Going Mobile For Public Health

The Idea of Mobile Health R. Craig Lefebvre, PhD Presentation in the panel “ Going Mobile for Public Health” National Conference on Health Communication, Marketing and Media 14 August 2008 Atlanta, GA

What’s Social About Behavior? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Network Interventions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Phones in 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Eighty percent of the world’s population now lives within range of a cellular network – Sara Corbett, NYT Magazine 7 Apr 2008

1.8 Billion SMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who Uses It? ,[object Object],[object Object],[object Object],[object Object],[object Object]

… in an increasingly transitory world, the cellphone is becoming the one fixed piece of our identity – Jan Chipchase, User Anthropologist NYT Magazine 7 Apr 2008

Health Marketing SexInfo: San Francisco Department of Public Health ,[object Object],[object Object],[object Object],[object Object],[object Object]

RFID Enabled Cellphones ,[object Object],[object Object],[object Object],[object Object],[object Object]

Clinical Management of Diabetes ,[object Object],[object Object],[object Object],Quinn, CC, Clough, SS, Minor, JM, Lender, D, Okafor, MC, Gruber-Baldini, A. WellDoc Mobile Diabetes Management Randomized Controlled Trial: Change in Clinical and Behavioral Outcomes and Patient and Physician Satisfaction. Diabetes Technology & Therapeutics . June 1, 2008, 10(3): 160-168. doi:10.1089/dia.2008.0283.

Increasing Physical Activity Levels ,[object Object],[object Object],Hurling R, Catt M, De Boni M, Fairley BW, Hurst T, Murray P, Richardson A, Sodhi JS. Using Internet and Mobile Phone Technology to Deliver an Automated Physical Activity Program: Randomized Controlled Trial. J Med Internet Res 2007;9(2):e7 URL: http://www.jmir.org/2007/2/e7/>

get.active! internet and mobile physical activity intervention

Get.active! Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

My FoodPhone ,[object Object],[object Object],[object Object],[object Object],[object Object]

txt2connect: A Parents TXT Tutorial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Alerts The school did not notify students by e-mail of the first shootings until 9:26 a.m., said Matt Dixon, who lives in the dorm. Mr. Dixon did not receive the e-mail message until he returned from his 9:05 class. When he left for that class, he said, a resident adviser told him not to use the central stairs, so he left another way…On dry erase boards, advisers had written, “Stay in your rooms,” Mr. Dixon said. - NYT.

Going Mobile For Public Health

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Going Mobile For Public Health