1. Consumer Behaviour Compensatory norms as a relationship of colour, clothes and profession Ritesh Choudhary

6. Sample Size

7. Income levels Across the professions (Based on sample size)

8. How often do you shop for clothes?

9. Does the situation affect choice of colour?

10. Are you ready to sacrifice colour if you get higher values on other attributes

11. Doctors who responded yes

12. Consultant who responded yes

13. Professors who responded yes

14. Software engineers who responded yes

15. Marketers who responded yes

16. Result of analysis of variance In two cases (consultants and marketers) established a relation in color, profession and clothing. As the probability value is less than significance level value. Profession Probability Result Significance level Doctors 0.85 0.05 Consultants 0.04 0.05 Professors 0.59 0.05 Software engineers 0.42 0.05 Marketers 0.03 0.05

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