.62 births/1,000 9.87 births/1,000
LIFE M: 69.22 years M: 73.21 years M: 76.6 years
EXPECTANCY F: 76.66 years F: 80.26 years F: 83.45 years
EMPLOYED IN 8,9% 54,3% 5,3%
AGRICULTURE
DENSITY 71,24 PEOPLE/M2 64,39 PEOPLE/M2 86,94 PEOPLE/M2

29. DEMOGRAPHIC ENVIRONMENT
AGE PYRAMIDS
BULGARIA

30. DEMOGRAPHIC ENVIRONMENT
AGE PYRAMIDS
GEORGIA

31. DEMOGRAPHIC ENVIRONMENT
AGE PYRAMIDS
SPAIN

32. DEMOGRAPHIC ENVIRONMENT
URBANIZATION
BULGARIA

33. DEMOGRAPHIC ENVIRONMENT
URBANIZATION
GEORGIA

34. DEMOGRAPHIC ENVIRONMENT
URBANIZATION
SPAIN

35. MARKET TRENDS
BULGARIA GEORGIA SPAIN
BULGARIA IS A GEORGIA IS APARENTLY A SPAIN IS HIGHLY
POTENTTIALLY BIG MARKET SMALL MARKET DUE TO INTERESTING MARKET,
DUE TO THE SIZE OF THE THE SIZE OF THE HOWEVER THE REGIONAL
POPULATION POPULATION STATUS IN THE COUNTRY
CAN BE A PROBLEM
INCOMES HAVE BEEN RISING
UNLESS NEGOTIAITONS
INCOMES ARE EXPECTED IN THE PAST YEARS AND
ARE MADE TO REGIONAL
TO RISE IN A NEAR FUTURE ARE EXPECTED TO KEEP ON
COMPANIES
RISING IN THE FUTURE,
BULGARIANS WILL
HOWEVER SEEM TO BE NOT
PROBABLY SPEND MORE ON CUNSUMPTION OF FRESH
ENOUGH FOR MANY IMPORT
IMPORTED FOOD, HIGHER FRUITS AND VEGETABLES
WESTERN PRODUCTS
QUALITY AND SPECIALITY IS GOWING
FOOD
SINCE 2003 TO THE PRESENT FRESH FRUITS AND
TIME RESTAURANTS TORN- VEGETABLES ARE AN
THE OFFER OF EXOTIC
OVER AS INCREASED IN IMPORTANT PART OF THEIR
FOOD IS LIMITED BUT WILL
ALMOST 300% DIET
INCREASE AS BULGARIANS
WILL HAVE MORE TO SPEND

36. MARKET TRENDS
BULGARIA GEORGIA SPAIN
BULGARIANS SHARE THE GRAPE HARVEST WAS SPAIN IS PRODUCING
SAME ATTITUDE TOWARDS DOWN IN ALMOST 50% IN FEWER PEARS AND TABLE
FOOD AS THE WESTERN 2008 DUE TO THE GRAPES
EUROPEAN COUNTRIES CONFRONTATIONS WITH
THE RUSSIANS A LARGE PART OF SPAINS
ALTHOUGH THE MARKET IS PRODUCTION OF FRESH
SLOWING, THERE ARE HUGE GEORGIAN CONSUMPTION FRUITA AND VEGETABLES IS
OPPORTUNITIES TO GROW CONSISTS MAINLY OF PROCESSED BY THE FOOD
IN THE NEXT YEARS DOMESTICALLY PRODUCED INDUSTRY FOR JUICES,
FRUITS AND VEGETABLES DAIRY AND PULP
CONVIENIENCE PRODUCTS
ARE ONE OF THE BEST THERE IS A GROWING
PERFORMING PRODUCTS MARKET FOR OFF-SEASON
IN RETAIL SALES PRODUCTS (E.G.: CITRUS
AND APPLES)
INCREASED FOREIGN
TOURISM IS INCREASING
THE DEMAND FOR
WESTERN PRODUCED
HIGH QUALITY GOODS

37. POLITICAL AND COMERCIAL RISK

38. TAXONOMIC MATRIX
A
HIGH T
T
HIGH MEDIUM R
R LOW
A
C
I T
S HIGH I
V
K LOW MEDIUM I
T
LOW Y

39. COMPARATIVE ANALYSIS
OF BULGARIA, GEORGIA
AND SPAIN
SOURCES
F.A.O.
F.I.T.A.
WORLD BANK
I.M.F.
BULGARIAN GOVERNMENT
GEORGIAN GOVERNMENT
SPANISH GOVERNMENT
WORLD ECONOMIC FORUM
GLOBAL VIRTUAL UNIVERSITY
A.I.C.E.P.
CBI.EU