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Requiem for a Guest Post: How to Move on When Old Tactics Die
1. Requiem for a Guest Post: How to
Move on When Old Tactics Die
By Rebecca Bridge, Content Strategist at Portent, @rebeccabridge
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2.
3. But That’s Not All I Am!
Creative Writer
•I tell stories
•I write poems
•I create characters
•I build tiny worlds
•And big ones
•I make the imagined
and the real come to life
@rebeccabridge
28. Learn the language of your client.
Speak clientese!
-Isla McKetta, @islaisreading
•Study the personas
•Create a lexicon
•Get the nuance right
•Make content they
want need
Watch the entire Content Harmony
presentation video here:
http://bit.ly/14zBdS2
29.
30. Start with onsite content
Start with onsite content,
it IS the content that will
build long-term authority
31. Hey Girl,
Landing pages and
product descriptions
might not be sexy,
but they’re the first
chance a brand has to
make an impression on
its consumers.
32. While this has information, it doesn’t answer
any of the “W” questions
56. eCommerce Day Parting Report: http://bit.ly/16xjo8Z
Lead-Gen Day Parting Report: http://bit.ly/13VpTn2
Day Parting with @mwiegand!
Full Webinar on the topic: http://bit.ly/13ixeNV
72. Eric Enge: Of course, it is important to look at this in the other direction
in guest posting. You should only submit articles where the quality is
high enough, and the site it is going on is authoritative enough that
you would be proud to share it on your own social media accounts…
Of course, the quality of the content matters, and where it is published
counts for a lot here too.
Matt Cutts:Yes, absolutely.
http://bit.ly/19u7npW
They rank for so much how-to related queries. And when you rank for how-to queries, you can A) “feature” your products in the content (avoiding salesyness), B) You can develop a trust C) You can get them on mailing list or remarket to them around the web
Start with a planWhat are their writing resources?How much content can they produce themselves? Do they have a content team? Or will you have to write it for them/find someone to write it for them.Create content calendar – how often and when should they post. Topical? Responding to current events? Big Data studies? This is where ideas fall be classified into the 70/20/10 buckets, as well.Can be as simple as a Google doc with a calendar templateIncludes post dates, titles, briefsCan be as simple as a title and they write.Can go as far as including outsourced writing resource information, email correspondence, etc.Include light keyword research as necessaryAll with an emphasis on TEACHING the client so they can be autonomous.
My coworker MichaelWeigand w
Start with a planWhat are their writing resources?How much content can they produce themselves? Do they have a content team? Or will you have to write it for them/find someone to write it for them.Create content calendar – how often and when should they post. Topical? Responding to current events? Big Data studies? This is where ideas fall be classified into the 70/20/10 buckets, as well.Can be as simple as a Google doc with a calendar templateIncludes post dates, titles, briefsCan be as simple as a title and they write.Can go as far as including outsourced writing resource information, email correspondence, etc.Include light keyword research as necessaryAll with an emphasis on TEACHING the client so they can be autonomous.
Big Content
Big Content
Big Content
Courtesy of Wil Reynolds
Big Content
Big Content
Big Content
Big Content
Big Content
Courtesy of Wil Reynolds
Big Content
New technologies get the worm (get featured)
You have to be okay with a no-follow link. It’s about building up the authority and reputation of your brand, not the link.
You have to be okay with a no-follow link. It’s about building up the authority and reputation of your brand, not the link.