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Big Data Strategist in charge of finding the signal in the noise. My mission is to uncover actionable insights and provide strategic recommendations to international businesses. I currently work for Mondelez, Audi, Heineken, Samsung, Pepsico and other clients. I tend to mix qualitative and quantitative approaches in my work as I think they are an indivisible whole. Plus, Big Data is here to answer the WHAT, WHO, WHEN, WHERE But you still need a human brain, with common sense to provide the WHY Not seeing something doesn't necessarily means it doesn't exist. It just means that your angle is not appropriate, change your perspective, be someone else and take time to think again.