Advanced Audience Targeting in Digital Advertising

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Anthony Plamondon, Vice President, The Lukens Company Join Anthony to learn how your nonprofit can use Facebook custom audience retargeting techniques and digital advertising to drive awareness and reach niche audiences. They will discuss Seattle Art Museum’s Teen Night Out Case Study and share insights on using Facebook and Twitter for advanced demographic targeting.

Tecnología Empresariales

Social Media for Non Profits / April 28, 2014

Social Media for Non Profits / April 28, 2014
Display Advertising – Exhibition Focus

Social Media for Non Profits / April 28, 2014
Display Advertising – Institutional

Social Media for Non Profits / April 28, 2014
Digital Advertising – Search Ads
Roy Lichtenstein
Save 20% on membership. Join
Art Institute of Chicago today!
join.artic.edu
Find Your Masterpiece
Save 20% on membership. Join
Art Institute of Chicago today!
join.artic.edu

Social Media for Non Profits / April 28, 2014
Purchase Path
Roy Lichtenstein
Save 20% on membership. Join
Art Institute of Chicago today!
join.artic.edu

Social Media for Non Profits / April 28, 2014
Microsite Landing Pages
1 click list builder
1 click eCommerce

Social Media for Non Profits / April 28, 2014
Facebook List Build and Like forms
Facebook List Build Form Facebook Fan Build Form

Social Media for Non Profits / April 28, 2014
Mobile Purchase Path

Social Media for Non Profits / April 28, 2014
Additional Digital Strategies

Social Media for Non Profits / April 28, 2014
Google Grant
Free Search Advertising for non profits
1. $10,000 per month spend cap
2. Keywords are capped at $2
3. Google Grant should be supplemented with paid search

Social Media for Non Profits / April 28, 2014
Facebook Strategies
Recent Changes
1. Changes to organic posts
2. Increased targeting opportunities
Strategic Targeting
1. Facebook Custom Audiences
2. Demographic/Behavioral
3. Look-a-like modeling
Facebook Right Rail Ad
Facebook News Feed Ad

Social Media for Non Profits / April 28, 2014
Remarketing

Social Media for Non Profits / April 28, 2014
Lightbox Techniques

Social Media for Non Profits / April 28, 2014
Video Advertising on YouTube
YouTube ad with text overlay (near bottom)
YouTube ads introduced

Social Media for Non Profits / April 28, 2014
Cara Eagan
CaraE@SeattleArtMuseum.org
Anthony Plamondon
anthony@thelukenscompany.com
Questions?

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Advanced Audience Targeting in Digital Advertising

1. Social Media for Non Profits / April 28, 2014

2. Social Media for Non Profits / April 28, 2014 Display Advertising – Exhibition Focus

3. Social Media for Non Profits / April 28, 2014 Display Advertising – Institutional

4. Social Media for Non Profits / April 28, 2014 Digital Advertising – Search Ads Roy Lichtenstein Save 20% on membership. Join Art Institute of Chicago today! join.artic.edu Find Your Masterpiece Save 20% on membership. Join Art Institute of Chicago today! join.artic.edu

5. Social Media for Non Profits / April 28, 2014 Purchase Path Roy Lichtenstein Save 20% on membership. Join Art Institute of Chicago today! join.artic.edu

6. Social Media for Non Profits / April 28, 2014 Microsite Landing Pages 1 click list builder 1 click eCommerce

7. Social Media for Non Profits / April 28, 2014 Facebook List Build and Like forms Facebook List Build Form Facebook Fan Build Form

8. Social Media for Non Profits / April 28, 2014 Mobile Purchase Path

9. Social Media for Non Profits / April 28, 2014 Additional Digital Strategies

10. Social Media for Non Profits / April 28, 2014 Google Grant Free Search Advertising for non profits 1. $10,000 per month spend cap 2. Keywords are capped at $2 3. Google Grant should be supplemented with paid search

11. Social Media for Non Profits / April 28, 2014 Facebook Strategies Recent Changes 1. Changes to organic posts 2. Increased targeting opportunities Strategic Targeting 1. Facebook Custom Audiences 2. Demographic/Behavioral 3. Look-a-like modeling Facebook Right Rail Ad Facebook News Feed Ad

12. Social Media for Non Profits / April 28, 2014 Remarketing

13. Social Media for Non Profits / April 28, 2014 Lightbox Techniques

14. Social Media for Non Profits / April 28, 2014 Video Advertising on YouTube YouTube ad with text overlay (near bottom) YouTube ads introduced

15. Social Media for Non Profits / April 28, 2014 Cara Eagan CaraE@SeattleArtMuseum.org Anthony Plamondon anthony@thelukenscompany.com Questions?

Advanced Audience Targeting in Digital Advertising

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Advanced Audience Targeting in Digital Advertising