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Social Media for Non Profits / April 28, 2014
Social Media for Non Profits / April 28, 2014
Display Advertising – Exhibition Focus
Social Media for Non Profits / April 28, 2014
Display Advertising – Institutional
Social Media for Non Profits / April 28, 2014
Digital Advertising – Search Ads
Roy Lichtenstein
Save 20% on membership. Join
Art Institute of Chicago today!
join.artic.edu
Find Your Masterpiece
Save 20% on membership. Join
Art Institute of Chicago today!
join.artic.edu
Social Media for Non Profits / April 28, 2014
Purchase Path
Roy Lichtenstein
Save 20% on membership. Join
Art Institute of Chicago today!
join.artic.edu
Social Media for Non Profits / April 28, 2014
Microsite Landing Pages
1 click list builder
1 click eCommerce
Social Media for Non Profits / April 28, 2014
Facebook List Build and Like forms
Facebook List Build Form Facebook Fan Build Form
Social Media for Non Profits / April 28, 2014
Mobile Purchase Path
Social Media for Non Profits / April 28, 2014
Additional Digital Strategies
Social Media for Non Profits / April 28, 2014
Google Grant
Free Search Advertising for non profits
1. $10,000 per month spend cap
2. Keywords are capped at $2
3. Google Grant should be supplemented with paid search
Social Media for Non Profits / April 28, 2014
Facebook Strategies
Recent Changes
1. Changes to organic posts
2. Increased targeting opportunities
Strategic Targeting
1. Facebook Custom Audiences
2. Demographic/Behavioral
3. Look-a-like modeling
Facebook Right Rail Ad
Facebook News Feed Ad
Social Media for Non Profits / April 28, 2014
Remarketing
Social Media for Non Profits / April 28, 2014
Lightbox Techniques
Social Media for Non Profits / April 28, 2014
Video Advertising on YouTube
YouTube ad with text overlay (near bottom)
YouTube ads introduced
Social Media for Non Profits / April 28, 2014
Cara Eagan
CaraE@SeattleArtMuseum.org
Anthony Plamondon
anthony@thelukenscompany.com
Questions?

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Advanced Audience Targeting in Digital Advertising

  • 1. Social Media for Non Profits / April 28, 2014
  • 2. Social Media for Non Profits / April 28, 2014 Display Advertising – Exhibition Focus
  • 3. Social Media for Non Profits / April 28, 2014 Display Advertising – Institutional
  • 4. Social Media for Non Profits / April 28, 2014 Digital Advertising – Search Ads Roy Lichtenstein Save 20% on membership. Join Art Institute of Chicago today! join.artic.edu Find Your Masterpiece Save 20% on membership. Join Art Institute of Chicago today! join.artic.edu
  • 5. Social Media for Non Profits / April 28, 2014 Purchase Path Roy Lichtenstein Save 20% on membership. Join Art Institute of Chicago today! join.artic.edu
  • 6. Social Media for Non Profits / April 28, 2014 Microsite Landing Pages 1 click list builder 1 click eCommerce
  • 7. Social Media for Non Profits / April 28, 2014 Facebook List Build and Like forms Facebook List Build Form Facebook Fan Build Form
  • 8. Social Media for Non Profits / April 28, 2014 Mobile Purchase Path
  • 9. Social Media for Non Profits / April 28, 2014 Additional Digital Strategies
  • 10. Social Media for Non Profits / April 28, 2014 Google Grant Free Search Advertising for non profits 1. $10,000 per month spend cap 2. Keywords are capped at $2 3. Google Grant should be supplemented with paid search
  • 11. Social Media for Non Profits / April 28, 2014 Facebook Strategies Recent Changes 1. Changes to organic posts 2. Increased targeting opportunities Strategic Targeting 1. Facebook Custom Audiences 2. Demographic/Behavioral 3. Look-a-like modeling Facebook Right Rail Ad Facebook News Feed Ad
  • 12. Social Media for Non Profits / April 28, 2014 Remarketing
  • 13. Social Media for Non Profits / April 28, 2014 Lightbox Techniques
  • 14. Social Media for Non Profits / April 28, 2014 Video Advertising on YouTube YouTube ad with text overlay (near bottom) YouTube ads introduced
  • 15. Social Media for Non Profits / April 28, 2014 Cara Eagan CaraE@SeattleArtMuseum.org Anthony Plamondon anthony@thelukenscompany.com Questions?