The document discusses Google's emphasis on mobile-friendly websites and how mobile usage is growing. It provides statistics showing that 23% of real estate category visitors access exclusively from mobile devices, with younger users spending more time on smartphones. It notes the challenge for websites to be accessible on different devices. Google's plan is to prioritize mobile-friendly content in search results to better serve mobile users. Websites are encouraged to adopt responsive design to display content across devices using the same URL, as non-mobile-friendly sites may see lower search rankings.

2. Google’s
Emphasis On
Mobile
Lunch & Learn

3. Mobile Usage In Canada
What WE See

4. Mobile Usage: Multi-Screen

5. Mobile Usage: Multi-Screen
“Honey, could you pass the charger?”

6. My
Preciousssssssss
Soon We Will All
Be #Together

7. Mobile Usage In Canada
What THE EXPERTS See

14. 18%
59%
23%
Real Estate Category
Multi-Platform PC Only Mobile Only
23% of Real Estate Category Visitors Access it
Exclusively from Mobile Devices
Source: comScore, Media Metrix Multi-Platform, CA, Home & Work, Total Audience, Dec-2014

15. Exclusive Mobile Demographic Breakdown for
Real Estate
14%
26%
24%
21%
15%
under 24 24-34 35-44 45-54 55+
Age
43% 57%
Gender
Source: comScore, Media Metrix Multi-Platform, CA, Home & Work, Total Audience, Dec-2014

16. Which Mobile Device does the Real Estate
Audience Spend More Time on?
64 72 66
34
15
21
30
73
92
47
Under 24 24-34 35-44 45-54 55+
Total Hours Spent
Smartphones Tablets
Source: comScore, Media Metrix Multi-Platform, CA, Home & Work, Total Audience, Dec-2014

17. 56
59
85
97
102
146
151
212
261
361
Yahoo - Zillow Real…
CREA.CA
Century 21 International
CENTRIS.CA
Royal LePage Sites
Realtor.com Network
Trulia - RentPath Network
Canadian Real Estate…
RE/MAX, LLC.
KIJIJI.CA Real Estate
Total Unique Visitors (000)
Tablets
66
70
78
80
123
123
143
206
419
773
Via Capitale
HOMEFINDER.CA
Royal LePage Sites
Yahoo - Zillow Real Estate…
Realtor.com Network
CENTRIS.CA
Century 21 International
Canadian Real Estate…
RE/MAX, LLC.
KIJIJI.CA Real Estate
Total Unique Visitors (000)
Smartphones
Top Real Estate Sites/Apps on Tablets vs.
Smartphone
Source: comScore, Media Metrix Multi-Platform, CA, Home & Work, Total Audience, Dec-2014

18. The Challenge
For YOU & I

19. Wanna see what I look like when I’m
searching on my smartphone and I
keep getting desktop websites?

20. Hey, I just met you, and this is crazy,
but here’s my…. Ok, just show me….

22. The Challenge
For GOOGLE

23. The Web Is Huge
200 million+ active websites

24. The Web Is Huge
Most People Will Only Ever Visit 200-2,000 (1-10 in a Million)

25. The Web Is Huge
The Millions of Search Results Beyond Page One
Are Practically Invisible

26. The Web Is Huge
**Oversimplification Alert**
Google makes money on advertising dollars.
There is a massive shift towards using mobile in almost everything during
our day – including search.
If people can’t find what they want, they may use a different search
engine.
And there go the advertising dollars.

27. Google’s Plan Is Good
For END USERS

28. The Plan
Since Google’s last Hummingbird
algorithm update, if content is not
easily viewable on a smartphone,
it is almost useless – from their
standpoint. Every website must
now be optimized for mobile.
Not having a mobile optimized
website can and will result in
lower placement in SERPs on
mobile devices.

30. The Plan
“Starting April 21, we will be expanding our use of
mobile-friendliness as a ranking signal. This change will
affect mobile searches in all languages worldwide and
will have a significant impact in our search results.
Consequently, users will find it easier to get relevant,
high quality search results that are optimized for their
devices.”
- Google

32. The Plan
Need to design a solution
for all these screens.
BUT
It’s inefficient to build a
different website for each
screen size.

33. The Plan
One website design –
Responsive Design
(Google’s Recommendations)
Same content on
multiple screens.
MobileDesktop Tablet

34. The Plan
• Google’s mobile friendly test for your URLs.
• Test EACH of your important web page URLs.
• Only mobile friendly pages of your website will be credited.

35. The Plan
• Page speed matters – mobile users are in a hurry, and Google
values their opinion more than yours.

37. The Plan
• Websites aren’t going to fall off the cliff immediately,
but you will see an impact right away.
• Migrate to responsive. Try to stay away from a
mobile version of your website (i.e. m.pemberton.ca)
as it will diminish your domain authority.

38. “I Should Have Listened”

39. “I Heard, I Listened, I Invested”

40. Q & A