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How to create a dynamic positioning matrix.
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Positioning That Worx
1.
It’s Not AboutYou
Anymore! 10/11/2009 TreeHouse Interactive © 2009
2.
Agenda Why Positioning
Matters It’s Not About You Anymore The Most Important Marketing Question The Positioning Matrix Spinning the Threads Tying up Loose Ends Summary
3.
Positioning Matters Positioning
is the most important thing. Period.
4.
Every Position is
Unique Forget the one-size-fits-all positioning methods. They don’t work. Think art, not science!
5.
It’s Not About
YOU Anymore Web 2.0 changed everything. Vendors blew it. 10 Second Rule in play.
6.
The Most Important
Positioning Question SO WHAT?
7.
The Positioning Matrix
Evidence Pivot Points Situation @ Hand Weave Your Story!
8.
Your Positioning Pivot
Points Market Customers you serve Company Expertise you bring Solutions Value you offer
9.
Pivot Point #1:
Your Market Think Customers Focus Share your Vision Leverage Expertise to Educate
10.
Pivot Point #2:
Your Company Think Beyond Products Focus Expertise, Leadership Quantitative Evidence Leverage 3rd Parties
11.
Pivot Point #3:
Your Solutions Think So What? Focus Value Leverage Customer Evidence
12.
Spinning the Threads
Every situation has a story. Match your Pivot Add Evidence Color, Sparkle, Credibility Focus on Your Audience!
13.
Tying up the
Loose Ends Test outside Train your storytellers Nothing lasts forever Evolve!
14.
In Summary Remember
It’s Not About You! Ask ‘So What?’ Always Weave a story! Be Compelling Let others speak for you!
15.
16.
Corporate, product and
go-to-market strategist
17.
Consulting over 20
years, 100+ clients
18.
C-level execs, Board
of Directors, Venture Capitalists
19.
Start ups, turnarounds,
start-arounds
20.
B2B (enterprise &
SMB) and B2C markets
21.
Author, speaker, blogger
22.
Contact: rebel@PeopleWhoKnow.biz
23.
Website: www.peoplewhoknow.biz
24.
Blog: http://blog.peoplewhoknow.biz
25.
LinkedIn: http://linkedin.com/in/rebelbrown
26.
Twitter: www.twitter.com/rebelbrown
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