This document discusses different organizational models for newsrooms, including three examples. The Nordjyske Medier model in Denmark has five "media conductors", editorial departments that serve all media types, and content groups organized by subject instead of platform. The Daily Telegraph in London has eliminated platform chiefs and integrated story components from the start. USA Today creates "content rings" organized by subject with desk editors gaining authority across print, online and mobile. It also discusses new roles that have emerged in integrated newsrooms, such as newsflow editors, multiskilled journalists, and community journalism educators.

1. Newsroom organizational models
Randy Covington
Director, WAN-IFRA Newsplex
at the University of South Carolina

2. Newsrooms will be different
WAN-IFRA Newsplex
at the University of South Carolina
Newsplex Europe
Darmstadt, Germany

3. Roles training in convergent journalism
• El Tiempo
• Grupo Ferre
Rangel
• Financial Times
• Daily Nation

4. Newsrooms will be different
International Rhone-Alpes Medias
Lyon, France
Newsplex Asia
Singapore

5. Newsrooms will be different
Edipresse
Lausanne,
Switzerland

6. Newsrooms will be different
RIA Novosti
Moscow

7. Newsrooms will be different
Al Jazeera
Doha

8. Three organizational models:
•The Tampa Tribune
•The Nordjyske Medier
•Daily Telegraph

10. Nordjyske Medier
Aalborg, Denmark

11. Daily newspaper – 6
local editions –
circulation 72.000
Daily free – circulation
25.000
24-hour local TV news
channel (cable)
Local “news windows”
in TV networks
2 radio stations
15 weekly papers
Internet portals
Complements to Nordjyske
medier

12. 12 © 2008 IFRA
Nordjyske Medier
Aalborg, Denmark
•Editorial staff of 248
•Five “media conductors”
•Editors for each medium “refine”
the content
•Editorial departments serve all
media

13. TV RADIO PRINT ONLINE
Business
Life style
Sports
Community
Aalborg
Hjørring
osv.
Superdesk:
media editors
Editorial managers as
Media Conductors
Multi-media
content groups
Matrix Organisation
Complements to Nordjyske medier

14. Superdesk

15. Daily Telegraph, London

16. Daily Telegraph, London
•24-hour digital, multi
media newsroom
•67,000 square feet
•460 journalists
•Daily circulation
576,000

17. Daily Telegraph, London
•Story components
integrated from start
•Ownership
•Three job titles
Reporter
Editor
Producer

18. Daily Telegraph eliminates platform chiefs
Print Online Mobile
Crime
Politics
Business
Sports
Health
Feature

19. USA Today creates content rings

20. Desk editors gain authority
Crime Politics Business Sports Health Feature
Print
Online
Mobile

21. The vision at Forbes

22. The Washington Post

23. The Washington Post

24. The Washington Post

25. The Washington Post

26. Jobs will be different

27. New Roles for the
Integrated Newsroom
•Newsflow editor: Story
•Multiskilled journalist: Content
•Story builder: Experience
•Documentalist: Context

28. New Tasks for the
Integrated Newsroom
•Social media
•Audience engagement
•Programmers/technology professionals
•User experience
•Data and analytics
•Revenue/premium information

29. What else?
•Traffic conductor
•Editorial events coordinator
•Crowd in-take coordinator
•Community journalism educator
•Transparency & integrity coordinator
•Chief of crowd creativity
•Editorial quantifier
Anette Novak
World Editors
Forum

30. Newsrooms will be different
Elephtheros Typos, Athens